Blogging Masterclass: How To Build A Successful Blog In 2021

  • Course provided by Udemy
  • Study type: Online
  • Starts: Anytime
  • Price: See latest price on Udemy
Udemy

Course Description

UDEMY'S #1 BESTSELLING BLOGGING COURSE — REDESIGNED WITH ALL NEW CURRICULUM FOR 2021 AND BEYOND

"Merrill provides invaluable tips and examples for starting a blog and making it into a career." —CNN

"...the entire process for turning a blog into a bonafide moneymaker." —The Next Web

"Brad is clearly experienced, accomplished and an expert in this subject. His knowledge will be very helpful for those who are able to absorb & implement all of his suggestions and tips." —Leah, Udemy student

"Totally AWESOME course!!!!! You have addressed every aspect of getting started with a new blog, but better yet what it takes to make it a success. I can't wait to get started." —Terry, Udemy student

"Excellent material, well explained, and a talented & experienced instructor who is not afraid to share his opinion on what it does or doesn't work for him." —JP, Udemy student

Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.

In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. You'll learn all the essentials, including:

  • The mindset of a successful blogger

  • How to build a WordPress site

  • How to write amazing blog content that readers will love and share

  • How to promote your content to ensure people actually see it

  • How to build and leverage an email list to generate traffic and revenue on demand

  • How to turn your blog into a business that generates revenue

Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common:

  • Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business.

  • Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world's biggest companies and brands are now using digital content to market their products and services, so you'll be in great company if you do the same.

  • Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you're trying to build a personal brand, get a job, sell services, or launch a career in public speaking.

  • Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach.

If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It's all here.

Who this course is for:

  • This course is designed for students with varying levels of experience. Whether you're just getting started or looking for ways to take your blog to the next level, this course is for you.

Expected Outcomes

  1. Build a successful blog from scratch, or take your existing blog to the next level Develop the mindset of a successful blogger Discover a blogging niche that is both profitable and interesting Build a beautiful website using WordPress Develop a system to plan new content, and never run out of ideas again Understand the importance of effective writing and how to become a better writer Become familiar with some of the most effective types of blog content Generate an endless stream of fresh content by repurposing what you've already created Optimize your website for search engines to drive a consistent stream of free traffic Get your content in front of people using a variety of free promotion strategies Grow an email list that allows you to generate traffic and revenue on demand Build a profitable business around your content and turn your blog into a revenue-generating asset Show more Show less Curated for the Udemy Business collection Requirements No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies. The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it's up to you to take action and do what it takes to make your blog a success. To get your blog up and running, please note you will need to purchase a domain name and a hosting account. This course will show you exactly how to do that, even if you're new to the process. Description UDEMY'S #1 BESTSELLING BLOGGING COURSE — REDESIGNED WITH ALL NEW CURRICULUM FOR 2021 AND BEYOND "Merrill provides invaluable tips and examples for starting a blog and making it into a career." —CNN "...the entire process for turning a blog into a bonafide moneymaker." —The Next Web "Brad is clearly experienced, accomplished and an expert in this subject. His knowledge will be very helpful for those who are able to absorb & implement all of his suggestions and tips." —Leah, Udemy student " Totally AWESOME course!!!!! You have addressed every aspect of getting started with a new blog, but better yet what it takes to make it a success. I can't wait to get started." —Terry, Udemy student "Excellent material, well explained, and a talented & experienced instructor who is not afraid to share his opinion on what it does or doesn't work for him." —JP, Udemy student Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal . In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. You'll learn all the essentials, including: The mindset of a successful blogger How to build a WordPress site How to write amazing blog content that readers will love and share How to promote your content to ensure people actually see it How to build and leverage an email list to generate traffic and revenue on demand How to turn your blog into a business that generates revenue Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common: Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business. Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world's biggest companies and brands are now using digital content to market their products and services, so you'll be in great company if you do the same. Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you're trying to build a personal brand, get a job, sell services, or launch a career in public speaking. Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach. If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It's all here. Who this course is for: This course is designed for students with varying levels of experience. Whether you're just getting started or looking for ways to take your blog to the next level, this course is for you. Show more Show less Featured review Daniel DeHaven 13 courses 4 reviews Rating: 5.0 out of 5 8 months ago This is a well paced and perfect sized course for getting a great grasp of professional blogging. It’s filled with tons of highly useful tips and philosophy on build EPIC content that are the hallmarks the the best blogs out there. I recommend this as a perfect starter course for those looking to start their own professional blog and online business. Show more Show less Course content 12 sections • 85 lectures • 3h 27m total length Expand all sections Introduction 2 lectures • 8min Welcome To The Course! Preview 06:57 How To Use This Course 00:53 The Foundation 3 lectures • 14min The Mindset Of A Successful Blogger Preview 05:08 Content Strategy & How To Find Your Perfect Niche Preview 05:49 Naming & Branding Your Blog 03:11 Setting Up Your Website 13 lectures • 37min Why You Should Use WordPress For Your Blog Preview 04:03 What You'll Need To Build A WordPress Site 05:55 How To Install WordPress In Under 5 Minutes 02:35 Alternative WordPress Instructions 00:18 Exploring The WordPress Dashboard 04:44 WordPress Posts & Pages 01:29 The WordPress Post Editor 03:57 Customizing Your WordPress Profile 01:42 Finding & Installing A WordPress Theme 04:37 How To Customize Your Theme 01:53 WordPress Plugins 02:14 Security & Backups 02:35 Analytics & Data 01:04 Generating Content Ideas 7 lectures • 11min Why You Need A Reliable Ideation System Preview 00:42 Creation Begins With Consumption 02:15 Conducting A Brain Dump 01:09 The #1 Tool For Content Research 02:05 Questions Straight From Your Target Audience 01:33 Eavesdropping On Niche Communities 02:02 How Your Existing Audience And Content Can Help You Generate New Ideas 01:21 Improving Your Writing 6 lectures • 18min The Importance Of Effective Writing Preview 02:53 How To Write Irresistible Headlines 04:01 Matching Your Audience's Tone & Vocabulary 01:45 Creating Focused Content 01:23 How Grammatical Errors Can Cripple Your Efforts 02:30 How To Become A Better Writer 05:37 The Most Effective Types Of Blog Content 13 lectures • 24min Exploring Various Types Of Content Preview 00:32 How To Create Epic List Content 02:35 Teaching Your Audience With Guides & Tutorials 02:00 Two Approaches To Q&A Content 01:54 Interviews & Profiles 02:40 Where A List Meets An Interview 02:01 How To Write Valuable Reviews & Comparisons 02:12 Working News Into Your Content Strategy 01:07 Creating Valuable Roundups & Resource Lists 01:03 Thought, Opinion, And Controversy 01:48 Statistics & Original Research 01:29 Presenting Complex Data For Visual Learners 01:25 How To Write A Case Study That Turns Readers Into Customers 03:07 Content Formats & Repurposing 3 lectures • 8min Alternative Content Formats 02:25 How To Generate An Infinite Stream Of Fresh Content 01:26 Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content 04:02 Blog SEO (Search Engine Optimization) 12 lectures • 33min A Brief Introduction To SEO Preview 03:24 Understanding Search Engines 03:34 Basic Site Setup For SEO 03:26 The Best SEO Plugin For WordPress 00:56 Optimizing Your Page Titles 03:46 Optimizing Your Meta Descriptions 01:04 Themes & Template Settings 05:13 Analyzing Your Content 01:01 How To Choose The Right Keywords And Create High-Ranking Content On Any Topic 05:21 Does Keyword Density Matter? 01:53 Internal Links 02:09 Image Optimization 00:50 Content Promotion Strategies 9 lectures • 17min Why Content Promotion Is Crucial Preview 00:38 Strategic Collaboration 01:51 The Formula For A Perfect Guest Post Pitch 01:23 A Simple Way To Get Leading Influencers To Share Your Content 01:44 Teasing Your Content On Social Media 01:48 How To Get Your Content Featured In Popular Resource Lists 01:23 Don't Neglect This Free Source Of On-Demand Traffic 01:07 How To Promote Your Content In Groups & Niche Communities (Without Being Spammy) 03:01 The Most Effective Way To Skyrocket Your Audience Overnight 04:02 Growing Your Email List 9 lectures • 22min Why Growing An Email List Should Be Your #1 Priority Preview 02:03 Choosing An Email Marketing Service 01:26 Incentivizing The Opt-In: 17 Lead Magnet Ideas 06:54 Where To Place Opt-In Forms On Your Website 02:05 High-Profile Opt-In Forms 02:28 How To Turn Commenters Into Subscribers 00:56 A Counterintuitive Strategy To Increase Your Conversion Rate 01:01 Leveraging Social Proof To Grow Your Email List 01:06 Nurturing Your List: The Key To Building Lasting Relationships 04:04 2 more sections Instructor Brad Merrill Entrepreneur, Journalist, & Bestselling Instructor 4.5 Instructor Rating 22,579 Reviews 90,941 Students 8 Courses Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 70,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies. Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process. In 2010, Merrill founded VentureBreak, which became a leading source of news about innovation for forward-thinking entrepreneurs, investors, business execs, and interested consumers. Under his leadership, VentureBreak served more than half a million monthly readers, appeared regularly on Techmeme, and found itself cited by a number of notable publications, including the Wall Street Journal. As the editor, Merrill personally interviewed hundreds of entrepreneurs and industry luminaries, sharing their stories with VentureBreak’s global audience. In 2015, VentureBreak was acquired by the organizer of Silicon Roundabout, Europe’s largest technology meetup. Merrill still has his finger on the pulse of the industry as he works to build new properties in today’s evolving media landscape. Show more Show less Udemy Business Teach on Udemy Get the app About us Contact us Careers Blog Help and Support Affiliate Impressum Kontakt Terms Privacy policy Cookie settings Sitemap © 2021 Udemy, Inc. window.handleCSSToggleButtonClick = function (event) { var target = event.currentTarget; var cssToggleId = target && target.dataset && target.dataset.cssToggleId; var input = cssToggleId && document.getElementById(cssToggleId); if (input) { if (input.dataset.type === 'checkbox') { input.dataset.checked = input.dataset.checked ? 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  2. Develop the mindset of a successful blogger Discover a blogging niche that is both profitable and interesting Build a beautiful website using WordPress Develop a system to plan new content, and never run out of ideas again Understand the importance of effective writing and how to become a better writer Become familiar with some of the most effective types of blog content Generate an endless stream of fresh content by repurposing what you've already created Optimize your website for search engines to drive a consistent stream of free traffic Get your content in front of people using a variety of free promotion strategies Grow an email list that allows you to generate traffic and revenue on demand Build a profitable business around your content and turn your blog into a revenue-generating asset Show more Show less Curated for the Udemy Business collection Requirements No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies. The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it's up to you to take action and do what it takes to make your blog a success. To get your blog up and running, please note you will need to purchase a domain name and a hosting account. This course will show you exactly how to do that, even if you're new to the process. Description UDEMY'S #1 BESTSELLING BLOGGING COURSE — REDESIGNED WITH ALL NEW CURRICULUM FOR 2021 AND BEYOND "Merrill provides invaluable tips and examples for starting a blog and making it into a career." —CNN "...the entire process for turning a blog into a bonafide moneymaker." —The Next Web "Brad is clearly experienced, accomplished and an expert in this subject. His knowledge will be very helpful for those who are able to absorb & implement all of his suggestions and tips." —Leah, Udemy student " Totally AWESOME course!!!!! You have addressed every aspect of getting started with a new blog, but better yet what it takes to make it a success. I can't wait to get started." —Terry, Udemy student "Excellent material, well explained, and a talented & experienced instructor who is not afraid to share his opinion on what it does or doesn't work for him." —JP, Udemy student Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal . In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. You'll learn all the essentials, including: The mindset of a successful blogger How to build a WordPress site How to write amazing blog content that readers will love and share How to promote your content to ensure people actually see it How to build and leverage an email list to generate traffic and revenue on demand How to turn your blog into a business that generates revenue Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common: Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business. Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world's biggest companies and brands are now using digital content to market their products and services, so you'll be in great company if you do the same. Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you're trying to build a personal brand, get a job, sell services, or launch a career in public speaking. Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach. If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It's all here. Who this course is for: This course is designed for students with varying levels of experience. Whether you're just getting started or looking for ways to take your blog to the next level, this course is for you. Show more Show less Featured review Daniel DeHaven 13 courses 4 reviews Rating: 5.0 out of 5 8 months ago This is a well paced and perfect sized course for getting a great grasp of professional blogging. It’s filled with tons of highly useful tips and philosophy on build EPIC content that are the hallmarks the the best blogs out there. I recommend this as a perfect starter course for those looking to start their own professional blog and online business. Show more Show less Course content 12 sections • 85 lectures • 3h 27m total length Expand all sections Introduction 2 lectures • 8min Welcome To The Course! Preview 06:57 How To Use This Course 00:53 The Foundation 3 lectures • 14min The Mindset Of A Successful Blogger Preview 05:08 Content Strategy & How To Find Your Perfect Niche Preview 05:49 Naming & Branding Your Blog 03:11 Setting Up Your Website 13 lectures • 37min Why You Should Use WordPress For Your Blog Preview 04:03 What You'll Need To Build A WordPress Site 05:55 How To Install WordPress In Under 5 Minutes 02:35 Alternative WordPress Instructions 00:18 Exploring The WordPress Dashboard 04:44 WordPress Posts & Pages 01:29 The WordPress Post Editor 03:57 Customizing Your WordPress Profile 01:42 Finding & Installing A WordPress Theme 04:37 How To Customize Your Theme 01:53 WordPress Plugins 02:14 Security & Backups 02:35 Analytics & Data 01:04 Generating Content Ideas 7 lectures • 11min Why You Need A Reliable Ideation System Preview 00:42 Creation Begins With Consumption 02:15 Conducting A Brain Dump 01:09 The #1 Tool For Content Research 02:05 Questions Straight From Your Target Audience 01:33 Eavesdropping On Niche Communities 02:02 How Your Existing Audience And Content Can Help You Generate New Ideas 01:21 Improving Your Writing 6 lectures • 18min The Importance Of Effective Writing Preview 02:53 How To Write Irresistible Headlines 04:01 Matching Your Audience's Tone & Vocabulary 01:45 Creating Focused Content 01:23 How Grammatical Errors Can Cripple Your Efforts 02:30 How To Become A Better Writer 05:37 The Most Effective Types Of Blog Content 13 lectures • 24min Exploring Various Types Of Content Preview 00:32 How To Create Epic List Content 02:35 Teaching Your Audience With Guides & Tutorials 02:00 Two Approaches To Q&A Content 01:54 Interviews & Profiles 02:40 Where A List Meets An Interview 02:01 How To Write Valuable Reviews & Comparisons 02:12 Working News Into Your Content Strategy 01:07 Creating Valuable Roundups & Resource Lists 01:03 Thought, Opinion, And Controversy 01:48 Statistics & Original Research 01:29 Presenting Complex Data For Visual Learners 01:25 How To Write A Case Study That Turns Readers Into Customers 03:07 Content Formats & Repurposing 3 lectures • 8min Alternative Content Formats 02:25 How To Generate An Infinite Stream Of Fresh Content 01:26 Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content 04:02 Blog SEO (Search Engine Optimization) 12 lectures • 33min A Brief Introduction To SEO Preview 03:24 Understanding Search Engines 03:34 Basic Site Setup For SEO 03:26 The Best SEO Plugin For WordPress 00:56 Optimizing Your Page Titles 03:46 Optimizing Your Meta Descriptions 01:04 Themes & Template Settings 05:13 Analyzing Your Content 01:01 How To Choose The Right Keywords And Create High-Ranking Content On Any Topic 05:21 Does Keyword Density Matter? 01:53 Internal Links 02:09 Image Optimization 00:50 Content Promotion Strategies 9 lectures • 17min Why Content Promotion Is Crucial Preview 00:38 Strategic Collaboration 01:51 The Formula For A Perfect Guest Post Pitch 01:23 A Simple Way To Get Leading Influencers To Share Your Content 01:44 Teasing Your Content On Social Media 01:48 How To Get Your Content Featured In Popular Resource Lists 01:23 Don't Neglect This Free Source Of On-Demand Traffic 01:07 How To Promote Your Content In Groups & Niche Communities (Without Being Spammy) 03:01 The Most Effective Way To Skyrocket Your Audience Overnight 04:02 Growing Your Email List 9 lectures • 22min Why Growing An Email List Should Be Your #1 Priority Preview 02:03 Choosing An Email Marketing Service 01:26 Incentivizing The Opt-In: 17 Lead Magnet Ideas 06:54 Where To Place Opt-In Forms On Your Website 02:05 High-Profile Opt-In Forms 02:28 How To Turn Commenters Into Subscribers 00:56 A Counterintuitive Strategy To Increase Your Conversion Rate 01:01 Leveraging Social Proof To Grow Your Email List 01:06 Nurturing Your List: The Key To Building Lasting Relationships 04:04 2 more sections Instructor Brad Merrill Entrepreneur, Journalist, & Bestselling Instructor 4.5 Instructor Rating 22,579 Reviews 90,941 Students 8 Courses Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 70,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies. Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process. In 2010, Merrill founded VentureBreak, which became a leading source of news about innovation for forward-thinking entrepreneurs, investors, business execs, and interested consumers. Under his leadership, VentureBreak served more than half a million monthly readers, appeared regularly on Techmeme, and found itself cited by a number of notable publications, including the Wall Street Journal. As the editor, Merrill personally interviewed hundreds of entrepreneurs and industry luminaries, sharing their stories with VentureBreak’s global audience. In 2015, VentureBreak was acquired by the organizer of Silicon Roundabout, Europe’s largest technology meetup. Merrill still has his finger on the pulse of the industry as he works to build new properties in today’s evolving media landscape. Show more Show less Udemy Business Teach on Udemy Get the app About us Contact us Careers Blog Help and Support Affiliate Impressum Kontakt Terms Privacy policy Cookie settings Sitemap © 2021 Udemy, Inc. window.handleCSSToggleButtonClick = function (event) { var target = event.currentTarget; var cssToggleId = target && target.dataset && target.dataset.cssToggleId; var input = cssToggleId && document.getElementById(cssToggleId); if (input) { if (input.dataset.type === 'checkbox') { input.dataset.checked = input.dataset.checked ? 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  3. Discover a blogging niche that is both profitable and interesting Build a beautiful website using WordPress Develop a system to plan new content, and never run out of ideas again Understand the importance of effective writing and how to become a better writer Become familiar with some of the most effective types of blog content Generate an endless stream of fresh content by repurposing what you've already created Optimize your website for search engines to drive a consistent stream of free traffic Get your content in front of people using a variety of free promotion strategies Grow an email list that allows you to generate traffic and revenue on demand Build a profitable business around your content and turn your blog into a revenue-generating asset Show more Show less Curated for the Udemy Business collection Requirements No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies. The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it's up to you to take action and do what it takes to make your blog a success. To get your blog up and running, please note you will need to purchase a domain name and a hosting account. This course will show you exactly how to do that, even if you're new to the process. Description UDEMY'S #1 BESTSELLING BLOGGING COURSE — REDESIGNED WITH ALL NEW CURRICULUM FOR 2021 AND BEYOND "Merrill provides invaluable tips and examples for starting a blog and making it into a career." —CNN "...the entire process for turning a blog into a bonafide moneymaker." —The Next Web "Brad is clearly experienced, accomplished and an expert in this subject. His knowledge will be very helpful for those who are able to absorb & implement all of his suggestions and tips." —Leah, Udemy student " Totally AWESOME course!!!!! You have addressed every aspect of getting started with a new blog, but better yet what it takes to make it a success. I can't wait to get started." —Terry, Udemy student "Excellent material, well explained, and a talented & experienced instructor who is not afraid to share his opinion on what it does or doesn't work for him." —JP, Udemy student Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal . In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. You'll learn all the essentials, including: The mindset of a successful blogger How to build a WordPress site How to write amazing blog content that readers will love and share How to promote your content to ensure people actually see it How to build and leverage an email list to generate traffic and revenue on demand How to turn your blog into a business that generates revenue Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common: Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business. Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world's biggest companies and brands are now using digital content to market their products and services, so you'll be in great company if you do the same. Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you're trying to build a personal brand, get a job, sell services, or launch a career in public speaking. Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach. If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It's all here. Who this course is for: This course is designed for students with varying levels of experience. Whether you're just getting started or looking for ways to take your blog to the next level, this course is for you. Show more Show less Featured review Daniel DeHaven 13 courses 4 reviews Rating: 5.0 out of 5 8 months ago This is a well paced and perfect sized course for getting a great grasp of professional blogging. It’s filled with tons of highly useful tips and philosophy on build EPIC content that are the hallmarks the the best blogs out there. I recommend this as a perfect starter course for those looking to start their own professional blog and online business. Show more Show less Course content 12 sections • 85 lectures • 3h 27m total length Expand all sections Introduction 2 lectures • 8min Welcome To The Course! Preview 06:57 How To Use This Course 00:53 The Foundation 3 lectures • 14min The Mindset Of A Successful Blogger Preview 05:08 Content Strategy & How To Find Your Perfect Niche Preview 05:49 Naming & Branding Your Blog 03:11 Setting Up Your Website 13 lectures • 37min Why You Should Use WordPress For Your Blog Preview 04:03 What You'll Need To Build A WordPress Site 05:55 How To Install WordPress In Under 5 Minutes 02:35 Alternative WordPress Instructions 00:18 Exploring The WordPress Dashboard 04:44 WordPress Posts & Pages 01:29 The WordPress Post Editor 03:57 Customizing Your WordPress Profile 01:42 Finding & Installing A WordPress Theme 04:37 How To Customize Your Theme 01:53 WordPress Plugins 02:14 Security & Backups 02:35 Analytics & Data 01:04 Generating Content Ideas 7 lectures • 11min Why You Need A Reliable Ideation System Preview 00:42 Creation Begins With Consumption 02:15 Conducting A Brain Dump 01:09 The #1 Tool For Content Research 02:05 Questions Straight From Your Target Audience 01:33 Eavesdropping On Niche Communities 02:02 How Your Existing Audience And Content Can Help You Generate New Ideas 01:21 Improving Your Writing 6 lectures • 18min The Importance Of Effective Writing Preview 02:53 How To Write Irresistible Headlines 04:01 Matching Your Audience's Tone & Vocabulary 01:45 Creating Focused Content 01:23 How Grammatical Errors Can Cripple Your Efforts 02:30 How To Become A Better Writer 05:37 The Most Effective Types Of Blog Content 13 lectures • 24min Exploring Various Types Of Content Preview 00:32 How To Create Epic List Content 02:35 Teaching Your Audience With Guides & Tutorials 02:00 Two Approaches To Q&A Content 01:54 Interviews & Profiles 02:40 Where A List Meets An Interview 02:01 How To Write Valuable Reviews & Comparisons 02:12 Working News Into Your Content Strategy 01:07 Creating Valuable Roundups & Resource Lists 01:03 Thought, Opinion, And Controversy 01:48 Statistics & Original Research 01:29 Presenting Complex Data For Visual Learners 01:25 How To Write A Case Study That Turns Readers Into Customers 03:07 Content Formats & Repurposing 3 lectures • 8min Alternative Content Formats 02:25 How To Generate An Infinite Stream Of Fresh Content 01:26 Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content 04:02 Blog SEO (Search Engine Optimization) 12 lectures • 33min A Brief Introduction To SEO Preview 03:24 Understanding Search Engines 03:34 Basic Site Setup For SEO 03:26 The Best SEO Plugin For WordPress 00:56 Optimizing Your Page Titles 03:46 Optimizing Your Meta Descriptions 01:04 Themes & Template Settings 05:13 Analyzing Your Content 01:01 How To Choose The Right Keywords And Create High-Ranking Content On Any Topic 05:21 Does Keyword Density Matter? 01:53 Internal Links 02:09 Image Optimization 00:50 Content Promotion Strategies 9 lectures • 17min Why Content Promotion Is Crucial Preview 00:38 Strategic Collaboration 01:51 The Formula For A Perfect Guest Post Pitch 01:23 A Simple Way To Get Leading Influencers To Share Your Content 01:44 Teasing Your Content On Social Media 01:48 How To Get Your Content Featured In Popular Resource Lists 01:23 Don't Neglect This Free Source Of On-Demand Traffic 01:07 How To Promote Your Content In Groups & Niche Communities (Without Being Spammy) 03:01 The Most Effective Way To Skyrocket Your Audience Overnight 04:02 Growing Your Email List 9 lectures • 22min Why Growing An Email List Should Be Your #1 Priority Preview 02:03 Choosing An Email Marketing Service 01:26 Incentivizing The Opt-In: 17 Lead Magnet Ideas 06:54 Where To Place Opt-In Forms On Your Website 02:05 High-Profile Opt-In Forms 02:28 How To Turn Commenters Into Subscribers 00:56 A Counterintuitive Strategy To Increase Your Conversion Rate 01:01 Leveraging Social Proof To Grow Your Email List 01:06 Nurturing Your List: The Key To Building Lasting Relationships 04:04 2 more sections Instructor Brad Merrill Entrepreneur, Journalist, & Bestselling Instructor 4.5 Instructor Rating 22,579 Reviews 90,941 Students 8 Courses Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 70,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies. Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process. In 2010, Merrill founded VentureBreak, which became a leading source of news about innovation for forward-thinking entrepreneurs, investors, business execs, and interested consumers. Under his leadership, VentureBreak served more than half a million monthly readers, appeared regularly on Techmeme, and found itself cited by a number of notable publications, including the Wall Street Journal. As the editor, Merrill personally interviewed hundreds of entrepreneurs and industry luminaries, sharing their stories with VentureBreak’s global audience. In 2015, VentureBreak was acquired by the organizer of Silicon Roundabout, Europe’s largest technology meetup. Merrill still has his finger on the pulse of the industry as he works to build new properties in today’s evolving media landscape. Show more Show less Udemy Business Teach on Udemy Get the app About us Contact us Careers Blog Help and Support Affiliate Impressum Kontakt Terms Privacy policy Cookie settings Sitemap © 2021 Udemy, Inc. window.handleCSSToggleButtonClick = function (event) { var target = event.currentTarget; var cssToggleId = target && target.dataset && target.dataset.cssToggleId; var input = cssToggleId && document.getElementById(cssToggleId); if (input) { if (input.dataset.type === 'checkbox') { input.dataset.checked = input.dataset.checked ? 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  4. Build a beautiful website using WordPress Develop a system to plan new content, and never run out of ideas again Understand the importance of effective writing and how to become a better writer Become familiar with some of the most effective types of blog content Generate an endless stream of fresh content by repurposing what you've already created Optimize your website for search engines to drive a consistent stream of free traffic Get your content in front of people using a variety of free promotion strategies Grow an email list that allows you to generate traffic and revenue on demand Build a profitable business around your content and turn your blog into a revenue-generating asset Show more Show less Curated for the Udemy Business collection Requirements No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies. The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it's up to you to take action and do what it takes to make your blog a success. To get your blog up and running, please note you will need to purchase a domain name and a hosting account. This course will show you exactly how to do that, even if you're new to the process. Description UDEMY'S #1 BESTSELLING BLOGGING COURSE — REDESIGNED WITH ALL NEW CURRICULUM FOR 2021 AND BEYOND "Merrill provides invaluable tips and examples for starting a blog and making it into a career." —CNN "...the entire process for turning a blog into a bonafide moneymaker." —The Next Web "Brad is clearly experienced, accomplished and an expert in this subject. His knowledge will be very helpful for those who are able to absorb & implement all of his suggestions and tips." —Leah, Udemy student " Totally AWESOME course!!!!! You have addressed every aspect of getting started with a new blog, but better yet what it takes to make it a success. I can't wait to get started." —Terry, Udemy student "Excellent material, well explained, and a talented & experienced instructor who is not afraid to share his opinion on what it does or doesn't work for him." —JP, Udemy student Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal . In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. You'll learn all the essentials, including: The mindset of a successful blogger How to build a WordPress site How to write amazing blog content that readers will love and share How to promote your content to ensure people actually see it How to build and leverage an email list to generate traffic and revenue on demand How to turn your blog into a business that generates revenue Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common: Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business. Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world's biggest companies and brands are now using digital content to market their products and services, so you'll be in great company if you do the same. Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you're trying to build a personal brand, get a job, sell services, or launch a career in public speaking. Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach. If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It's all here. Who this course is for: This course is designed for students with varying levels of experience. Whether you're just getting started or looking for ways to take your blog to the next level, this course is for you. Show more Show less Featured review Daniel DeHaven 13 courses 4 reviews Rating: 5.0 out of 5 8 months ago This is a well paced and perfect sized course for getting a great grasp of professional blogging. It’s filled with tons of highly useful tips and philosophy on build EPIC content that are the hallmarks the the best blogs out there. I recommend this as a perfect starter course for those looking to start their own professional blog and online business. Show more Show less Course content 12 sections • 85 lectures • 3h 27m total length Expand all sections Introduction 2 lectures • 8min Welcome To The Course! Preview 06:57 How To Use This Course 00:53 The Foundation 3 lectures • 14min The Mindset Of A Successful Blogger Preview 05:08 Content Strategy & How To Find Your Perfect Niche Preview 05:49 Naming & Branding Your Blog 03:11 Setting Up Your Website 13 lectures • 37min Why You Should Use WordPress For Your Blog Preview 04:03 What You'll Need To Build A WordPress Site 05:55 How To Install WordPress In Under 5 Minutes 02:35 Alternative WordPress Instructions 00:18 Exploring The WordPress Dashboard 04:44 WordPress Posts & Pages 01:29 The WordPress Post Editor 03:57 Customizing Your WordPress Profile 01:42 Finding & Installing A WordPress Theme 04:37 How To Customize Your Theme 01:53 WordPress Plugins 02:14 Security & Backups 02:35 Analytics & Data 01:04 Generating Content Ideas 7 lectures • 11min Why You Need A Reliable Ideation System Preview 00:42 Creation Begins With Consumption 02:15 Conducting A Brain Dump 01:09 The #1 Tool For Content Research 02:05 Questions Straight From Your Target Audience 01:33 Eavesdropping On Niche Communities 02:02 How Your Existing Audience And Content Can Help You Generate New Ideas 01:21 Improving Your Writing 6 lectures • 18min The Importance Of Effective Writing Preview 02:53 How To Write Irresistible Headlines 04:01 Matching Your Audience's Tone & Vocabulary 01:45 Creating Focused Content 01:23 How Grammatical Errors Can Cripple Your Efforts 02:30 How To Become A Better Writer 05:37 The Most Effective Types Of Blog Content 13 lectures • 24min Exploring Various Types Of Content Preview 00:32 How To Create Epic List Content 02:35 Teaching Your Audience With Guides & Tutorials 02:00 Two Approaches To Q&A Content 01:54 Interviews & Profiles 02:40 Where A List Meets An Interview 02:01 How To Write Valuable Reviews & Comparisons 02:12 Working News Into Your Content Strategy 01:07 Creating Valuable Roundups & Resource Lists 01:03 Thought, Opinion, And Controversy 01:48 Statistics & Original Research 01:29 Presenting Complex Data For Visual Learners 01:25 How To Write A Case Study That Turns Readers Into Customers 03:07 Content Formats & Repurposing 3 lectures • 8min Alternative Content Formats 02:25 How To Generate An Infinite Stream Of Fresh Content 01:26 Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content 04:02 Blog SEO (Search Engine Optimization) 12 lectures • 33min A Brief Introduction To SEO Preview 03:24 Understanding Search Engines 03:34 Basic Site Setup For SEO 03:26 The Best SEO Plugin For WordPress 00:56 Optimizing Your Page Titles 03:46 Optimizing Your Meta Descriptions 01:04 Themes & Template Settings 05:13 Analyzing Your Content 01:01 How To Choose The Right Keywords And Create High-Ranking Content On Any Topic 05:21 Does Keyword Density Matter? 01:53 Internal Links 02:09 Image Optimization 00:50 Content Promotion Strategies 9 lectures • 17min Why Content Promotion Is Crucial Preview 00:38 Strategic Collaboration 01:51 The Formula For A Perfect Guest Post Pitch 01:23 A Simple Way To Get Leading Influencers To Share Your Content 01:44 Teasing Your Content On Social Media 01:48 How To Get Your Content Featured In Popular Resource Lists 01:23 Don't Neglect This Free Source Of On-Demand Traffic 01:07 How To Promote Your Content In Groups & Niche Communities (Without Being Spammy) 03:01 The Most Effective Way To Skyrocket Your Audience Overnight 04:02 Growing Your Email List 9 lectures • 22min Why Growing An Email List Should Be Your #1 Priority Preview 02:03 Choosing An Email Marketing Service 01:26 Incentivizing The Opt-In: 17 Lead Magnet Ideas 06:54 Where To Place Opt-In Forms On Your Website 02:05 High-Profile Opt-In Forms 02:28 How To Turn Commenters Into Subscribers 00:56 A Counterintuitive Strategy To Increase Your Conversion Rate 01:01 Leveraging Social Proof To Grow Your Email List 01:06 Nurturing Your List: The Key To Building Lasting Relationships 04:04 2 more sections Instructor Brad Merrill Entrepreneur, Journalist, & Bestselling Instructor 4.5 Instructor Rating 22,579 Reviews 90,941 Students 8 Courses Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 70,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies. Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process. In 2010, Merrill founded VentureBreak, which became a leading source of news about innovation for forward-thinking entrepreneurs, investors, business execs, and interested consumers. Under his leadership, VentureBreak served more than half a million monthly readers, appeared regularly on Techmeme, and found itself cited by a number of notable publications, including the Wall Street Journal. As the editor, Merrill personally interviewed hundreds of entrepreneurs and industry luminaries, sharing their stories with VentureBreak’s global audience. In 2015, VentureBreak was acquired by the organizer of Silicon Roundabout, Europe’s largest technology meetup. Merrill still has his finger on the pulse of the industry as he works to build new properties in today’s evolving media landscape. Show more Show less Udemy Business Teach on Udemy Get the app About us Contact us Careers Blog Help and Support Affiliate Impressum Kontakt Terms Privacy policy Cookie settings Sitemap © 2021 Udemy, Inc. window.handleCSSToggleButtonClick = function (event) { var target = event.currentTarget; var cssToggleId = target && target.dataset && target.dataset.cssToggleId; var input = cssToggleId && document.getElementById(cssToggleId); if (input) { if (input.dataset.type === 'checkbox') { input.dataset.checked = input.dataset.checked ? 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  5. Develop a system to plan new content, and never run out of ideas again Understand the importance of effective writing and how to become a better writer Become familiar with some of the most effective types of blog content Generate an endless stream of fresh content by repurposing what you've already created Optimize your website for search engines to drive a consistent stream of free traffic Get your content in front of people using a variety of free promotion strategies Grow an email list that allows you to generate traffic and revenue on demand Build a profitable business around your content and turn your blog into a revenue-generating asset Show more Show less Curated for the Udemy Business collection Requirements No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies. The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it's up to you to take action and do what it takes to make your blog a success. To get your blog up and running, please note you will need to purchase a domain name and a hosting account. This course will show you exactly how to do that, even if you're new to the process. Description UDEMY'S #1 BESTSELLING BLOGGING COURSE — REDESIGNED WITH ALL NEW CURRICULUM FOR 2021 AND BEYOND "Merrill provides invaluable tips and examples for starting a blog and making it into a career." —CNN "...the entire process for turning a blog into a bonafide moneymaker." —The Next Web "Brad is clearly experienced, accomplished and an expert in this subject. His knowledge will be very helpful for those who are able to absorb & implement all of his suggestions and tips." —Leah, Udemy student " Totally AWESOME course!!!!! You have addressed every aspect of getting started with a new blog, but better yet what it takes to make it a success. I can't wait to get started." —Terry, Udemy student "Excellent material, well explained, and a talented & experienced instructor who is not afraid to share his opinion on what it does or doesn't work for him." —JP, Udemy student Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal . In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. You'll learn all the essentials, including: The mindset of a successful blogger How to build a WordPress site How to write amazing blog content that readers will love and share How to promote your content to ensure people actually see it How to build and leverage an email list to generate traffic and revenue on demand How to turn your blog into a business that generates revenue Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common: Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business. Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world's biggest companies and brands are now using digital content to market their products and services, so you'll be in great company if you do the same. Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you're trying to build a personal brand, get a job, sell services, or launch a career in public speaking. Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach. If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It's all here. Who this course is for: This course is designed for students with varying levels of experience. Whether you're just getting started or looking for ways to take your blog to the next level, this course is for you. Show more Show less Featured review Daniel DeHaven 13 courses 4 reviews Rating: 5.0 out of 5 8 months ago This is a well paced and perfect sized course for getting a great grasp of professional blogging. It’s filled with tons of highly useful tips and philosophy on build EPIC content that are the hallmarks the the best blogs out there. I recommend this as a perfect starter course for those looking to start their own professional blog and online business. Show more Show less Course content 12 sections • 85 lectures • 3h 27m total length Expand all sections Introduction 2 lectures • 8min Welcome To The Course! Preview 06:57 How To Use This Course 00:53 The Foundation 3 lectures • 14min The Mindset Of A Successful Blogger Preview 05:08 Content Strategy & How To Find Your Perfect Niche Preview 05:49 Naming & Branding Your Blog 03:11 Setting Up Your Website 13 lectures • 37min Why You Should Use WordPress For Your Blog Preview 04:03 What You'll Need To Build A WordPress Site 05:55 How To Install WordPress In Under 5 Minutes 02:35 Alternative WordPress Instructions 00:18 Exploring The WordPress Dashboard 04:44 WordPress Posts & Pages 01:29 The WordPress Post Editor 03:57 Customizing Your WordPress Profile 01:42 Finding & Installing A WordPress Theme 04:37 How To Customize Your Theme 01:53 WordPress Plugins 02:14 Security & Backups 02:35 Analytics & Data 01:04 Generating Content Ideas 7 lectures • 11min Why You Need A Reliable Ideation System Preview 00:42 Creation Begins With Consumption 02:15 Conducting A Brain Dump 01:09 The #1 Tool For Content Research 02:05 Questions Straight From Your Target Audience 01:33 Eavesdropping On Niche Communities 02:02 How Your Existing Audience And Content Can Help You Generate New Ideas 01:21 Improving Your Writing 6 lectures • 18min The Importance Of Effective Writing Preview 02:53 How To Write Irresistible Headlines 04:01 Matching Your Audience's Tone & Vocabulary 01:45 Creating Focused Content 01:23 How Grammatical Errors Can Cripple Your Efforts 02:30 How To Become A Better Writer 05:37 The Most Effective Types Of Blog Content 13 lectures • 24min Exploring Various Types Of Content Preview 00:32 How To Create Epic List Content 02:35 Teaching Your Audience With Guides & Tutorials 02:00 Two Approaches To Q&A Content 01:54 Interviews & Profiles 02:40 Where A List Meets An Interview 02:01 How To Write Valuable Reviews & Comparisons 02:12 Working News Into Your Content Strategy 01:07 Creating Valuable Roundups & Resource Lists 01:03 Thought, Opinion, And Controversy 01:48 Statistics & Original Research 01:29 Presenting Complex Data For Visual Learners 01:25 How To Write A Case Study That Turns Readers Into Customers 03:07 Content Formats & Repurposing 3 lectures • 8min Alternative Content Formats 02:25 How To Generate An Infinite Stream Of Fresh Content 01:26 Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content 04:02 Blog SEO (Search Engine Optimization) 12 lectures • 33min A Brief Introduction To SEO Preview 03:24 Understanding Search Engines 03:34 Basic Site Setup For SEO 03:26 The Best SEO Plugin For WordPress 00:56 Optimizing Your Page Titles 03:46 Optimizing Your Meta Descriptions 01:04 Themes & Template Settings 05:13 Analyzing Your Content 01:01 How To Choose The Right Keywords And Create High-Ranking Content On Any Topic 05:21 Does Keyword Density Matter? 01:53 Internal Links 02:09 Image Optimization 00:50 Content Promotion Strategies 9 lectures • 17min Why Content Promotion Is Crucial Preview 00:38 Strategic Collaboration 01:51 The Formula For A Perfect Guest Post Pitch 01:23 A Simple Way To Get Leading Influencers To Share Your Content 01:44 Teasing Your Content On Social Media 01:48 How To Get Your Content Featured In Popular Resource Lists 01:23 Don't Neglect This Free Source Of On-Demand Traffic 01:07 How To Promote Your Content In Groups & Niche Communities (Without Being Spammy) 03:01 The Most Effective Way To Skyrocket Your Audience Overnight 04:02 Growing Your Email List 9 lectures • 22min Why Growing An Email List Should Be Your #1 Priority Preview 02:03 Choosing An Email Marketing Service 01:26 Incentivizing The Opt-In: 17 Lead Magnet Ideas 06:54 Where To Place Opt-In Forms On Your Website 02:05 High-Profile Opt-In Forms 02:28 How To Turn Commenters Into Subscribers 00:56 A Counterintuitive Strategy To Increase Your Conversion Rate 01:01 Leveraging Social Proof To Grow Your Email List 01:06 Nurturing Your List: The Key To Building Lasting Relationships 04:04 2 more sections Instructor Brad Merrill Entrepreneur, Journalist, & Bestselling Instructor 4.5 Instructor Rating 22,579 Reviews 90,941 Students 8 Courses Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 70,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies. Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process. In 2010, Merrill founded VentureBreak, which became a leading source of news about innovation for forward-thinking entrepreneurs, investors, business execs, and interested consumers. Under his leadership, VentureBreak served more than half a million monthly readers, appeared regularly on Techmeme, and found itself cited by a number of notable publications, including the Wall Street Journal. As the editor, Merrill personally interviewed hundreds of entrepreneurs and industry luminaries, sharing their stories with VentureBreak’s global audience. In 2015, VentureBreak was acquired by the organizer of Silicon Roundabout, Europe’s largest technology meetup. Merrill still has his finger on the pulse of the industry as he works to build new properties in today’s evolving media landscape. Show more Show less Udemy Business Teach on Udemy Get the app About us Contact us Careers Blog Help and Support Affiliate Impressum Kontakt Terms Privacy policy Cookie settings Sitemap © 2021 Udemy, Inc. window.handleCSSToggleButtonClick = function (event) { var target = event.currentTarget; var cssToggleId = target && target.dataset && target.dataset.cssToggleId; var input = cssToggleId && document.getElementById(cssToggleId); if (input) { if (input.dataset.type === 'checkbox') { input.dataset.checked = input.dataset.checked ? 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  6. Understand the importance of effective writing and how to become a better writer Become familiar with some of the most effective types of blog content Generate an endless stream of fresh content by repurposing what you've already created Optimize your website for search engines to drive a consistent stream of free traffic Get your content in front of people using a variety of free promotion strategies Grow an email list that allows you to generate traffic and revenue on demand Build a profitable business around your content and turn your blog into a revenue-generating asset Show more Show less Curated for the Udemy Business collection Requirements No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies. The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it's up to you to take action and do what it takes to make your blog a success. To get your blog up and running, please note you will need to purchase a domain name and a hosting account. This course will show you exactly how to do that, even if you're new to the process. Description UDEMY'S #1 BESTSELLING BLOGGING COURSE — REDESIGNED WITH ALL NEW CURRICULUM FOR 2021 AND BEYOND "Merrill provides invaluable tips and examples for starting a blog and making it into a career." —CNN "...the entire process for turning a blog into a bonafide moneymaker." —The Next Web "Brad is clearly experienced, accomplished and an expert in this subject. His knowledge will be very helpful for those who are able to absorb & implement all of his suggestions and tips." —Leah, Udemy student " Totally AWESOME course!!!!! You have addressed every aspect of getting started with a new blog, but better yet what it takes to make it a success. I can't wait to get started." —Terry, Udemy student "Excellent material, well explained, and a talented & experienced instructor who is not afraid to share his opinion on what it does or doesn't work for him." —JP, Udemy student Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal . In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. You'll learn all the essentials, including: The mindset of a successful blogger How to build a WordPress site How to write amazing blog content that readers will love and share How to promote your content to ensure people actually see it How to build and leverage an email list to generate traffic and revenue on demand How to turn your blog into a business that generates revenue Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common: Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business. Grow an existing business: Content marketing is one of