Consumer Behavior

  • Course provided by Udemy
  • Study type: Online
  • Starts: Anytime
  • Price: See latest price on Udemy
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Course Description

The consumer behavior course will allow you to understand the following concepts :

- What is consumer behavior ( a historical overview)

- What is Marketing research ( types and nature of data)

- External factors of influence ( family & friends, culture, marketing efforts)

- Internal factors of influence ( personality, motivation, perception, attitude, learning)

- What is motivation and how is it related to consumer needs

- What is personality ( Theories and applications)

- How perception impacts the way we see things

- How we learn about things ( behavioral and cognitive learning)

- How our personality shapes our perceptions and attitudes

- What is attitude and how attitudes are formed

- How to communicate effectively with our consumers

- How to design effective ads

- Decision making process (how to select among two or multiple alternatives)


Who this course is for:

  • Business students and entrepreneurs who wish to understand what drives customers to behave the way they do.

Course content

11 sections • 19 lectures • 1h 56m total length
  • Introduction to consumer behavior
    5 questions

Instructor

Quality Manager, MBA
  • 3.9 Instructor Rating
  • 137 Reviews
  • 1,402 Students
  • 2 Courses

Hi, My name is Dany Frenn.

I Hold a master degree in Industrial Technology. In this program we learn about operations and quality management.

I also hold an MBA degree.

I have been working in the industrial field for seven years especially in quality management and operations.

I am also a university instructor, i have been teaching quality management for three years.

My hobbies include Latin dancing, piano and tennis :)

Expected Outcomes

  1. Explore external and internal factors that play together in order to influence the consumer decision making process Requirements No prerequisites needed Description The consumer behavior course will allow you to understand the following concepts : - What is consumer behavior ( a historical overview) - What is Marketing research ( types and nature of data) - External factors of influence ( family & friends, culture, marketing efforts) - Internal factors of influence ( personality, motivation, perception, attitude, learning) - What is motivation and how is it related to consumer needs - What is personality ( Theories and applications) - How perception impacts the way we see things - How we learn about things ( behavioral and cognitive learning) - How our personality shapes our perceptions and attitudes - What is attitude and how attitudes are formed - How to communicate effectively with our consumers - How to design effective ads - Decision making process (how to select among two or multiple alternatives) Who this course is for: Business students and entrepreneurs who wish to understand what drives customers to behave the way they do. Show more Show less Course content 11 sections • 19 lectures • 1h 56m total length Expand all sections Introduction 1 lecture • 6min Introduction to Consumer Behavior Preview 05:54 Introduction to consumer behavior 5 questions Consumer research 1 lecture • 6min Consumer Research process 06:19 Consumer research 7 questions Segmentation 1 lecture • 8min Segmentation in details 07:43 Segmentation 5 questions Motivation 1 lecture • 7min Motivation Preview 06:53 Motivation 9 questions Personality 2 lectures • 15min Personality 08:26 Brand personality 06:05 Personality and Brand personality 7 questions Perception 2 lectures • 15min Perception Preview 07:58 Perception 2 06:54 Perception 8 questions Positioning and Perception 1 lecture • 8min Positioning and Perception Preview 07:34 Positioning and Perception 6 questions Consumer learning 5 lectures • 21min Consumer learning theories 04:37 Consumer learning 6 questions Consumer learning theories 03:08 Consumer learning 2 3 questions Consumer learning theories 04:30 Consumer learning 3 6 questions Cognitive learning 05:00 Cognitive learning 5 questions Brain and persuasion 04:10 Brain and persuasion 5 questions Attitude 2 lectures • 14min Attitude definition 05:13 Attitude 8 questions Attitude formation 08:32 Attitude formation 6 questions Communication 2 lectures • 12min Communication definition 06:39 Communication 6 questions Creating ads 05:50 Creating ads 5 questions 1 more section Instructor Dany Frenn Quality Manager, MBA 3.9 Instructor Rating 137 Reviews 1,402 Students 2 Courses Hi, My name is Dany Frenn. I Hold a master degree in Industrial Technology. In this program we learn about operations and quality management. I also hold an MBA degree. I have been working in the industrial field for seven years especially in quality management and operations. I am also a university instructor, i have been teaching quality management for three years. My hobbies include Latin dancing, piano and tennis :) Show more Show less Udemy Business Teach on Udemy Get the app About us Contact us Careers Blog Help and Support Affiliate Impressum Kontakt Terms Privacy policy Cookie settings Sitemap © 2021 Udemy, Inc. window.handleCSSToggleButtonClick = function (event) { var target = event.currentTarget; var cssToggleId = target && target.dataset && target.dataset.cssToggleId; var input = cssToggleId && document.getElementById(cssToggleId); if (input) { if (input.dataset.type === 'checkbox') { input.dataset.checked = input.dataset.checked ? '' : 'checked'; } else { input.dataset.checked = input.dataset.allowToggle && input.dataset.checked ? '' : 'checked'; var radios = document.querySelectorAll('[name="' + input.dataset.name + '"]'); for (var i = 0; i (function(){window['__CF$cv$params']={r:'677556d7483506bd',m:'5d6e3cc6298a3f3724dfe44c1af1d1de5a23a03b-1627718912-1800-ATfj+TCCA8aQeoclLVmjhrHYg2sUrCosZRBQXI/a98HgjJg6p0mnPJyloYWsEineL+OU6nhJBQie3XRhkcGQA85A0xgrxQBXOUc/7A1FULkPMlozBMMsuOiyVZj23+Benc7sDgxeS+FnpGBHcAETS3Q=',s:[0x6a2126e009,0xf53ad4d34d],}})();