Discover the key features and platforms for an effective social media campaign
The impact of social media on business, society, entertainment and politics is undeniable.
Organisations of all sizes and industries have brought social media to the heart of their marketing, communication and customer support.
The challenge is knowing how to create effective two-way communication between your organisation and your audience.
On this course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.
When would you like to start?
Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.
Who is the course for?
This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.
This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.
The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.
You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.
Who developed the course?
University of Leeds
As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.
Institute of Coding
The Institute of Coding is a family of learners, businesses and educators creating a new way to develop the digital skills needed at work and beyond.