Course provided by Future Learn

Study type: Online

Starts: Anytime

Price: Free

Overview

Explore the world of analytics and develop skills to grow your career

Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.

You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.

Featured in the UK government’s The Skills Toolkit collection.

What topics will you cover?

Week 1 – Introductory analytics

  • Explore different types of analytics and why they are important for business

  • Review the processes, including measuring objectives and outcomes, to continually improve your product or business

Week 2 – Techniques

  • Define segmentation and benchmarking

  • Explore five steps to creating a measurement plan

  • Learn to apply analytics by looking at some challenges for businesses

  • Practise how to start using Google Analytics

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Who is the course for?

This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Who developed the course?

Accenture

Accenture Digital Skills is a free, interactive series of courses which help and prepare people to build the digital skills necessary to gain a job or start a business.