Facebook Ads for E-Commerce: The Complete Guide

  • Course provided by Udemy
  • Study type: Online
  • Starts: Anytime
  • Price: See latest price on Udemy
Udemy

Course Description

Summary:

Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses.

Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business.

About Your Instructor:

Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he's now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field...

Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory.

More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day, and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £. A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits.

Facebook Ads play a pivotal role in the rapid scaling of Adam's business, and played an equally important role in the launch phase, too.

Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like.

A Word from Adam:

I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world.

The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries.

...What's your Goal for 2017?

The Topics and Areas Covered in this Course include:

  • Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketing campaigns, from big brands to small business.
  • Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential
  • Setting up Facebook Pages
  • Setting up and navigating a brand new Ads Manager Account
  • Setting up Payments, Budgets and Limits
  • Mistakes that a lot of new Facebook Advertisers make and how to avoid them
  • The complete guide to the structure of a Facebook advertising campaign
  • Comprehensive breakdown of the different marketing objectives used in Facebook Ads
  • A discussion of the 'Website Conversion versus Page Post Engagement' debate
  • Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert
  • A Pro Tip on how to Avoid Wasting Money with useless Ad Placements
  • A whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy.
  • A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook

...And that's just the 'Beginners' Section!

We then move on to the following more Advanced Topics:

  • Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads
  • A little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business!
  • The Complete Masterclass to Creating Amazing Facebook Ads
  • Examples of Awesome Facebook and Instagram Images and Why They Work
  • A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!
  • Photoshop Size Guides for Advert Images
  • A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns
  • FREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad
  • 10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising Industry
  • My Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce'
  • A Complete Explanation of the Facebook Pixel
  • Creating and Installing a Facebook Pixel on to Shopify
  • Checking the Pixel Works
  • Using the Pixel in our Facebook Ads
  • A Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own Campaigns
  • A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram
  • Further, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining Methods
  • An Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce.
  • A Step by Step Guide to Working our your Profit Margins for FB Advertising
  • An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively
  • Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns
  • How to Find Out Whether your Interest Targeting is Working Effectively
  • How to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits
  • Insider Tips for Cheap Clicks in the USA
  • Insider Tips for Cheap Clicks Worldwide
  • A List of Awesome Countries in Europe that are Cheap to Advertise to
  • A List of some other Countries that are Cheap to Advertise to
  • An Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests
  • A Huge List of Split Test You Should Consider Running Yourself
  • Three Major Scaling Methods I like to use in my Business
  • My Personal Playbook for Running, Managing and Scaling my Facebook Ads

... But it doesn't end there! There's even more to come!

After ALL of this Content, You'll be more than confident o launching your own Facebook Advertising Campaigns, especially if you're an E-Commerce Business Owner or Entrepreneur.

As a MASSIVE Bonus Section, I'm going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course!

Here's what's included in the Case Study Sections:

  • An Insider look at my Ad Campaigns
  • Watch as I Test and Scale Brand New Campaigns for Brand New Products that I sell Online
  • Almost complete transparency - You see what works and what doesn't work for me.
  • You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook Ads
  • These will be uploaded on an on-going basis!

And if that wasn't enough... You'll also receive exclusive discounted access to my Best Selling Udemy Courses: Build a Shopify Dropshipping Business from Scratch and Google Analytics for Shopify: The Complete Step by Step Guide. In addition, you'll also get access to list of useful resources you can use in your Facebook advertising campaigns.

All of the above used together in unison are skills that can help you build a business for the comfort of your own home, on a lounger by the pool, or even on a beach somewhere hot and sunny!

The ultimate set of skills for a Digital Nomad lifestyle!

...Are you ready to change your life?

Who this course is for:

  • Entrepreneurs
  • Ecommerce Entrepreneurs
  • Shopify Entrepreneurs and Partners
  • Those Looking to Build an Online Income
  • Digital Nomads
  • Lifestyle Entrepreneurs
  • Location Independent Entrepreneurs
  • Location Independent Freelancers
  • Business Owners
  • Digital Marketers
  • Digital Advertisers
  • CPC Analysts
  • Social Media Marketers
  • Social Media Managers
  • Facebook Page Owners
  • Facebook Page Content Creators
  • Instagram Influencers
  • Instagram Marketers
  • Instagram Content Creators
  • Bloggers and Vloggers

Expected Outcomes

  1. Create a Facebook Page for a Business, Brand, Community, Service or Other Create an Ads Manager Account Set Up Payments, Limits and Billing on an Ads Manager Account Navigate Your way Around Ads Manager Tools and Features Understand the Structure of a Facebook Ad Understand All Facebook Campaign Marketing Objectives Appreciate how Important Facebook is in Advertising Today Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With Save Time with Saved Audiences Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos Create Slideshows using Facebook's Slideshow Feature Create Page Post Engagement Ads Create Website Conversion Ads Create Page Likes Ads Create Video Views Ads Create Dynamic Product Catalogue Sales Ads Improve Your Ad Copy with a Few Simple Steps Improve Your Targeting with Some Easy Edits Understand the Facebook Pixel, What it is, What it does, Why it's Important Create a new Facebook Pixel Install a Facebook Pixel on to a Shopify Store Use a Facebook Pixel in a Facebook Ad Build Custom Audiences from Multiple Sources Upload Email Databases to create Custom Audiences Utilise your Website Traffic to make Custom Audiences Create Advanced Audiences of Your Best Customers Build Lookalike Audiences from Facebook Pages Build Lookalike Audiences from Custom Audiences Build Lookalike Audiences from Video Views Laser-Focus Custom and Lookalike Audiences using Constraining Work out Your Profit Margins Create Customised Reporting for Better Analysis Learn of the Best Set Up for E-Commerce Analyse Facebook Ad Performance based on CPP Use Breakdowns to Get Better, More Detailed Insights Advanced Reporting Techniques such as Editing Conversion Windows Use a Tool to Generate Awesome Infographics from Your Data Know how to Split Test Properly without Wasting Money Perform Your Own Split Tests Know some great Targeting and Creative Variables to Split Test Learning of 3 Easy Scaling Methods for Beginners Show more Show less Requirements Have access to the internet Have a personal Facebook Account (although if not, don't worry) No need for anything else! Description Summary: Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses. Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business. About Your Instructor: Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he's now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field... Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory. More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day , and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £ . A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits. Facebook Ads play a pivotal role in the rapid scaling of Adam's business, and played an equally important role in the launch phase, too. Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like. A Word from Adam: I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world . The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries. ...What's your Goal for 2017? The Topics and Areas Covered in this Course include: Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketing campaigns, from big brands to small business. Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential Setting up Facebook Pages Setting up and navigating a brand new Ads Manager Account Setting up Payments, Budgets and Limits Mistakes that a lot of new Facebook Advertisers make and how to avoid them The complete guide to the structure of a Facebook advertising campaign Comprehensive breakdown of the different marketing objectives used in Facebook Ads A discussion of the 'Website Conversion versus Page Post Engagement' debate Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert A Pro Tip on how to Avoid Wasting Money with useless Ad Placements A whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy. A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook ...And that's just the 'Beginners' Section! We then move on to the following more Advanced Topics: Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads A little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business! The Complete Masterclass to Creating Amazing Facebook Ads Examples of Awesome Facebook and Instagram Images and Why They Work A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures! Photoshop Size Guides for Advert Images A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns FREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad 10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising Industry My Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce' A Complete Explanation of the Facebook Pixel Creating and Installing a Facebook Pixel on to Shopify Checking the Pixel Works Using the Pixel in our Facebook Ads A Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own Campaigns A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram Further, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining Methods An Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce. A Step by Step Guide to Working our your Profit Margins for FB Advertising An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns How to Find Out Whether your Interest Targeting is Working Effectively How to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits Insider Tips for Cheap Clicks in the USA Insider Tips for Cheap Clicks Worldwide A List of Awesome Countries in Europe that are Cheap to Advertise to A List of some other Countries that are Cheap to Advertise to An Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests A Huge List of Split Test You Should Consider Running Yourself Three Major Scaling Methods I like to use in my Business My Personal Playbook for Running, Managing and Scaling my Facebook Ads ... But it doesn't end there! There's even more to come! After ALL of this Content, You'll be more than confident o launching your own Facebook Advertising Campaigns, especially if you're an E-Commerce Business Owner or Entrepreneur. As a MASSIVE Bonus Section, I'm going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course! Here's what's included in the Case Study Sections: An Insider look at my Ad Campaigns Watch as I Test and Scale Brand New Campaigns for Brand New Products that I sell Online Almost complete transparency - You see what works and what doesn't work for me. You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook Ads These will be uploaded on an on-going basis! And if that wasn't enough... You'll also receive exclusive discounted access to my Best Selling Udemy Courses: Build a Shopify Dropshipping Business from Scratch and Google Analytics for Shopify: The Complete Step by Step Guide . In addition, you'll also get access to list of useful resources you can use in your Facebook advertising campaigns. All of the above used together in unison are skills that can help you build a business for the comfort of your own home, on a lounger by the pool, or even on a beach somewhere hot and sunny! The ultimate set of skills for a Digital Nomad lifestyle! ...Are you ready to change your life? Who this course is for: Entrepreneurs Ecommerce Entrepreneurs Shopify Entrepreneurs and Partners Those Looking to Build an Online Income Digital Nomads Lifestyle Entrepreneurs Location Independent Entrepreneurs Location Independent Freelancers Business Owners Digital Marketers Digital Advertisers CPC Analysts Social Media Marketers Social Media Managers Facebook Page Owners Facebook Page Content Creators Instagram Influencers Instagram Marketers Instagram Content Creators Bloggers and Vloggers Show more Show less Featured review Devin Pringle 29 courses 5 reviews Rating: 4.5 out of 5 a year ago I'm actually a very experienced eCommerce expert and have been in the advertising space, running million dollar campaigns. It's always nice to see how other people like you do things maybe a little differently, and get a refresher on some of the things you just haven't had time to think about. Great experience overall. Show more Show less Course content 27 sections • 154 lectures • 10h 3m total length Expand all sections Introduction to the Course 5 lectures • 29min Introduction to Facebook Ads Preview 06:09 Crazy Stats about Facebook Ads that will BLOW Your Mind! Preview 09:29 Course Overview: How this Facebook Ads Course is Structured 08:10 About your Instructor Preview 03:09 A Quick Snapshot of What's Possible Preview 01:53 Further Information on Facebook Ads 4 lectures • 9min How Facebook Ads Work 01:58 Why Facebook Ads are Effective 04:05 Key Points to Take From This 00:51 Important Information Before You Proceed 01:52 Getting Ready to run Facebook Ads 4 lectures • 14min Section Overview 01:21 Setting up a Facebook Page 06:53 Setting up your Ads Manager Account, Payments, Limits and Billing 03:59 Avoid these 3 Facebook Advertising Mistakes at all Costs 02:12 Facebook Ads Structure: The 3 Building Blocks of a Facebook Advert 3 lectures • 14min Section Overview 01:23 The Campaign Tier 03:24 The Ad Set Tier and the Advert Tier 09:30 Test: The Structure of a Facebook Ad 3 questions The Facebook Ads Campaign Level in Detail 11 lectures • 16min Overview of Campaign Objectives 01:09 Brand Awareness 00:58 Reach 01:14 Traffic 01:58 Engagement 02:44 App Installs 00:24 Video Views 01:29 Lead Generation 02:08 Conversions 01:03 Product Catalogue Sales 02:12 Store Visits 00:30 The e-Commerce Debate: Engagement or Conversion? 2 lectures • 7min Page Post Engagement versus Website Conversion 05:03 Update: Watch this if you're confused about the Facebook Pixel and Conversions 02:18 Ad Set Level in Detail 13 lectures • 51min Advert Set Name 04:14 Conversion (Visible in Conversion Campaigns only) 00:27 Audience Targeting Overview 02:31 Introduction to Custom Audiences and Lookalike Audiences 04:22 Location, Age, Gender and Language 08:27 Demographics, Interests, and Behaviours 09:50 Connections 02:00 Quick Tip: Save Time with Saved Audiences 02:10 Placements 06:06 Quick Tip: Avoid Wasting Money on these Placements 01:53 Budget and Schedule 04:54 Scheduling Start Times 01:36 Understanding the Audience Size Gauge 02:07 Watch Me Live: Favourite Ads for Shopify and Ecommerce 10 lectures • 54min Section Introduction 03:46 A Note About the Watch Me Lives in this Section 02:41 Watch Me Live: Creating a Page Post Engagement Ad 06:58 Watch Me Live: PPE 48 Hour Update 01:49 Watch Me Live: Creating a Page Likes Ad 07:18 Watch Me Live: Creating a Video Views Ad 07:58 Watch Me Live: Creating a Website Conversion Ad 09:39 Watch Me Live: Website Conversion 24 Hour Update 02:36 Watch Me Live: Setting up a Facebook Product Catalogue 02:18 Watch Me Live: Product Catalogue Sales 08:30 10 Basic Tips to Better Advertising 2 lectures • 11min 10 Basic, Easy Tips to Better Advertising on Facebook 10:28 List of Resources, Websites and Apps to Use 00:21 The Easy Target: Using Facebook Audience Insights Tool 4 lectures • 23min Audience Insights Basics 05:13 How I Would Use Custom Audiences and Pages with Audience Insights 03:23 Starting from Scratch: How to Use Audience Insights for Better Targeting 07:23 Advanced: Spying Competitors' Content to Inform Your Own 06:58 17 more sections Instructor Adam Reed E-Commerce Entrepreneur and Best Selling Instructor 4.1 Instructor Rating 10,690 Reviews 92,435 Students 14 Courses Best Selling Udemy Instructor for Ecommerce Shopify & Dropshipping A 24 year old graduate and entrepreneur with a wealth of experience in online business. Since the age of 15 Adam has been involved in many different online enterprises. Since 2016, Adam has focused on Ecommerce, specifically on Shopify, Dropshipping and Print on Demand business models. His achievements to date include: • Six-figure Shopify store valuations • Generated over one million dollars in revenue with Shopify Dropshipping • Generated over one million dollars in revenue with Shopify Print on Demand For 2019, Adam's aim is to re-record all of his Best Selling Udemy Courses to provide his students an up to date, step by step guide to online business. In addition, he'll be releasing some new courses, with some familiar faces as his co-instructors. Through starting and running online enterprises, Adam has developed a wide range of skills and expertise, in areas including: • e-Commerce • Dropshipping • Facebook Ads and Google AdWords • Social Media Marketing • Email Marketing • Supply Chain Management • Web and Mobile App Development • Outsourcing and developing Lifestyle Businesses • Graphic Design (Adobe Illustrator and Photoshop) • Social Media Growth Hacks and Automation Show more Show less Udemy Business Teach on Udemy Get the app About us Contact us Careers Blog Help and Support Affiliate Impressum Kontakt Terms Privacy policy Cookie settings Sitemap © 2021 Udemy, Inc. window.handleCSSToggleButtonClick = function (event) { var target = event.currentTarget; var cssToggleId = target && target.dataset && target.dataset.cssToggleId; var input = cssToggleId && document.getElementById(cssToggleId); if (input) { if (input.dataset.type === 'checkbox') { input.dataset.checked = input.dataset.checked ? 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  2. Create an Ads Manager Account Set Up Payments, Limits and Billing on an Ads Manager Account Navigate Your way Around Ads Manager Tools and Features Understand the Structure of a Facebook Ad Understand All Facebook Campaign Marketing Objectives Appreciate how Important Facebook is in Advertising Today Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With Save Time with Saved Audiences Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos Create Slideshows using Facebook's Slideshow Feature Create Page Post Engagement Ads Create Website Conversion Ads Create Page Likes Ads Create Video Views Ads Create Dynamic Product Catalogue Sales Ads Improve Your Ad Copy with a Few Simple Steps Improve Your Targeting with Some Easy Edits Understand the Facebook Pixel, What it is, What it does, Why it's Important Create a new Facebook Pixel Install a Facebook Pixel on to a Shopify Store Use a Facebook Pixel in a Facebook Ad Build Custom Audiences from Multiple Sources Upload Email Databases to create Custom Audiences Utilise your Website Traffic to make Custom Audiences Create Advanced Audiences of Your Best Customers Build Lookalike Audiences from Facebook Pages Build Lookalike Audiences from Custom Audiences Build Lookalike Audiences from Video Views Laser-Focus Custom and Lookalike Audiences using Constraining Work out Your Profit Margins Create Customised Reporting for Better Analysis Learn of the Best Set Up for E-Commerce Analyse Facebook Ad Performance based on CPP Use Breakdowns to Get Better, More Detailed Insights Advanced Reporting Techniques such as Editing Conversion Windows Use a Tool to Generate Awesome Infographics from Your Data Know how to Split Test Properly without Wasting Money Perform Your Own Split Tests Know some great Targeting and Creative Variables to Split Test Learning of 3 Easy Scaling Methods for Beginners Show more Show less Requirements Have access to the internet Have a personal Facebook Account (although if not, don't worry) No need for anything else! Description Summary: Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses. Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business. About Your Instructor: Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he's now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field... Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory. More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day , and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £ . A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits. Facebook Ads play a pivotal role in the rapid scaling of Adam's business, and played an equally important role in the launch phase, too. Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like. A Word from Adam: I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world . The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries. ...What's your Goal for 2017? The Topics and Areas Covered in this Course include: Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketing campaigns, from big brands to small business. Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential Setting up Facebook Pages Setting up and navigating a brand new Ads Manager Account Setting up Payments, Budgets and Limits Mistakes that a lot of new Facebook Advertisers make and how to avoid them The complete guide to the structure of a Facebook advertising campaign Comprehensive breakdown of the different marketing objectives used in Facebook Ads A discussion of the 'Website Conversion versus Page Post Engagement' debate Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert A Pro Tip on how to Avoid Wasting Money with useless Ad Placements A whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy. A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook ...And that's just the 'Beginners' Section! We then move on to the following more Advanced Topics: Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads A little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business! The Complete Masterclass to Creating Amazing Facebook Ads Examples of Awesome Facebook and Instagram Images and Why They Work A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures! Photoshop Size Guides for Advert Images A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns FREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad 10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising Industry My Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce' A Complete Explanation of the Facebook Pixel Creating and Installing a Facebook Pixel on to Shopify Checking the Pixel Works Using the Pixel in our Facebook Ads A Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own Campaigns A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram Further, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining Methods An Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce. A Step by Step Guide to Working our your Profit Margins for FB Advertising An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns How to Find Out Whether your Interest Targeting is Working Effectively How to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits Insider Tips for Cheap Clicks in the USA Insider Tips for Cheap Clicks Worldwide A List of Awesome Countries in Europe that are Cheap to Advertise to A List of some other Countries that are Cheap to Advertise to An Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests A Huge List of Split Test You Should Consider Running Yourself Three Major Scaling Methods I like to use in my Business My Personal Playbook for Running, Managing and Scaling my Facebook Ads ... But it doesn't end there! There's even more to come! After ALL of this Content, You'll be more than confident o launching your own Facebook Advertising Campaigns, especially if you're an E-Commerce Business Owner or Entrepreneur. As a MASSIVE Bonus Section, I'm going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course! Here's what's included in the Case Study Sections: An Insider look at my Ad Campaigns Watch as I Test and Scale Brand New Campaigns for Brand New Products that I sell Online Almost complete transparency - You see what works and what doesn't work for me. You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook Ads These will be uploaded on an on-going basis! And if that wasn't enough... You'll also receive exclusive discounted access to my Best Selling Udemy Courses: Build a Shopify Dropshipping Business from Scratch and Google Analytics for Shopify: The Complete Step by Step Guide . In addition, you'll also get access to list of useful resources you can use in your Facebook advertising campaigns. All of the above used together in unison are skills that can help you build a business for the comfort of your own home, on a lounger by the pool, or even on a beach somewhere hot and sunny! The ultimate set of skills for a Digital Nomad lifestyle! ...Are you ready to change your life? Who this course is for: Entrepreneurs Ecommerce Entrepreneurs Shopify Entrepreneurs and Partners Those Looking to Build an Online Income Digital Nomads Lifestyle Entrepreneurs Location Independent Entrepreneurs Location Independent Freelancers Business Owners Digital Marketers Digital Advertisers CPC Analysts Social Media Marketers Social Media Managers Facebook Page Owners Facebook Page Content Creators Instagram Influencers Instagram Marketers Instagram Content Creators Bloggers and Vloggers Show more Show less Featured review Devin Pringle 29 courses 5 reviews Rating: 4.5 out of 5 a year ago I'm actually a very experienced eCommerce expert and have been in the advertising space, running million dollar campaigns. It's always nice to see how other people like you do things maybe a little differently, and get a refresher on some of the things you just haven't had time to think about. Great experience overall. Show more Show less Course content 27 sections • 154 lectures • 10h 3m total length Expand all sections Introduction to the Course 5 lectures • 29min Introduction to Facebook Ads Preview 06:09 Crazy Stats about Facebook Ads that will BLOW Your Mind! Preview 09:29 Course Overview: How this Facebook Ads Course is Structured 08:10 About your Instructor Preview 03:09 A Quick Snapshot of What's Possible Preview 01:53 Further Information on Facebook Ads 4 lectures • 9min How Facebook Ads Work 01:58 Why Facebook Ads are Effective 04:05 Key Points to Take From This 00:51 Important Information Before You Proceed 01:52 Getting Ready to run Facebook Ads 4 lectures • 14min Section Overview 01:21 Setting up a Facebook Page 06:53 Setting up your Ads Manager Account, Payments, Limits and Billing 03:59 Avoid these 3 Facebook Advertising Mistakes at all Costs 02:12 Facebook Ads Structure: The 3 Building Blocks of a Facebook Advert 3 lectures • 14min Section Overview 01:23 The Campaign Tier 03:24 The Ad Set Tier and the Advert Tier 09:30 Test: The Structure of a Facebook Ad 3 questions The Facebook Ads Campaign Level in Detail 11 lectures • 16min Overview of Campaign Objectives 01:09 Brand Awareness 00:58 Reach 01:14 Traffic 01:58 Engagement 02:44 App Installs 00:24 Video Views 01:29 Lead Generation 02:08 Conversions 01:03 Product Catalogue Sales 02:12 Store Visits 00:30 The e-Commerce Debate: Engagement or Conversion? 2 lectures • 7min Page Post Engagement versus Website Conversion 05:03 Update: Watch this if you're confused about the Facebook Pixel and Conversions 02:18 Ad Set Level in Detail 13 lectures • 51min Advert Set Name 04:14 Conversion (Visible in Conversion Campaigns only) 00:27 Audience Targeting Overview 02:31 Introduction to Custom Audiences and Lookalike Audiences 04:22 Location, Age, Gender and Language 08:27 Demographics, Interests, and Behaviours 09:50 Connections 02:00 Quick Tip: Save Time with Saved Audiences 02:10 Placements 06:06 Quick Tip: Avoid Wasting Money on these Placements 01:53 Budget and Schedule 04:54 Scheduling Start Times 01:36 Understanding the Audience Size Gauge 02:07 Watch Me Live: Favourite Ads for Shopify and Ecommerce 10 lectures • 54min Section Introduction 03:46 A Note About the Watch Me Lives in this Section 02:41 Watch Me Live: Creating a Page Post Engagement Ad 06:58 Watch Me Live: PPE 48 Hour Update 01:49 Watch Me Live: Creating a Page Likes Ad 07:18 Watch Me Live: Creating a Video Views Ad 07:58 Watch Me Live: Creating a Website Conversion Ad 09:39 Watch Me Live: Website Conversion 24 Hour Update 02:36 Watch Me Live: Setting up a Facebook Product Catalogue 02:18 Watch Me Live: Product Catalogue Sales 08:30 10 Basic Tips to Better Advertising 2 lectures • 11min 10 Basic, Easy Tips to Better Advertising on Facebook 10:28 List of Resources, Websites and Apps to Use 00:21 The Easy Target: Using Facebook Audience Insights Tool 4 lectures • 23min Audience Insights Basics 05:13 How I Would Use Custom Audiences and Pages with Audience Insights 03:23 Starting from Scratch: How to Use Audience Insights for Better Targeting 07:23 Advanced: Spying Competitors' Content to Inform Your Own 06:58 17 more sections Instructor Adam Reed E-Commerce Entrepreneur and Best Selling Instructor 4.1 Instructor Rating 10,690 Reviews 92,435 Students 14 Courses Best Selling Udemy Instructor for Ecommerce Shopify & Dropshipping A 24 year old graduate and entrepreneur with a wealth of experience in online business. Since the age of 15 Adam has been involved in many different online enterprises. Since 2016, Adam has focused on Ecommerce, specifically on Shopify, Dropshipping and Print on Demand business models. His achievements to date include: • Six-figure Shopify store valuations • Generated over one million dollars in revenue with Shopify Dropshipping • Generated over one million dollars in revenue with Shopify Print on Demand For 2019, Adam's aim is to re-record all of his Best Selling Udemy Courses to provide his students an up to date, step by step guide to online business. In addition, he'll be releasing some new courses, with some familiar faces as his co-instructors. Through starting and running online enterprises, Adam has developed a wide range of skills and expertise, in areas including: • e-Commerce • Dropshipping • Facebook Ads and Google AdWords • Social Media Marketing • Email Marketing • Supply Chain Management • Web and Mobile App Development • Outsourcing and developing Lifestyle Businesses • Graphic Design (Adobe Illustrator and Photoshop) • Social Media Growth Hacks and Automation Show more Show less Udemy Business Teach on Udemy Get the app About us Contact us Careers Blog Help and Support Affiliate Impressum Kontakt Terms Privacy policy Cookie settings Sitemap © 2021 Udemy, Inc. window.handleCSSToggleButtonClick = function (event) { var target = event.currentTarget; var cssToggleId = target && target.dataset && target.dataset.cssToggleId; var input = cssToggleId && document.getElementById(cssToggleId); if (input) { if (input.dataset.type === 'checkbox') { input.dataset.checked = input.dataset.checked ? 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  3. Set Up Payments, Limits and Billing on an Ads Manager Account Navigate Your way Around Ads Manager Tools and Features Understand the Structure of a Facebook Ad Understand All Facebook Campaign Marketing Objectives Appreciate how Important Facebook is in Advertising Today Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With Save Time with Saved Audiences Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos Create Slideshows using Facebook's Slideshow Feature Create Page Post Engagement Ads Create Website Conversion Ads Create Page Likes Ads Create Video Views Ads Create Dynamic Product Catalogue Sales Ads Improve Your Ad Copy with a Few Simple Steps Improve Your Targeting with Some Easy Edits Understand the Facebook Pixel, What it is, What it does, Why it's Important Create a new Facebook Pixel Install a Facebook Pixel on to a Shopify Store Use a Facebook Pixel in a Facebook Ad Build Custom Audiences from Multiple Sources Upload Email Databases to create Custom Audiences Utilise your Website Traffic to make Custom Audiences Create Advanced Audiences of Your Best Customers Build Lookalike Audiences from Facebook Pages Build Lookalike Audiences from Custom Audiences Build Lookalike Audiences from Video Views Laser-Focus Custom and Lookalike Audiences using Constraining Work out Your Profit Margins Create Customised Reporting for Better Analysis Learn of the Best Set Up for E-Commerce Analyse Facebook Ad Performance based on CPP Use Breakdowns to Get Better, More Detailed Insights Advanced Reporting Techniques such as Editing Conversion Windows Use a Tool to Generate Awesome Infographics from Your Data Know how to Split Test Properly without Wasting Money Perform Your Own Split Tests Know some great Targeting and Creative Variables to Split Test Learning of 3 Easy Scaling Methods for Beginners Show more Show less Requirements Have access to the internet Have a personal Facebook Account (although if not, don't worry) No need for anything else! Description Summary: Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses. Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business. About Your Instructor: Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he's now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field... Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory. More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day , and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £ . A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits. Facebook Ads play a pivotal role in the rapid scaling of Adam's business, and played an equally important role in the launch phase, too. Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like. A Word from Adam: I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world . The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries. ...What's your Goal for 2017? The Topics and Areas Covered in this Course include: Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketing campaigns, from big brands to small business. Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential Setting up Facebook Pages Setting up and navigating a brand new Ads Manager Account Setting up Payments, Budgets and Limits Mistakes that a lot of new Facebook Advertisers make and how to avoid them The complete guide to the structure of a Facebook advertising campaign Comprehensive breakdown of the different marketing objectives used in Facebook Ads A discussion of the 'Website Conversion versus Page Post Engagement' debate Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert A Pro Tip on how to Avoid Wasting Money with useless Ad Placements A whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy. A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook ...And that's just the 'Beginners' Section! We then move on to the following more Advanced Topics: Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads A little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business! The Complete Masterclass to Creating Amazing Facebook Ads Examples of Awesome Facebook and Instagram Images and Why They Work A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures! Photoshop Size Guides for Advert Images A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns FREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad 10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising Industry My Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce' A Complete Explanation of the Facebook Pixel Creating and Installing a Facebook Pixel on to Shopify Checking the Pixel Works Using the Pixel in our Facebook Ads A Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own Campaigns A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram Further, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining Methods An Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce. A Step by Step Guide to Working our your Profit Margins for FB Advertising An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns How to Find Out Whether your Interest Targeting is Working Effectively How to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits Insider Tips for Cheap Clicks in the USA Insider Tips for Cheap Clicks Worldwide A List of Awesome Countries in Europe that are Cheap to Advertise to A List of some other Countries that are Cheap to Advertise to An Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests A Huge List of Split Test You Should Consider Running Yourself Three Major Scaling Methods I like to use in my Business My Personal Playbook for Running, Managing and Scaling my Facebook Ads ... But it doesn't end there! There's even more to come! After ALL of this Content, You'll be more than confident o launching your own Facebook Advertising Campaigns, especially if you're an E-Commerce Business Owner or Entrepreneur. As a MASSIVE Bonus Section, I'm going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course! Here's what's included in the Case Study Sections: An Insider look at my Ad Campaigns Watch as I Test and Scale Brand New Campaigns for Brand New Products that I sell Online Almost complete transparency - You see what works and what doesn't work for me. You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook Ads These will be uploaded on an on-going basis! And if that wasn't enough... You'll also receive exclusive discounted access to my Best Selling Udemy Courses: Build a Shopify Dropshipping Business from Scratch and Google Analytics for Shopify: The Complete Step by Step Guide . In addition, you'll also get access to list of useful resources you can use in your Facebook advertising campaigns. All of the above used together in unison are skills that can help you build a business for the comfort of your own home, on a lounger by the pool, or even on a beach somewhere hot and sunny! The ultimate set of skills for a Digital Nomad lifestyle! ...Are you ready to change your life? Who this course is for: Entrepreneurs Ecommerce Entrepreneurs Shopify Entrepreneurs and Partners Those Looking to Build an Online Income Digital Nomads Lifestyle Entrepreneurs Location Independent Entrepreneurs Location Independent Freelancers Business Owners Digital Marketers Digital Advertisers CPC Analysts Social Media Marketers Social Media Managers Facebook Page Owners Facebook Page Content Creators Instagram Influencers Instagram Marketers Instagram Content Creators Bloggers and Vloggers Show more Show less Featured review Devin Pringle 29 courses 5 reviews Rating: 4.5 out of 5 a year ago I'm actually a very experienced eCommerce expert and have been in the advertising space, running million dollar campaigns. It's always nice to see how other people like you do things maybe a little differently, and get a refresher on some of the things you just haven't had time to think about. Great experience overall. Show more Show less Course content 27 sections • 154 lectures • 10h 3m total length Expand all sections Introduction to the Course 5 lectures • 29min Introduction to Facebook Ads Preview 06:09 Crazy Stats about Facebook Ads that will BLOW Your Mind! Preview 09:29 Course Overview: How this Facebook Ads Course is Structured 08:10 About your Instructor Preview 03:09 A Quick Snapshot of What's Possible Preview 01:53 Further Information on Facebook Ads 4 lectures • 9min How Facebook Ads Work 01:58 Why Facebook Ads are Effective 04:05 Key Points to Take From This 00:51 Important Information Before You Proceed 01:52 Getting Ready to run Facebook Ads 4 lectures • 14min Section Overview 01:21 Setting up a Facebook Page 06:53 Setting up your Ads Manager Account, Payments, Limits and Billing 03:59 Avoid these 3 Facebook Advertising Mistakes at all Costs 02:12 Facebook Ads Structure: The 3 Building Blocks of a Facebook Advert 3 lectures • 14min Section Overview 01:23 The Campaign Tier 03:24 The Ad Set Tier and the Advert Tier 09:30 Test: The Structure of a Facebook Ad 3 questions The Facebook Ads Campaign Level in Detail 11 lectures • 16min Overview of Campaign Objectives 01:09 Brand Awareness 00:58 Reach 01:14 Traffic 01:58 Engagement 02:44 App Installs 00:24 Video Views 01:29 Lead Generation 02:08 Conversions 01:03 Product Catalogue Sales 02:12 Store Visits 00:30 The e-Commerce Debate: Engagement or Conversion? 2 lectures • 7min Page Post Engagement versus Website Conversion 05:03 Update: Watch this if you're confused about the Facebook Pixel and Conversions 02:18 Ad Set Level in Detail 13 lectures • 51min Advert Set Name 04:14 Conversion (Visible in Conversion Campaigns only) 00:27 Audience Targeting Overview 02:31 Introduction to Custom Audiences and Lookalike Audiences 04:22 Location, Age, Gender and Language 08:27 Demographics, Interests, and Behaviours 09:50 Connections 02:00 Quick Tip: Save Time with Saved Audiences 02:10 Placements 06:06 Quick Tip: Avoid Wasting Money on these Placements 01:53 Budget and Schedule 04:54 Scheduling Start Times 01:36 Understanding the Audience Size Gauge 02:07 Watch Me Live: Favourite Ads for Shopify and Ecommerce 10 lectures • 54min Section Introduction 03:46 A Note About the Watch Me Lives in this Section 02:41 Watch Me Live: Creating a Page Post Engagement Ad 06:58 Watch Me Live: PPE 48 Hour Update 01:49 Watch Me Live: Creating a Page Likes Ad 07:18 Watch Me Live: Creating a Video Views Ad 07:58 Watch Me Live: Creating a Website Conversion Ad 09:39 Watch Me Live: Website Conversion 24 Hour Update 02:36 Watch Me Live: Setting up a Facebook Product Catalogue 02:18 Watch Me Live: Product Catalogue Sales 08:30 10 Basic Tips to Better Advertising 2 lectures • 11min 10 Basic, Easy Tips to Better Advertising on Facebook 10:28 List of Resources, Websites and Apps to Use 00:21 The Easy Target: Using Facebook Audience Insights Tool 4 lectures • 23min Audience Insights Basics 05:13 How I Would Use Custom Audiences and Pages with Audience Insights 03:23 Starting from Scratch: How to Use Audience Insights for Better Targeting 07:23 Advanced: Spying Competitors' Content to Inform Your Own 06:58 17 more sections Instructor Adam Reed E-Commerce Entrepreneur and Best Selling Instructor 4.1 Instructor Rating 10,690 Reviews 92,435 Students 14 Courses Best Selling Udemy Instructor for Ecommerce Shopify & Dropshipping A 24 year old graduate and entrepreneur with a wealth of experience in online business. Since the age of 15 Adam has been involved in many different online enterprises. Since 2016, Adam has focused on Ecommerce, specifically on Shopify, Dropshipping and Print on Demand business models. His achievements to date include: • Six-figure Shopify store valuations • Generated over one million dollars in revenue with Shopify Dropshipping • Generated over one million dollars in revenue with Shopify Print on Demand For 2019, Adam's aim is to re-record all of his Best Selling Udemy Courses to provide his students an up to date, step by step guide to online business. In addition, he'll be releasing some new courses, with some familiar faces as his co-instructors. Through starting and running online enterprises, Adam has developed a wide range of skills and expertise, in areas including: • e-Commerce • Dropshipping • Facebook Ads and Google AdWords • Social Media Marketing • Email Marketing • Supply Chain Management • Web and Mobile App Development • Outsourcing and developing Lifestyle Businesses • Graphic Design (Adobe Illustrator and Photoshop) • Social Media Growth Hacks and Automation Show more Show less Udemy Business Teach on Udemy Get the app About us Contact us Careers Blog Help and Support Affiliate Impressum Kontakt Terms Privacy policy Cookie settings Sitemap © 2021 Udemy, Inc. window.handleCSSToggleButtonClick = function (event) { var target = event.currentTarget; var cssToggleId = target && target.dataset && target.dataset.cssToggleId; var input = cssToggleId && document.getElementById(cssToggleId); if (input) { if (input.dataset.type === 'checkbox') { input.dataset.checked = input.dataset.checked ? 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  4. Navigate Your way Around Ads Manager Tools and Features Understand the Structure of a Facebook Ad Understand All Facebook Campaign Marketing Objectives Appreciate how Important Facebook is in Advertising Today Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With Save Time with Saved Audiences Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos Create Slideshows using Facebook's Slideshow Feature Create Page Post Engagement Ads Create Website Conversion Ads Create Page Likes Ads Create Video Views Ads Create Dynamic Product Catalogue Sales Ads Improve Your Ad Copy with a Few Simple Steps Improve Your Targeting with Some Easy Edits Understand the Facebook Pixel, What it is, What it does, Why it's Important Create a new Facebook Pixel Install a Facebook Pixel on to a Shopify Store Use a Facebook Pixel in a Facebook Ad Build Custom Audiences from Multiple Sources Upload Email Databases to create Custom Audiences Utilise your Website Traffic to make Custom Audiences Create Advanced Audiences of Your Best Customers Build Lookalike Audiences from Facebook Pages Build Lookalike Audiences from Custom Audiences Build Lookalike Audiences from Video Views Laser-Focus Custom and Lookalike Audiences using Constraining Work out Your Profit Margins Create Customised Reporting for Better Analysis Learn of the Best Set Up for E-Commerce Analyse Facebook Ad Performance based on CPP Use Breakdowns to Get Better, More Detailed Insights Advanced Reporting Techniques such as Editing Conversion Windows Use a Tool to Generate Awesome Infographics from Your Data Know how to Split Test Properly without Wasting Money Perform Your Own Split Tests Know some great Targeting and Creative Variables to Split Test Learning of 3 Easy Scaling Methods for Beginners Show more Show less Requirements Have access to the internet Have a personal Facebook Account (although if not, don't worry) No need for anything else! Description Summary: Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses. Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business. About Your Instructor: Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he's now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field... Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory. More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day , and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £ . A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits. Facebook Ads play a pivotal role in the rapid scaling of Adam's business, and played an equally important role in the launch phase, too. Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like. A Word from Adam: I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world . The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries. ...What's your Goal for 2017? The Topics and Areas Covered in this Course include: Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketing campaigns, from big brands to small business. Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential Setting up Facebook Pages Setting up and navigating a brand new Ads Manager Account Setting up Payments, Budgets and Limits Mistakes that a lot of new Facebook Advertisers make and how to avoid them The complete guide to the structure of a Facebook advertising campaign Comprehensive breakdown of the different marketing objectives used in Facebook Ads A discussion of the 'Website Conversion versus Page Post Engagement' debate Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert A Pro Tip on how to Avoid Wasting Money with useless Ad Placements A whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy. A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook ...And that's just the 'Beginners' Section! We then move on to the following more Advanced Topics: Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads A little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business! The Complete Masterclass to Creating Amazing Facebook Ads Examples of Awesome Facebook and Instagram Images and Why They Work A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures! Photoshop Size Guides for Advert Images A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns FREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad 10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising Industry My Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce' A Complete Explanation of the Facebook Pixel Creating and Installing a Facebook Pixel on to Shopify Checking the Pixel Works Using the Pixel in our Facebook Ads A Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own Campaigns A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram Further, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining Methods An Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce. A Step by Step Guide to Working our your Profit Margins for FB Advertising An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns How to Find Out Whether your Interest Targeting is Working Effectively How to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits Insider Tips for Cheap Clicks in the USA Insider Tips for Cheap Clicks Worldwide A List of Awesome Countries in Europe that are Cheap to Advertise to A List of some other Countries that are Cheap to Advertise to An Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests A Huge List of Split Test You Should Consider Running Yourself Three Major Scaling Methods I like to use in my Business My Personal Playbook for Running, Managing and Scaling my Facebook Ads ... But it doesn't end there! There's even more to come! After ALL of this Content, You'll be more than confident o launching your own Facebook Advertising Campaigns, especially if you're an E-Commerce Business Owner or Entrepreneur. As a MASSIVE Bonus Section, I'm going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course! Here's what's included in the Case Study Sections: An Insider look at my Ad Campaigns Watch as I Test and Scale Brand New Campaigns for Brand New Products that I sell Online Almost complete transparency - You see what works and what doesn't work for me. You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook Ads These will be uploaded on an on-going basis! And if that wasn't enough... You'll also receive exclusive discounted access to my Best Selling Udemy Courses: Build a Shopify Dropshipping Business from Scratch and Google Analytics for Shopify: The Complete Step by Step Guide . In addition, you'll also get access to list of useful resources you can use in your Facebook advertising campaigns. All of the above used together in unison are skills that can help you build a business for the comfort of your own home, on a lounger by the pool, or even on a beach somewhere hot and sunny! The ultimate set of skills for a Digital Nomad lifestyle! ...Are you ready to change your life? Who this course is for: Entrepreneurs Ecommerce Entrepreneurs Shopify Entrepreneurs and Partners Those Looking to Build an Online Income Digital Nomads Lifestyle Entrepreneurs Location Independent Entrepreneurs Location Independent Freelancers Business Owners Digital Marketers Digital Advertisers CPC Analysts Social Media Marketers Social Media Managers Facebook Page Owners Facebook Page Content Creators Instagram Influencers Instagram Marketers Instagram Content Creators Bloggers and Vloggers Show more Show less Featured review Devin Pringle 29 courses 5 reviews Rating: 4.5 out of 5 a year ago I'm actually a very experienced eCommerce expert and have been in the advertising space, running million dollar campaigns. It's always nice to see how other people like you do things maybe a little differently, and get a refresher on some of the things you just haven't had time to think about. Great experience overall. Show more Show less Course content 27 sections • 154 lectures • 10h 3m total length Expand all sections Introduction to the Course 5 lectures • 29min Introduction to Facebook Ads Preview 06:09 Crazy Stats about Facebook Ads that will BLOW Your Mind! Preview 09:29 Course Overview: How this Facebook Ads Course is Structured 08:10 About your Instructor Preview 03:09 A Quick Snapshot of What's Possible Preview 01:53 Further Information on Facebook Ads 4 lectures • 9min How Facebook Ads Work 01:58 Why Facebook Ads are Effective 04:05 Key Points to Take From This 00:51 Important Information Before You Proceed 01:52 Getting Ready to run Facebook Ads 4 lectures • 14min Section Overview 01:21 Setting up a Facebook Page 06:53 Setting up your Ads Manager Account, Payments, Limits and Billing 03:59 Avoid these 3 Facebook Advertising Mistakes at all Costs 02:12 Facebook Ads Structure: The 3 Building Blocks of a Facebook Advert 3 lectures • 14min Section Overview 01:23 The Campaign Tier 03:24 The Ad Set Tier and the Advert Tier 09:30 Test: The Structure of a Facebook Ad 3 questions The Facebook Ads Campaign Level in Detail 11 lectures • 16min Overview of Campaign Objectives 01:09 Brand Awareness 00:58 Reach 01:14 Traffic 01:58 Engagement 02:44 App Installs 00:24 Video Views 01:29 Lead Generation 02:08 Conversions 01:03 Product Catalogue Sales 02:12 Store Visits 00:30 The e-Commerce Debate: Engagement or Conversion? 2 lectures • 7min Page Post Engagement versus Website Conversion 05:03 Update: Watch this if you're confused about the Facebook Pixel and Conversions 02:18 Ad Set Level in Detail 13 lectures • 51min Advert Set Name 04:14 Conversion (Visible in Conversion Campaigns only) 00:27 Audience Targeting Overview 02:31 Introduction to Custom Audiences and Lookalike Audiences 04:22 Location, Age, Gender and Language 08:27 Demographics, Interests, and Behaviours 09:50 Connections 02:00 Quick Tip: Save Time with Saved Audiences 02:10 Placements 06:06 Quick Tip: Avoid Wasting Money on these Placements 01:53 Budget and Schedule 04:54 Scheduling Start Times 01:36 Understanding the Audience Size Gauge 02:07 Watch Me Live: Favourite Ads for Shopify and Ecommerce 10 lectures • 54min Section Introduction 03:46 A Note About the Watch Me Lives in this Section 02:41 Watch Me Live: Creating a Page Post Engagement Ad 06:58 Watch Me Live: PPE 48 Hour Update 01:49 Watch Me Live: Creating a Page Likes Ad 07:18 Watch Me Live: Creating a Video Views Ad 07:58 Watch Me Live: Creating a Website Conversion Ad 09:39 Watch Me Live: Website Conversion 24 Hour Update 02:36 Watch Me Live: Setting up a Facebook Product Catalogue 02:18 Watch Me Live: Product Catalogue Sales 08:30 10 Basic Tips to Better Advertising 2 lectures • 11min 10 Basic, Easy Tips to Better Advertising on Facebook 10:28 List of Resources, Websites and Apps to Use 00:21 The Easy Target: Using Facebook Audience Insights Tool 4 lectures • 23min Audience Insights Basics 05:13 How I Would Use Custom Audiences and Pages with Audience Insights 03:23 Starting from Scratch: How to Use Audience Insights for Be