FMCG / CPG Brand Management academy: Marketing fundamentals

  • Course provided by Udemy
  • Study type: Online
  • Starts: Anytime
  • Price: See latest price on Udemy

Course Description

This course covers some basic foundation of brand management specially tailored for FMCG / CPG marketers.

The course is structured in several sections covering the following topics:

· What is a brand profile and how you define it for your brand

· What are brand architecture, range architecture, communication architecture

· How to write a marketing concept and what are the differences between NPD concepts, communication concepts or activation concepts

· How to define crucial issues and opportunities that are affecting your brand

· How to develop and judge communication

· What are the typical type of promotions, how to write a promotion concept and how to link the type of promotion to the marketing objectives you want to achieve

We use powerpoint slides that are provided to help following the videos.

Expected Outcomes

  1. What is the brand profile and how to define it for your brand
  2. How to identify crucial Issues and opportunities for your brand
  3. What is a marketing concept: innovation, communication and activation concepts
  4. How to plan for advertising
  5. The phases of communication development
  6. How to judge communication in an effective and professional way
  7. What are range architecture and range extensions and how to plan for them