Google Ads: Optimize your campaigns + Design Landing Pages

  • Course provided by Udemy
  • Study type: Online
  • Starts: Anytime
  • Price: See latest price on Udemy
Udemy

Course Description

This class is packed with the most problematic subjects about Google Ads:

  • Avoid traps and bad settings on Google Ads

  • Optimize your KPIs and improve your ROI

  • Design Landing Pages for your PPC campaigns especially

Are you looking to launch campaigns on Google Ads but you are scared to make the wrong choices? Did you have a bad experience on Google Ads but don’t know what went wrong? Are you a marketing professional looking to improve your skills? This class is for you.

As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that even junior marketers have already done these mistakes. The thing is, Google Ads recommends some settings that are a really REALLY bad idea if you want to keep a tight control over your campaigns. Unfortunately, when you don’t know that they exist, it would only be through luck that you would avoid those pitfalls.

After having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.

What you WON'T learn in this class

  • Step by step videos on how to create an account or a campaign on Google Ads online platform

  • How to create a campaign from A to Z

  • How to create ad copy and ad extensions

  • How to set up the conversion tracking

  • How to use bidding strategies

What you WILL learn in this class

  • The settings you should know about when creating a campaign or when managing one

  • The most common mistakes made on Google Ads and how to correct them

  • Improving your KPIs (Quality score, CTR, CPC, impressions, conversion rate and CPA)

  • Landing page design best practices

  • Landing page's audit + examples

  • Step by step on how to create a landing page with Elementor for Wordpress

  • + a PDF of all the solutions to improve your KPIs

  • + a complete list of generic keywords to add on your own campaigns

What you will need

  • Unless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone's

  • Basic knowledge of Google Ads (it's an advertising platform where businesses bid on keywords to make their ads appear. There you go)

  • You don't need a Google Ads account

Expected Outcomes

  1. How to choose the good campaign settings upon creating it
  2. How to improve your KPIs on Google Ads (Quality score, CTR, CPC, impressions, conversion rate, CPA)
  3. How to audit your own Google Ads account in order to optimize it
  4. How to optimize your budget towards useful spending