Understand hotel room pricing and successful pricing strategies
Pricing hotel rooms can be difficult but getting price right is fundamental for good hotel revenue management. On this course you will learn how to set prices, conduct value assessments and learn how to create a realistic hotel room pricing strategy.
You will consider how the basic concepts underlying hotel room pricing can be applied to pricing across other revenue streams. You will also learn about long-term pricing and tactical pricing.
What topics will you cover?
- Learn about how to set prices, and use price fences to distinguish one rate from another
- Conduct a value assessment for your property and establish a realistic price positioning strategy for your hotel
- Learn about the key elements of a successful long-term pricing strategy, and when to leverage tactical pricing for a short-term, immediate revenue impact
When would you like to start?
Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.
Available nowJoin – £315
Who is the course for?
This course is for mid managers, hotel managers, and front office managers, operating in 50+ rooms hotels who have had limited exposure to the practice of hotel revenue management.
Who developed the course?
Glion Institute of Higher Education
Glion Institute of Higher Education is ranked number five in the world’s top institutions for hospitality management, and number one for employer reputation. It has campuses in Switzerland and London.