Course provided by Future Learn

Study type: Online

Starts: Anytime

Price: £62

Overview

Run audio content marketing campaigns that align with your marketing goals

This course will help you get to grips with the audio marketing planning skills and tools you need, to create and run marketing campaigns on radio or podcasts. You will also learn about other emerging areas of audio marketing such as smart speakers and sonic branding. Hear from real-life marketers at brands such as Mastercard and Spotify.

Explore and experiment with podcast and radio marketing

With options for podcast advertising on the rise and radio advertising as lucrative as ever, understanding how to create effective marketing content for podcast and radio is an extremely useful skill for marketers today.

This course will help you to identify what types of audio marketing are right for your organisation and to evaluate the variety of audio marketing formats available to you, including radio ads, podcasts, branded audio content and more.

Discover audio marketing planning tools

You’ll be given tips and support for finding where to experiment with your audio content creation as well as what tools to use to create your audio content.

You’ll also learn how to consider the behaviour of your users to create audio marketing goals.

Learn how to create a radio marketing campaign plan

By the end of the course, you’ll be able to formulate a full audio content marketing plan which aligns with the wider strategic marketing goals of your organisation.

What topics will you cover?

  • What is audio marketing?
  • Why use audio marketing?
  • Types of audio marketing (podcasting, radio, sonic identities, smart speakers)
  • Understanding what customers want and consume
  • Making a plan for your audio content
  • Smart speakers
  • Sonic branding and how to use it

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

    Join – £62

Who is the course for?

This course is designed for anyone working in marketing who’d like to explore what’s possible in audio marketing areas like radio and podcasting.

It will also be useful for those who have switched careers to work in marketing for the first time, as well as those already working in marketing who have not covered areas such as audio in-depth before.

Who developed the course?

Advertising Week

AWLearn is the education arm of Advertising Week. Advertising Week is a global thought leadership organization. The AWLearn philosophy is that all our courses and learning follow the same philosophy: Educate, Entertain, Enable. This means our courses offer the educational oversight on a particular topic; we use real-life entertaining case studies featuring professionals who already do these jobs; and show you the tactics that will enable you to get ahead in your career.