Marketing Campaign Strategy from A to Z

  • Course provided by Udemy
  • Study type: Online
  • Starts: Anytime
  • Price: See latest price on Udemy

Course Description

Brought to you by real world marketers from Udemy's marketing team!


What is a “marketing campaign”? And—just as important—how do you design a good one? We created this course to answer these crucial questions and more. Marketing Campaign Strategy from A to Z walks is an introductory level course that walks you through how to create a marketing campaign and plan from start to finish.

Marketing is a key part of any business. Whether you are just getting started in marketing, have been managing an email channel, or you're an entrepreneur, Marketing Campaign Strategy from A to Z helps ensure that your campaigns are customer centric

In this course, you will:

  • Learn the steps involved in planning and executing a marketing campaign

  • How to leverage the marketing funnel to identify your marketing campaign goals

  • Develop a campaign strategy statement that's grounded in understanding your customer.

  • Use the Marketing Mix to highlight the right benefits for your audience

  • Introduction to digital marketing channels like email and paid ads that can be leveraged in your campaign

  • Develop basic A/B testing plans and learn other common marketing analytics terms.

  • Plan a launch a winning Marketing Campaign Strategy and Plan

  • Understand the components of a Creative Brief to effectively work with designers and copywriters!

  • And more!

This course has exercises, answers to frequently asked questions, quizzes to test your knowledge, a wealth of resources and real-world examples that we've faced when running marketing campaigns. Moreover, each lecture is quick, to-the-point and designed to fit in your busy schedule. Anyone can benefit from marketing skills—all it takes is five minutes a day!

Why this course?

In this course we walk you through the steps we take when creating a marketing campaigns. Our course is designed to complement channel-specific marketing courses on Udemy. You’ll find that once you’ve learned the “why” and "how", you can apply it to boost the performance of any marketing campaign across any channel.

In this fast-paced age of digital marketing, many marketing campaigns get lost in the numerous new marketing channels now available while producing lackluster results. (Email! Ads! Social Media! Where to start?) By gaining a strong understanding of your marketing strategy (product, target audience and strategic messaging), your marketing campaigns will be customer centric and focus on solving the customer problem. Upon completing this course, you’ll learn how to build a north star for your campaign so that every decision you make brings you closer to your campaign objective!

Finally, you get to learn from us (Cynthia & Jasmine)! Between us, we have over ten years of marketing experience from working at companies like Udemy, Google and ebay. Moreover, we're always here to help and we believe an online course should offer more opportunities for questions and not fewer. We also bring solid classroom teaching experience to the table so we know to break down complex topics into easily digestible chunks and to make learning as fun and painless as possible!

So let’s do this! Enroll today and start marketing! We're excited to meet you.

Expected Outcomes

  1. How to plan a digital marketing campaign from start to finish.
  2. Use multiple marketing channels to reach a marketing campaign goals.
  3. Create campaign messages that are tailored to your target audience.
  4. Understand how to measure a campaign
  5. Launch your marketing campaign with customer centric messaging