Discover how to conduct research into the travel and tourism industries.
On this course you’ll explore travel and tourism research methods and techniques.
You’ll learn the difference between quantitative and qualitative research methods, and explore data analysis and collection. You’ll examine the current trends of tourism research, and ultimately write your own thesis or consultancy project.
Overall you’ll come to understand the basic methods of academic research in relation to hospitality, whether you’re a new learner or someone with professional experience of the travel and tourism sectors who wants to analyse their industry further.
What topics will you cover?
- Week 1: How to Start Good Research
- Week 2: Qualitative versus Quantitative Approach
- Week 3: Research Design I
- Week 4: Research Design II
- Week 5: Emerging Issues in Tourism and Hospitality Research
- Week 6: Research Ethics
When would you like to start?
Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.
Who is the course for?
This course is designed for anyone interested in understanding the fundamentals of research into the tourism industry — the different kinds of approaches, how to collect data, and how to get published.
You don’t need any specific professional or academic background to take this course. But as it’s centered around tourism and hospitality, a basic understanding of tourism studies is an advantage.
The course is also useful for anyone with experience of working in travel or tourism, looking to study the sectors analytically, or anyone with general business experience wanting to improve their problem-solving skills.
Who developed the course?
The college of Tourism and Service Management occupies its own building with a hotel nearby. It has about 500 undergraduate and 185 postgraduate students with 38 academic staff and 38 support staff.