This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.
Course learning outcomes
After studying this course, you should be able to:
- define retailing
- understand what marketing means to business executives and academics
- understand the ways that retailers use marketing tools and techniques to interact with their customers.