Understand how social media is used in healthcare to improve communication.
Social media has emerged as a new channel for both seeking information, and for creating and exchanging user-generated content among peers.
But as the amount of information being uploaded to social networks such as Facebook, Whatsapp or YouTube continues to grow, it is becoming increasingly difficult to discern reliable health information from misleading content.
This course for anyone who is looking into the opportunities and challenges of using social media in healthcare, including as a mass communication tool during infectious disease epidemics.
What topics will you cover?
- Introduction to social media and networking
- Social media generated big data
- Gamification and social media for health behavior change
- Social media and health communication crisis
- Use of social media by hospitals and health authorities
- What can patients do for themselves via social media?
When would you like to start?
Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.
Who is the course for?
This course provides practical guidance to healthcare providers, patients and researchers. It is suitable for anyone who is interested in public health, and using information technology for improving health quality and patients’ safety.
Who developed the course?
Taipei Medical University
Taipei Medical University (TMU) has been a leader in Taiwan’s healthcare system for over half a century due to its research, teaching excellence, internationalization and outstanding medical service.