Course provided by Open Learning

Study type: Online

Starts: Anytime

Price: Free

Overview

This free course, Stakeholders in marketing and finance, comprises two sections introducing the idea of customers and stakeholders for financial information. It also contains two activities in which learners are asked to relate the ideas discussed to their own work practice.

Course learning outcomes

After studying this course, you should be able to:

  • understand and identify customers, consumers and clients and their needs and expectations
  • apply these ideas to a work context and recognise customers, consumers and clients and their needs and expectations
  • understand and identify financial stakeholders of an organisation and their information needs
  • apply these ideas to a work context and recognise the organisation’s financial stakeholders and their information needs.