The Complete Marketing Course for Translators

  • Course provided by Udemy
  • Study type: Online
  • Starts: Anytime
  • Price: See latest price on Udemy
Udemy

Course Description

Do you feel you spend all of your time on translation work, with no time to market your business?

Do you experience periods of feast – with too much work – and famine – with no work?

Do you just work on whatever jobs that land in your inbox, without a strategy to get the clients and projects you really want to work with?

If so, you’re not alone! In fact I was in that situation when I first started out too. Until I realized that in order to create a steady income from my freelance business, I needed to do one simple thing: Market the business on a regular schedule, with a solid plan to back it up. This is why I created the complete marketing system for you. This is not a quick fix solution to solve a temporary problem, it is a complete system for your freelance translation business. This course will give you everything you need to set goals, find clients, market on a consistent schedule and find more peace in your business.

What is it?

A step-by-step course to create a marketing strategy for busy freelance translators. The strategy is adjusted to your career situation. Two different tracks: beginner, experienced. Different general target markets: agencies, direct clients, and your personalized marketing plan.

Results

After completing the course you’ll have a strategy for your translation business and know how to market your translation services to your ideal clients, based on your market position. You’ll know what to focus on right now in your business, how to deal with feast and famine cycles, how to manage your time, and ultimately how to create a thriving business that makes you love working, with projects and clients that you enjoy, while balancing business with the rest of your life. The course is approved by the American Translators Association for five continuing education points.

Content

  • 10 practical steps to define and market your translation services according to your position in the translation market and achieve long term, sustainable success

  • Tools to change your mindset, empower you and simplify the marketing process

  • Step-by-step instructions and practical exercises

  • Accountability (peer support, weekly check-ins)

  • 5 ATA CE Points

  • Certificate of completion

Modules

  1. A solid business foundation for future success - know where your business is today, your finances, clients, in order to create a starting point for growth

  2. Creating a vision and goals using the S.M.A.R.T. system for your business - based on your foundation, you can create goals for how to grow your business

  3. Choosing your marketing tools - choosing the marketing tactics and tools that work best for your situation and personality

  4. Strategies for finding and contacting your ideal clients - find out exactly how to find your clients and how to contact them

  5. Pricing strategies - based on your costs, create a minimum fee and a desired fee for your services, plus learn negotiation and sales tips

  6. Keeping your clients happy for long term success - essentials of good customer service and how to delight your ideal clients

  7. Conquering feast and famine cycles - how to create habits and strategies to market consistently, what to do when you have too much work, and what to do when you don't have any work

  8. Productivity and work-life balance - strategies for being the most productive and create time for work and time for play

Format

  • 10 checklists

  • 10 worksheets

  • 10 audio sessions

  • 10 pdf-versions of presentation

  • Personal QA session after lesson 10

Expected Outcomes

  1. A step-by-step course to create a marketing strategy for busy freelance translators. The strategy is adjusted to your career situation. Two different tracks: beginner, experienced. Different general target markets: agencies, direct clients, and your personalized marketing plan.
  2. How to create a marketing plan to find and work with ideal clients based on their career situation