User Experience (UX) Design For Engagement

  • Course provided by Udemy
  • Study type: Online
  • Starts: Anytime
  • Price: See latest price on Udemy
Udemy

Course Description

In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.

This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.

About This Course:

You will learn about:

  1. The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs

  2. A special part of the brain that is sensitive to faces and how to use faces to grab attention

  3. How having a number in one place can affect how people respond later on

  4. How to use human factor loads to make a product more engaging

  5. Choice architecture

  6. Social validation

  7. How people process stories

  8. The impact of self-stories on behavior

  9. Which instincts grab attention

  10. What makes a product habit forming

  11. When to use rewards and when not to

  12. Why gamification often doesn't work

  13. How to stimulate the desire for mastery

  14. How to apply engagement principles to a re-design or to a new product

and more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.

There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning.

Get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action.

Over 50,000 people have taken our online video courses.

Who this course is for:

  • User Experience Professionals, Product Managers, Product Designers, Web Designers

Course content

6 sections • 18 lectures • 1h 14m total length
  • Exercise: Visual Pre-attention
    00:02
  • Exercise: Fusiform Facial Area
    00:02
  • Exercise: Curves
    00:02
  • Quiz 1
    6 questions

Instructor

  • 4.3 Instructor Rating
  • 4,124 Reviews
  • 59,482 Students
  • 31 Courses

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.

Expected Outcomes

  1. Learn the psychology that applies to behavior when people use websites, apps or other technology products Learn how to create a more engaging design using these psychology principles Learn what really motivates people to take action Requirements You should have familiarity with websites, apps, and/or technology products. Description In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take. This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk. About This Course: You will learn about: The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs A special part of the brain that is sensitive to faces and how to use faces to grab attention How having a number in one place can affect how people respond later on How to use human factor loads to make a product more engaging Choice architecture Social validation How people process stories The impact of self-stories on behavior Which instincts grab attention What makes a product habit forming When to use rewards and when not to Why gamification often doesn't work How to stimulate the desire for mastery How to apply engagement principles to a re-design or to a new product and more! You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning. Get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action. Over 50,000 people have taken our online video courses. Who this course is for: User Experience Professionals, Product Managers, Product Designers, Web Designers Show more Show less Course content 6 sections • 18 lectures • 1h 14m total length Expand all sections Vision And Attention 4 lectures • 15min Introduction To The Course, And Grabbing Visual Attention Preview 14:35 Exercise: Visual Pre-attention 00:02 Exercise: Fusiform Facial Area 00:02 Exercise: Curves 00:02 Quiz 1 6 questions Anchoring, Decision-Making, And Human Factor Loads 3 lectures • 14min Anchoring, Decision-Making, And Human Factor Loads 14:21 Exercise: Anchoring 00:02 Exercise: Human Factor Loads 00:02 Quiz 2 7 questions Motivation Part 1: Choice Architecture And Social Factors 1 lecture • 9min Motivation Part 1: Choice Architecture And Some Social Factors 08:59 Quiz 3 5 questions Motivation Part 2: More Social Factors, Making People Work Harder, And Instincts 4 lectures • 10min Motivation Part 2: Finishing Social Factors, Making Things Difficult, Stories, A 09:42 Exercise: Social Factors 00:02 Exercise: Stories 00:02 Exercise: Instincts 00:02 Quiz 4 7 questions Motivation Part 3: Habits, Rewards, Gamification, And The Desire For Mastery 3 lectures • 10min Motivation, Part 3: Habits, Rewards, Gamification, The Desire For Mastery 10:09 Exercise: Habits And Rewards 00:02 Exercise: Desire For Mastery 00:02 Quiz 5 6 questions Applying Engagement Principles To Design 3 lectures • 16min Applying Engagement Principles In Design 15:50 Exercise: Re-Design For Engagement 00:02 Quiz 6 5 questions Study Guide For the Design For Engagement Course 00:03 Instructor Susan Weinschenk, Ph.D. The Brain Lady 4.3 Instructor Rating 4,124 Reviews 59,482 Students 31 Courses I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations. A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science. I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker. I am also an Adjunct Professor at the University of Wisconsin. My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission. I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today. My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating. I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher. Show more Show less Udemy Business Teach on Udemy Get the app About us Contact us Careers Blog Help and Support Affiliate Impressum Kontakt Terms Privacy policy Cookie settings Sitemap © 2021 Udemy, Inc. window.handleCSSToggleButtonClick = function (event) { var target = event.currentTarget; var cssToggleId = target && target.dataset && target.dataset.cssToggleId; var input = cssToggleId && document.getElementById(cssToggleId); if (input) { if (input.dataset.type === 'checkbox') { input.dataset.checked = input.dataset.checked ? '' : 'checked'; } else { input.dataset.checked = input.dataset.allowToggle && input.dataset.checked ? '' : 'checked'; var radios = document.querySelectorAll('[name="' + input.dataset.name + '"]'); for (var i = 0; i (function(){window['__CF$cv$params']={r:'67865e9a6dd853aa',m:'61cf40b98b2590d325ab5da240b0d69656fae585-1627897487-1800-AXZYzDF0xnW1HvbSsa38mKZNF7qBjJTQOGteoJ7kIgunKhaYajsPZ7+IVCTJc3CBK8n4mGCSkedBnqP0bY+CXXQTn4KkTBlVilRbDMSXgN0PKDYKu1pBRo2PF/c3r1bCNZQJOOKgtrmrjQ1gcJeNOJFNiILDPgvfJ43lRl2VNnZW',s:[0xd1b94e706e,0x1bdf0f580e],}})();
  2. Learn how to create a more engaging design using these psychology principles Learn what really motivates people to take action Requirements You should have familiarity with websites, apps, and/or technology products. Description In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take. This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk. About This Course: You will learn about: The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs A special part of the brain that is sensitive to faces and how to use faces to grab attention How having a number in one place can affect how people respond later on How to use human factor loads to make a product more engaging Choice architecture Social validation How people process stories The impact of self-stories on behavior Which instincts grab attention What makes a product habit forming When to use rewards and when not to Why gamification often doesn't work How to stimulate the desire for mastery How to apply engagement principles to a re-design or to a new product and more! You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning. Get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action. Over 50,000 people have taken our online video courses. Who this course is for: User Experience Professionals, Product Managers, Product Designers, Web Designers Show more Show less Course content 6 sections • 18 lectures • 1h 14m total length Expand all sections Vision And Attention 4 lectures • 15min Introduction To The Course, And Grabbing Visual Attention Preview 14:35 Exercise: Visual Pre-attention 00:02 Exercise: Fusiform Facial Area 00:02 Exercise: Curves 00:02 Quiz 1 6 questions Anchoring, Decision-Making, And Human Factor Loads 3 lectures • 14min Anchoring, Decision-Making, And Human Factor Loads 14:21 Exercise: Anchoring 00:02 Exercise: Human Factor Loads 00:02 Quiz 2 7 questions Motivation Part 1: Choice Architecture And Social Factors 1 lecture • 9min Motivation Part 1: Choice Architecture And Some Social Factors 08:59 Quiz 3 5 questions Motivation Part 2: More Social Factors, Making People Work Harder, And Instincts 4 lectures • 10min Motivation Part 2: Finishing Social Factors, Making Things Difficult, Stories, A 09:42 Exercise: Social Factors 00:02 Exercise: Stories 00:02 Exercise: Instincts 00:02 Quiz 4 7 questions Motivation Part 3: Habits, Rewards, Gamification, And The Desire For Mastery 3 lectures • 10min Motivation, Part 3: Habits, Rewards, Gamification, The Desire For Mastery 10:09 Exercise: Habits And Rewards 00:02 Exercise: Desire For Mastery 00:02 Quiz 5 6 questions Applying Engagement Principles To Design 3 lectures • 16min Applying Engagement Principles In Design 15:50 Exercise: Re-Design For Engagement 00:02 Quiz 6 5 questions Study Guide For the Design For Engagement Course 00:03 Instructor Susan Weinschenk, Ph.D. The Brain Lady 4.3 Instructor Rating 4,124 Reviews 59,482 Students 31 Courses I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations. A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science. I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker. I am also an Adjunct Professor at the University of Wisconsin. My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission. I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today. My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating. I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher. Show more Show less Udemy Business Teach on Udemy Get the app About us Contact us Careers Blog Help and Support Affiliate Impressum Kontakt Terms Privacy policy Cookie settings Sitemap © 2021 Udemy, Inc. window.handleCSSToggleButtonClick = function (event) { var target = event.currentTarget; var cssToggleId = target && target.dataset && target.dataset.cssToggleId; var input = cssToggleId && document.getElementById(cssToggleId); if (input) { if (input.dataset.type === 'checkbox') { input.dataset.checked = input.dataset.checked ? '' : 'checked'; } else { input.dataset.checked = input.dataset.allowToggle && input.dataset.checked ? '' : 'checked'; var radios = document.querySelectorAll('[name="' + input.dataset.name + '"]'); for (var i = 0; i (function(){window['__CF$cv$params']={r:'67865e9a6dd853aa',m:'61cf40b98b2590d325ab5da240b0d69656fae585-1627897487-1800-AXZYzDF0xnW1HvbSsa38mKZNF7qBjJTQOGteoJ7kIgunKhaYajsPZ7+IVCTJc3CBK8n4mGCSkedBnqP0bY+CXXQTn4KkTBlVilRbDMSXgN0PKDYKu1pBRo2PF/c3r1bCNZQJOOKgtrmrjQ1gcJeNOJFNiILDPgvfJ43lRl2VNnZW',s:[0xd1b94e706e,0x1bdf0f580e],}})();
  3. Learn what really motivates people to take action Requirements You should have familiarity with websites, apps, and/or technology products. Description In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take. This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk. About This Course: You will learn about: The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs A special part of the brain that is sensitive to faces and how to use faces to grab attention How having a number in one place can affect how people respond later on How to use human factor loads to make a product more engaging Choice architecture Social validation How people process stories The impact of self-stories on behavior Which instincts grab attention What makes a product habit forming When to use rewards and when not to Why gamification often doesn't work How to stimulate the desire for mastery How to apply engagement principles to a re-design or to a new product and more! You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning. Get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action. Over 50,000 people have taken our online video courses. Who this course is for: User Experience Professionals, Product Managers, Product Designers, Web Designers Show more Show less Course content 6 sections • 18 lectures • 1h 14m total length Expand all sections Vision And Attention 4 lectures • 15min Introduction To The Course, And Grabbing Visual Attention Preview 14:35 Exercise: Visual Pre-attention 00:02 Exercise: Fusiform Facial Area 00:02 Exercise: Curves 00:02 Quiz 1 6 questions Anchoring, Decision-Making, And Human Factor Loads 3 lectures • 14min Anchoring, Decision-Making, And Human Factor Loads 14:21 Exercise: Anchoring 00:02 Exercise: Human Factor Loads 00:02 Quiz 2 7 questions Motivation Part 1: Choice Architecture And Social Factors 1 lecture • 9min Motivation Part 1: Choice Architecture And Some Social Factors 08:59 Quiz 3 5 questions Motivation Part 2: More Social Factors, Making People Work Harder, And Instincts 4 lectures • 10min Motivation Part 2: Finishing Social Factors, Making Things Difficult, Stories, A 09:42 Exercise: Social Factors 00:02 Exercise: Stories 00:02 Exercise: Instincts 00:02 Quiz 4 7 questions Motivation Part 3: Habits, Rewards, Gamification, And The Desire For Mastery 3 lectures • 10min Motivation, Part 3: Habits, Rewards, Gamification, The Desire For Mastery 10:09 Exercise: Habits And Rewards 00:02 Exercise: Desire For Mastery 00:02 Quiz 5 6 questions Applying Engagement Principles To Design 3 lectures • 16min Applying Engagement Principles In Design 15:50 Exercise: Re-Design For Engagement 00:02 Quiz 6 5 questions Study Guide For the Design For Engagement Course 00:03 Instructor Susan Weinschenk, Ph.D. The Brain Lady 4.3 Instructor Rating 4,124 Reviews 59,482 Students 31 Courses I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations. A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science. I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker. I am also an Adjunct Professor at the University of Wisconsin. My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission. I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today. My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating. I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher. Show more Show less Udemy Business Teach on Udemy Get the app About us Contact us Careers Blog Help and Support Affiliate Impressum Kontakt Terms Privacy policy Cookie settings Sitemap © 2021 Udemy, Inc. window.handleCSSToggleButtonClick = function (event) { var target = event.currentTarget; var cssToggleId = target && target.dataset && target.dataset.cssToggleId; var input = cssToggleId && document.getElementById(cssToggleId); if (input) { if (input.dataset.type === 'checkbox') { input.dataset.checked = input.dataset.checked ? 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