Website Copywriting

  • Course provided by Udemy
  • Study type: Online
  • Starts: Anytime
  • Price: See latest price on Udemy
Udemy

Course Description

This course is all about website copywriting: what to write, how to write it, and how to ensure your business' website copy makes the right impression on your audience.

You don't need to be (or hire) an award-winning copywriter to get great results with your website. This short course will show you how to write your web copy quickly, confidently and effectively, for each of the 7 essential pages of your business website:

  • Homepage
  • About Me page
  • Services page
  • Products page
  • Resources page
  • Privacy policy page
  • Contact page

Whether you're a coach or a consultant, an author or a speaker, a freelancer or a blogger, a mathematics tutor or a magician, your website will need most or all of these 7 pages - and you'll need the right words to put on each page. This course will give you the vital copywriting skills required to write your website copy yourself.

Easy-to-follow examples and optional templates are provided to help you write compelling website copy without starting from a blank page every time. For those who prefer to sit and read, we also have an optional companion book that you can use to enhance your knowledge of web copywriting best practice.

Who this course is for:

  • This course is designed for small business leaders who want copywriting guidance and to build a strong website, or enhance the one they currently have.
  • This course is not for someone who has no interest in building a website or developing an online business.

Expected Outcomes

  1. Write effective copy and content for their business website, by using best practice and following tried-and-tested examples. Requirements Students need to have an idea of the type of business and website they want to build. Or, if they already have a website, they should know what they'd like to improve, for example their current website's conversions. Description This course is all about website copywriting: what to write, how to write it, and how to ensure your business' website copy makes the right impression on your audience. You don't need to be (or hire) an award-winning copywriter to get great results with your website. This short course will show you how to write your web copy quickly, confidently and effectively, for each of the 7 essential pages of your business website: Homepage About Me page Services page Products page Resources page Privacy policy page Contact page Whether you're a coach or a consultant, an author or a speaker, a freelancer or a blogger, a mathematics tutor or a magician, your website will need most or all of these 7 pages - and you'll need the right words to put on each page. This course will give you the vital copywriting skills required to write your website copy yourself. Easy-to-follow examples and optional templates are provided to help you write compelling website copy without starting from a blank page every time. For those who prefer to sit and read, we also have an optional companion book that you can use to enhance your knowledge of web copywriting best practice. Who this course is for: This course is designed for small business leaders who want copywriting guidance and to build a strong website, or enhance the one they currently have. This course is not for someone who has no interest in building a website or developing an online business. Show more Show less Course content 8 sections • 46 lectures • 1h 40m total length Expand all sections Introduction and Homepage 11 lectures • 31min Course introduction Preview 01:00 Titans of Industry 02:19 Meet the New Titans 03:30 Homepage Introduction Preview 03:45 The Crucial First Impression 03:45 Logo, Tagline, and Social Proof 02:38 Email Opt-in 02:40 Call to Action 01:20 Blog 01:28 Case Study – Michelle Ward 07:37 Takeaways + Downloadable Resource 01:11 About 5 lectures • 15min Introduction Preview 04:00 Tips and Tricks 04:26 Five Related Elements to Consider 03:32 Case Studies 02:30 Takeaways + Downloadable Resource 00:43 Services 6 lectures • 11min Introduction Preview 01:07 Working 1-on-1 03:19 Working in groups 01:35 Speaking 03:34 Events 01:10 Takeaways + Downloadable Resource 00:39 Products 6 lectures • 11min Introduction Preview 01:17 Courses 03:22 Books 02:53 Apps and Other Digital Media 01:11 Physical Products 01:06 Takeaways + Downloadable Resource 00:42 Resources 7 lectures • 16min Introduction Preview 01:44 Items you use to run your business 02:03 Items you use while performing your business 02:19 Items you use in your personal life 02:57 Items your reader can use to help their business 01:38 Earning Income From Your Resources Page 04:25 Takeaways + Downloadable Resource 00:28 Privacy 4 lectures • 6min Introduction Preview 01:55 Creating Your Privacy Policy 01:25 Case Study – Parris Whittingham 02:08 Takeaways + Downloadable Resource 00:28 Contact 5 lectures • 10min Introduction Preview 00:34 Elements of your Contact Page 04:30 Execution and Design 03:06 Delighting Your Visitors 01:15 Takeaways + Downloadable Resource 00:18 Conclusion 2 lectures • 1min See you later 01:01 Bonus Lecture: Free Mirasee Resources 00:21 Instructors Mirasee Team Business Education 4.5 Instructor Rating 494 Reviews 3,332 Students 3 Courses Mirasee Verb | mir-a-see | ‘meer-Ə-sē :: To see your vision actualized with your teacher :: To see :: To understand :: To seek We provide business education that equips you to impact your community and change the world. Under the leadership of Danny Iny, we offer two in-depth training programs to help you build and scale a profitable audience business, based on two paths to success—either building an audience first and then launching your business, or developing a course first and then scaling for growth. But here’s where we differ from most other training organizations: We’re educators first. Here, you won’t be given access to your training and left to figure it out on your own. You’ll be assigned a personal coach who will walk with you, reviewing your work and answering your questions for as long as you’re active in the program. So no matter which path you choose—and whether you’re an experienced marketer or just starting from scratch—you can achieve massive success in the time frame that makes sense for your life and business goals. We’ve helped thousands of others do it. We can help you too. Show more Show less Jim Hopkinson 85,000+ students as salary expert, career coach, author 4.5 Instructor Rating 6,006 Reviews 87,884 Students 7 Courses Jim Hopkinson is a salary negotiation expert, career coach, author, speaker, and professional online course creator helping to reimagine education and training for the new economy. He is the author of Salary Tutor: Learn The Salary Negotiation Secrets No One Ever Taught You (Grand Central Publishing), featured in the Wall Street Journal, Fast Company, and Forbes. He is also co-author of 3 business books, each of which ranked #1 in its category on Amazon. He has written more than 300 salary negotiation and career articles professionally for Salary dot com, Payscale, Monster, Brazen Careerist, Huffington Post, his own blog, and Success Magazine. He has helped tens of thousands of ambitious professionals get a raise in their job and negotiate higher pay through online courses, and hundreds more via 1-on-1 consulting. As Director of Online Courses at Mirasee, Jim writes, creates, and acts in online courses for entrepreneurs and business professionals. As a speaker, Jim is consistently praised for his dynamic, humorous, and high-energy style, an approach he also displays on camera to bring his courses to life. A lifelong sports fan and tech geek, prior to Mirasee Jim held dream jobs at ESPN and WIRED. In addition to his love of sports, he is an avid runner and enjoys mentoring young business professionals. Show more Show less Danny Iny Founder & CEO of Mirasee 4.5 Instructor Rating 494 Reviews 3,332 Students 3 Courses Danny Iny is the founder of Mirasee , host of the Business Reimagined podcast, best-selling author of multiple books including Engagement from Scratch! , The Audience Revolution , and Teach and Grow Rich , and creator of the acclaimed Audience Business Masterclass and Course Builder’s Laboratory training programs, which have together graduated over 4,000 value-driven online entrepreneurs. All of this grew out of humble beginnings; he started out just like most online entrepreneurs, with an idea and message to share, and no idea how to do it. He made several wrong turns – which he calls “plot twists” in the Audience Revolution – before really understanding the Audience First paradigm, and how to apply it to online business. And when he did, it was like lighting a match to a fuse. Back in 2011, he started Firepole Marketing with less than nothing; he had no traffic, no subscribers, no relationships with any influencers in the industry, and over a quarter million dollars in personal debt, left over from his last failed startup. In just a few short years, he’s transformed Firepole Marketing into Mirasee, grown the business to multiple-seven figures in revenue and a team of almost 30 people spread all over the world (including his talented wife) on a mission to support very special global community of over forty thousand loyal and inspired entrepreneurs. Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, angel investor, and advisor to many of the top leaders in our industry, who have Danny on speed-dial when they need help with their business or strategy. 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