Marketing Courses

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Interested in learning about the different ways in which you could promote products or services? A marketing course could teach you skills that are highly sought after by employers, giving you the push you need to enter the field, or to advance to the next stage in your career.

With the rise of social media and search engines, the world of marketing has changed so much over the last 10-15 years. These courses will help you to get up-to-date with the latest skills and knowledge…

Browse marketing training courses

New Skills Academy Logo

Social media has changed how individuals and businesses communicate. It has completely revamped traditional marketing, as more and more people turn online to get their needs met.

With more people across the globe hanging out on social media, it has become the best place for businesses to meet their audience. This has also seen the rise of social media influencers. Whether you’re in the beauty and hair, medical, business or farming industry, you can become a social media influencer.

This course has been designed to help you do just that.

90% discount applied exclusively for Rest Less members using the link below or by applying code RESTLESS1 at the checkout.

New Skills Academy Logo

With so much content published on the internet, it can be hard to stand out from the competition. This course will teach you how to compile content that communicates your values, inspires people to take action and builds your brand image.

You will learn:

  • Why content marketing is so powerful, how content is distributed and how it influences people at each stage of the buying cycle
  • How to come up with hundreds of ideas for effective content
  • How to create attention-grabbing media that will lay the groundwork for a relationship with your readers
  • How to collect data on your readers’ behaviours and refine your content strategy accordingly

90% discount applied exclusively for Rest Less members using the link below or by applying code RESTLESS1 at the checkout.

New Skills Academy Logo

Learning about Facebook Ads is absolutely essential to anyone involved with online and social media marketing. Whether you’re looking to market your own brand more effectively, improve your skills in your job or become a Facebook ad expert, this course covers everything you need.

This course provides a comprehensive guide to Facebook advertising, including how to select your objectives, target your audience and practically create effective Facebook ads.

You will learn:

  • How to choose your ad objectives and target your audience
  • The different types of Facebook ads and how to create them
  • How to test and track your ads for maximum efficacy
  • Placing your ads in the correct formats and on the right platforms
  • How to create practical and effective Facebook ad campaigns

90% discount applied exclusively for Rest Less members using the link below or by applying code RESTLESS1 at the checkout.

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If you have been looking for a way to learn more about the people who visit your website, along with their needs and behaviours while there, Google Analytics is perfect for you. This is a free tool that you can connect to virtually any website, as long as you have access to the source code.

This course goes into detail about Google Analytics, so you can confidently find the information you need to ensure your company succeeds.

You will learn:

  • How Google Analytics can track details regarding your users and traffic sources
  • The definitions of key terms relating to Google Analytics
  • What a segment is and how you can use segments to better analyse data
  • All about a relatively new type of report available to Google Analytics users
  • How to use UTM parameters to ensure that you are achieving your website’s goals

90% discount applied exclusively for Rest Less members using the link below or by applying code RESTLESS1 at the checkout.

New Skills Academy Logo

The world of marketing changed exponentially with the introduction of social media. Not only did social media platforms allow for a major expansion in marketing demographic outreach, but it introduced an affordable avenue for businesses and companies to market their brand.

Since its inception in 2010, Instagram rapidly became a sought-after platform for marketing. In this Instagram Marketing course, we will look at the brief history of Instagram to gain a better understanding of how the platform works.

  • The history of Instagram
  • The role that Instagram marketing plays
  • The formula for Instagram’s success
  • Defining business goals
  • Setting marketing objectives
  • How to create a content strategy
  • How to define your target market on Instagram
  • Instagram marketing challenges
  • How to take advantage of Instagram tools

90% discount applied exclusively for Rest Less members using the link below or by applying code RESTLESS1 at the checkout.

New Skills Academy Logo

This course goes into detail about how to build and maintain a successful YouTube channel. It begins by giving you a brief introduction to the things that you need to have in place, before you can start creating content.

The course moves on to discuss the best ways in which to create content, ensuring that your ideas generation sessions are successful. Next, we review ways in which to get your video viewed by the widest possible audience. Finally, the course gives you tips and information on how to make your videos profitable.

You will learn:

  • The three pieces of equipment that you need, in order to get started
  • All about screen resolution and recommended sizes
  • The differences between quality, quantity and consistency, and why each of these are important
  • How thumbnails can make or break your video’s views
  • Tips on creating the best thumbnail, in order to attract a bigger audience
  • How to attract advertisers to your content

90% discount applied exclusively for Rest Less members using the link below or by applying code RESTLESS1 at the checkout.

New Skills Academy Logo

Customers sometimes buy a product immediately upon discovering it, but they often go through several stages between first becoming aware of a product and finalising the purchase.

These stages that make up the buying journey are known as a sales funnel. In this course, you will learn about the structure of an online sales funnel and how marketers use them to persuade customers to spend their money.

You will learn:

  • The two reasons online businesses construct sales funnels
  • What a lead magnet is, and how it draws potential clients into a sales funnel
  • The four main stages of a typical sales funnel
  • How marketers use blogging and social media to drive traffic to their sales funnels
  • Why creating buyer personas can make a sales funnel more successful

90% discount applied exclusively for Rest Less members using the link below or by applying code RESTLESS1 at the checkout.

New Skills Academy Logo

Social media marketing is a type of online marketing that involves creating and posting content, such as articles, images, videos, as well as paid social media ads, to increase customer engagement.

Social media creates great exposure for your business, it’s cost-effective and you don’t have to be an expert to see success with advertising. This course aims to provide you with sufficient information to help you develop and implement a social media strategy yourself, based on the topics we will be discussing.

You will learn:

  • What social media marketing entails and what the four most valuable social media platforms for business are
  • How to analyse your target audience
  • How to choose the appropriate social media platform for your business
  • How to make the most of using Facebook, Instagram, Twitter and LinkedIn for business
  • What the emerging social media marketing trends are
  • What the benefits of social media marketing are

90% discount applied exclusively for Rest Less members using the link below or by applying code RESTLESS1 at the checkout.

New Skills Academy Logo

This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. Set through a series of 10 modules, this course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations.

Over the duration of this course a number of topics will be looked at, which will provide you with a comprehensive understanding of digital marketing. This course will cover the following topics, which will include a breakdown of the basic concepts, as well as how each functions within the overarching theme of digital marketing:

  • Search Engine Optimisation (SEO) and Marketing (SEM)
  • Pay-per-click advertising
  • Digital display advertising
  • Website development
  • Email and mobile marketing
  • Social media marketing
  • Online public relations
  • Web analytics
  • How to plan a digital marketing campaign

90% discount applied exclusively for Rest Less members using the link below or by applying code RESTLESS1 at the checkout.

New Skills Academy Logo

In today’s fast-paced, information-centric society, there is no escaping email. This course goes into detail about the strategies and techniques you can employ to write better emails.

We begin by setting out in detail the best way you can ensure that your message is read and comes across clearly to your recipient. Next, we move on to discussing ways to ensure your email stands out in the recipient’s inbox, by giving you information you can use to create subject lines that attract attention. We then move on to discussing the body of the email, letting you know the best way to structure your content. Finally, we caution you on a few common annoyances many people experience when receiving email, to help you avoid them.

You will learn:

  • Why proper spelling and grammar should be favoured over emoji and text-speak
  • How to create a subject line that is going to get the recipient’s attention
  • How to focus on the body of the email to ensure your message goes across well
  • Why brevity is a crucial skill to learn when drafting emails
  • The “deadly sins” of email writing

90% discount applied exclusively for Rest Less members using the link below or by applying code RESTLESS1 at the checkout.

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