KeepingWellNEL Strategic Communications and Engagement Lead

  • NHS
  • Full Time
  • Rainham

Job Description

Are you looking for an exciting and challenging communications role working in a fast-paced corporate environment? We have an exciting opportunity to join the newly formed Wellbeing and Psychological Resilience Hub, otherwise known as KeepingWellNEL!

Following the especially challenging times for health and social care during the pandemic, we received funding from NHS England to open a Wellbeing service for all NHS and health and social care staff in North East London. KeepingWellNEL has been established to address the wellbeing needs of 76,00 staff across North East London.

We provide a safe and confidential listening service and signposting support for our culturally diverse workforce via live chat, SMS, telephone or by accessing information on the website. We aim to ensure KeepingWellNEL is not only helpful for all staff, but relevant and culturally cohesive. We believe that breaking down stigma around asking for help is vital in maintaining our wellbeing. This is a core focus for our team, and we aim to listen and shine a light on the aspects of wellbeing that our team and colleagues identify as important. We are mainly a remote service and are open Monday to Saturday 8am to 8pm including on bank holidays.

The post holder will be accountable to the KeepingWellNEL Programme Lead and will lead on strategic communications, marketing, engagement and public relations, whilst ensuring delivery of key deliverables and outcomes for the KWNEL programme. The role requires a confident communications and engagement professional who works at a consistently high level and is able to develop and lead strategic programmes of work. The post-holder will have a strong understanding of the NHS and the health and care landscape and will have knowledge of national politics relating to health, social care, policy and innovation. They will work well with others, have extensive experience of delivering a range of successful communications projects, developing a brand, managing campaigns and have outstanding diplomatic and influencing skills.

Purpose of the role:Responsible for the development, implementation and evaluation of effective, high-quality communication and engagement strategies and activities in support of KWNEL with the aim of promoting a positive reputation and ensuring an effective and positive dialogue with a range of important internal and external stakeholders and service users.

Provide communications, engagement, marketing, branding, media and reputation management advice to the programme teams and other senior managers.

Provide positive and professional communications, digital communications, engagement and marketing leadership across the programme.

Lead strategic and operational communication, engagement and marketing delivery for the NEL ICS Staff Resilience and Wellbeing programme (KeepingWellNEL).

In addition to the role JD The following knowledge and experience is an advantage:

  • Significant experience in a similar role in health or social care, third sector or social enterprise.
  • Experience of working across multiple public sector partners.
  • A good political knowledge and the ability to influence internal and external stakeholders.
  • The above is only an outline of the tasks, responsibilities and outcomes required of the role.
  • The job holder will carry out any other duties as may reasonably be required by their line manager
  • The job description and person specification may be reviewed on an ongoing basis in accordance with the changing needs of the Programmes and the Organisation.

Probationary PeriodThis post will be subject to a probationary period. Internal applicants are exempt from the probationary period (unless you are an internal applicant currently part way through a probationary period or currently a bank member of staff).

Assessment/Interview infoAt NELFT we set very high standards to ensure we provide quality services. We require prospective employees to carry out an online literacy and numeracy test, equivalent to NVQ Level 2. For more information regarding our assessments, please visit our website. If you are shortlisted, invited for interview and successfully offered the post, you will be required to undertake an assessment for these skills during the pre-employment checks.

Starting with NELFTNELFT place a great deal of importance on new starters being properly welcomed and inducted into the Trust. All new starters will join the Trust on the first Monday of each month and will undertake a comprehensive induction of up to two weeks which will include mandatory training, systems training and the allocation of equipment. As part of the process new starters will have the opportunity to also meet the executive team, senior managers and attend a number of drop in sessions focusing in engagement, health and wellbeing and key processes. The induction will be held at our head office in Rainham, Essex.

High Cost Area Supplement LondonThis post also attracts payment for High Cost Area Supplement of 15% of the basic salary (minimum payment of £3,899 and a maximum payment of £4,968 per annum pro rata).

COVID VaccinationsThe government is currently in consultation to ensure that all NHS workers are fully COVID-19 vaccinated unless exempt for clinical reasons. We therefore encourage all applicants to ensure they have been fully vaccinated prior to starting with the Trust.Should we receive a high volume of applications the vacancy may close sooner than stated. You are therefore advised to apply as soon as possible.


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