Student Marketing & Recruitment Officer

Job responsibilities

• Devise and deliver high quality and recruitment-focused marketing campaigns for a designated portfolio of CPD and postgraduate training courses raising awareness, driving engagement and conversion, and building brand resilience and equity.
• Take ownership of regular email campaigns collating accurate and engaging copy and contents, reflecting our house style guidelines and tone.
• Manipulate lists of customer data to segment customers by demographics and behaviour and build highly-targeted email communications drawing on multiple sources of information and monitoring GDPR compliance throughout.
• Contribute to the management of a database of B2B and B2C contacts processing new data to ensure accuracy and compliance.
• Support the maintenance and development of the Education and Training WordPress website, uploading content, regularly optimising existing webpages for SEO and accessibility, and making use of relevant analytics tools.
• Develop engaging and creative digital content including news articles, blog posts, video interviews, staff profiles and webinars, thoroughly proofing copy and ensuring adequate checks/approvals are in place prior to publication.
• Support the Student Marketing and Recruitment Manager in building awareness through targeted digital advertising, and organisation/network outreach.
• Lead the development and scheduling of consistent and engaging social media content across all channels striking a balance between different areas of activity and kinds of posts, researching key sector trends and competitor activity, sharing insights with marketing and communications colleagues and maintaining efficient posting policies around the focus and frequency of activity.
• Produce print publications and materials, using design tools such as Adobe InDesign / Canva, and adhering to design best practices and brand guidelines.
• Assist in the planning and delivery of a range of internal and external events, such as open days and open events, conferences and exhibitions ensuring that relevant content, materials, links and information are readily available.
• Contribute to regular reporting on all marketing activities analysing results with the Student Marketing and Recruitment Manager, and the wider Student Marketing, Recruitment & Admissions team, as well as colleagues from other Professional Services teams, to establish trends and patterns in data, generate recommendations, and inform future activities.
• Work collaboratively with colleagues from the wider Professional Services function, the Trusts Communications team and with Faculty to coordinate activity and influence key decision-making and planning in the Trust.
• Contribute to relevant meetings, working groups and sub-committees drawing on your marketing insights to inform decision-making and planning.
• Support the management of shared inboxes and social media accounts when required responding to enquiries and logging responses.
• Undertake a variety of additional administrative duties to support the wider Student Marketing, Recruitment & Admissions team including supporting wider marketing and recruitment activity at key times throughout the academic year and outside normal working hours.

This is not an exhaustive list of duties and responsibilities, and the post holder may be required to undertake other duties which fall within the grade of the job, in discussion with their line manager and the Head of Student Marketing, Recruitment & Admissions.

This job description will be reviewed regularly in the light of changing service requirements and any such changes will be discussed with the post-holder.

Person Specification

Qualifications

Essential

• Undergraduate degree or equivalent experience

Desirable

• Professional qualification or evidence of further training / development in marketing or communications

Experience

Essential

• Previous experience in a similar marketing or communications role
• Experience of planning, executing and evaluating marketing and/or communications activities
• Experience working with digital marketing and/or communications tools and systems
• Experience of using a content management system such as WordPress

Desirable

• Experience of working within an education environment
• Experience supporting events, both in planning and on-the-day
• Experience acting in a customer-facing role, as a representative of an organisation
• Experience in filming and photography - for instance producing and editing short videos, capturing event photography or taking headshots

Skills

Essential

• Excellent written and verbal communication skills
• Able to write concise, effective and accurate copy, tailored to audience
• Able to produce and edit email campaigns using email software
• Able to produce print and digital materials using design software, e.g. Adobe/Canva
• Confident working with customer data

Knowledge

Essential

• Able to produce regular reports and status updates, using a range of analytics tools, including Google Analytics
• Some awareness of the motivations, interests and concerns of postgraduate students and CPD applicants
• Interest in the work and education and training remit of the Trust

Desirable

• Understanding of key developments and trends in the Higher Education sector
• Understanding of key developments and trends in the Health and Care Sector

Personal attributes

Essential

• Able to demonstrate a commitment to, and a desire to live by, the Trust's values
• Capable communicator, able to work closely with variety of colleagues and act as a representative / "face" of the organisation
• Able to multi-task, prioritise workload, and manage time effectively to meet deadlines
• Able to work to targets, monitoring progress, identifying issues and taking steps to rectify ...