Volunteer Social Media Specialist

We are seeking a creative and proactive Social Media Specialist to grow our online presence, engage supporters, and help convert followers into donors and advocates. Join Think Malawi today!

What will you be doing?

● Develop and implement a social media content strategy aligned with fundraisinggoals● Create engaging posts (graphics, captions, short-form content)● Manage and schedule content across relevant platforms● Grow follower engagement and community interaction● Monitor analytics and report on performance and growth● Support fundraising campaigns with coordinated social promotion

● Collaborate with the SEO Specialist and content team to ensure joined-up messaging● Stay up to date with social media trends and recommend new ideas

What are we looking for?

Essential Experience

•Experience managing social media channelsManaging Instagram, Facebook, LinkedIn or similar platforms for a charity, mission-driven organisation, or small team.

• Strong content creation skillsComfortable producing engaging copy, visuals, short videos, and simple graphic assets using tools like Canva, CapCut, or Adobe Express.

• Community management experienceSkilled in responding to comments, moderating discussions, and building a positive, engaged community.

• Knowledge of social media trends and best practicesAbility to adapt content to current formats and platform features.

• Experience planning content calendarsComfortable creating structured, coordinated content plans that align with campaigns and key dates.

Desired:

• Understanding of social media analyticsExperience interpreting insights, tracking engagement, and using data to improve content performance.

• Charity or nonprofit experienceUnderstanding how to communicate sensitively, ethically, and impactfully within social-good sectors.

• Experience working in small, flexible teamsAble to operate independently, take initiative, and collaborate well with volunteers and staff.

• Storytelling or digital marketing backgroundHelpful for shaping compelling narratives that drive emotional connection and support.

• Familiarity with international development or educationUseful for contextualising stories and ensuring responsible representation.

What difference will you make?

Join us and put your creativity, storytelling, and digital instincts to work for real impact. As our Social Media Specialist, you'll help expand awareness of Think Malawi, inspire supporters, and connect more people with the work happening in Malawi's schools.

Why this role matters

Every post has the power to spark action. Your content, campaigns, and community engagement will help grow our audience, strengthen trust, and convert supporters into long-term advocates and donors.

What you'll drive

• Amplify our mission and impactYou'll craft stories, updates, and visuals that help people understand our work—bringing the voices of teachers and students into new spaces.

• Grow a passionate supporter communityBy managing conversations, building engagement, and responding authentically, you'll help deepen relationships and grow an active online community that cares.

• Boost fundraising opportunitiesYour campaigns and storytelling will support donation drives, showcase impact during appeals, and help connect donors emotionally to our mission.

• Increase visibility across platformsYou'll help ensure our content is seen by the right people at the right time, reaching new supporters, volunteers, and partners.

• Strengthen partnershipsYour work will support collaborations with schools, influencers, content creators, and organisations who want to amplify educational opportunities in Malawi.

• Shape our brand voiceYou'll help create a recognisable, consistent tone—warm, informative, and inspiring—across channels like Instagram, Facebook, LinkedIn, and others.