Scandinavian Fashion is as cool and fresh as their climate

February 23, 2019

This article was written for Annabel & Grace, which is now part of Rest Less.

Have you noticed there has been an increase in fashion from Scandanavia appearing in both our shops and online. The list is endless but if you want to know the Scandinavian fashion that we think you should keep on your radar or in your bookmarks bar then read on.

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If you do not know about this brand then you are seriously missing out as it is such a cool brand. Admittedly it is targeted at a younger age group to the one most of our readers belong to however like so many similar brands there is plenty for us ‘oldies’ if we just spend some time searching. However I have done a bit of ‘surfing’ and found a few things that you might enjoy.

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GANNI

Ganni strikes the perfect balance between Danish cool and Parisian nonchalance: think printed silk dresses, biker jackets and lots of great denim. It’s a firm favourite among the Scandinavians style influencers and now, thankfully, among us, too.

Visit ganni.com

MADSNORGAARD

Mads Nørgaard holds some similarity to our high street favourites, such as Cos, H&M or Uniqlo. Although likened to other brands, they offer something a little different as their fashion mantra is “What you wear should support you in your ways and beliefs.”

Visit madsnorgaard.dk

SAMSØE & SAMSØE

Samsøe & Samsøe dates back to 1993, when two brothers opened a small namesake shop in Copenhagen. The brand originally only stocked jewellery, but progressively moved on in 2000 when the label was taken over by new ownership and turned into an international fashion house that focused on contemporary clothes, footwear and accessories. With a nod to its Scandinavian heritage, the label is minimalist, affordable and accessible.

Visit samsoe.com

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