Communications and Engagement Manager
- Civil Service
- Full Time
- Edwinstowe
- 33,854 - 33,854
Job Description
Job summary
Reporting to the District Marketing & Communications Manager, the role will be responsible for delivering internal and external communications strategies and workplan for Central District. This will focus on promoting the work of Forestry England and telling the story of the nations forests, highlighting the wide-ranging benefits
they provide for climate, nature, people and the economy. This will involve communicating not just what we do, but why we do it.
Sitting within the Recreation & Public Engagement function, this role will work closely with national communications colleagues, and teams across the district, including Sustainable Land Management, Civil Engineering, Ecology & Heritage, Woodland Creation and Business Support. This will involve meetings both online and in-person, and occasional representation of the district at events and forums.
While there is no line manager responsibility, the role will work closely with the Marketing & Communications Officer (who will provide administrative and implementation support), as well as benefiting from peer support from the Marketing Manager and direction from the Marketing & Communications Manager.
Job description
Key responsibilities & accountabilities
Implement the district communications strategy and workplan to effectively support district priorities and targets.
Develop and deliver engaging and effective proactive communications content for the district to support brand building and supporter development (emotional engagement and connection to cause, donor motivation, increase membership and volunteer numbers) across multiple channels and touchpoints.
Become the districts lead storyteller bringing our work to life so that people see beyond forests as places to visit whilst championing our position as industry leaders and building understanding of forestry as a critical, future-facing sector delivering sustainable timber and environmental benefits.
Manage and deliver reactive communications in the district to protect the organisations reputation, maximising opportunities as they arise. This includes incident management, communications around district development projects (such as new facilities being installed, or other investment works), visitor behaviour management, stakeholder engagement and support for forestry operations.
Deliver effective internal engagement, including editorial ownership of the districts weekly staff newsletter, identifying appropriate content for the national intranet and external channels, and supporting the wider programme of internal staff events, meetings and engagement activity.
And any other tasks, reasonably requested by your line manager.
Person specification
Skills, knowledge & experience
Essential professional and technical experience
Proven experience in a communications role with responsibility delivering activity and outcomes
Excellent written and verbal communication skills, with experience creating engaging content for different channels and audiences, working to brand guidelines
Confidence using digital tools such as website content management systems, social media platforms and content creation tools
A collaborative, team-focused approach, with the ability to build strong working relationships with a range of internal and external stakeholders
Creative thinking, with experience generating content to meet communications objectives within tight budget constraints
An eye for detail with the understanding that all communication represents the organisation and our work so needs to be accurate and correct
A self-starter, able to identify and act on priorities, and work unsupervised
Desirable professional and technical experience
An understanding of, or strong interest in, forestry, conservation, sustainability or land management issues
Budget management experience
Video production expertise
Experience of internal communications within a large, multi-departmental organisation
Qualifications
Essential
Undergraduate degree (or equivalent) in communications or a related field is desirable, however we recognise that candidates may be qualified through relevant experience.
