Head of Creative Social Media

We are MHCLG

As the Head of Creative Social Media, you will work alongside the Head of Social Media Content to lead a team within the Communications Directorate that designs and delivers our social media strategy. You will lead a team of digital communicators, content creators and channel managers, directing the production of engaging social media content for Ministry of Housing Communities and Local Government (MHCLG) corporate channels, as well as leading the departments content creator strategy to help government reach wider audiences.

As part of the Press, Social Media, External Affairs and Visits team, you will work closely with colleagues across the department to identify opportunities to engage audiences on the Governments priorities. You will find and pursue opportunities to communicate our work to build more homes, improve living standards and devolve power out of Westminster to local leaders. You will champion a social-first approach to communications, ensuring departmental channels deliver engaging, audience-focused content that informs, influences and connects with the public. You will be an experienced communications leader with a track record of working in fast-paced environments, managing risk, demonstrating excellent judgement, influencing senior stakeholders and solving complex communications challenges. You will be capable of developing and motivating a high-performing team while operating effectively under pressure.

Promote a social-first culture that empowers the team to think creatively, act at pace and deliver highly engaging content that cuts through to key audiences while maintaining strong standards of judgement and risk management.

Lead the team in identifying key stakeholders and content creators with trusted audiences to maximise the reach and relevance of departmental communications.

Foster a culture of creativity, innovation and pace, ensuring the team identifies emerging social media trends, audience conversations and cultural moments, and develops timely content that supports departmental objectives and reaches audiences in engaging ways.

Be a confident representative of and advocate for MHCLG, representing the department across the Government Communication Service and with special advisers and partners across government.

Lead an efficient, high-performing team that provides expert social media advice at pace to ministers and senior leaders, and works collaboratively across the Communications Directorate to ensure activity is aligned.

Play a leading role in the senior management team within MHCLGs News, Social Media and Visits function, ensuring activity is coordinated and aligned with wider departmental communications.

Significant experience working in a social media environment, developing engaging content for social media platforms, including filming and editing content.

Proven track record of working with partners, stakeholders and content creators to develop engaging and effective communications.

Experience managing corporate channels and supporting senior leaders to communicate effectively through social media.

The ability to segment audiences using insight and create targeted communications that resonate with different groups.

Excellent judgement and a proven ability to identify emerging social media trends, audience behaviours and cultural moments, fostering a culture of creativity and pace that enables teams to translate insight into timely, impactful content while responding effectively to live events and evolving platforms.

Understanding of the Governments priorities and the ability to work collaboratively with other government departments to communicate the Governments work.

Experience leading and developing high-performing teams, embedding effective ways of working and maintaining high communications standards in line with Government Communication Service and No.10 expectations.

Experience using insight, performance data and trend analysis to evaluate content, identify opportunities and continuously improve the effectiveness of social media activity.

The ability to react quickly and confidently in developing situations, managing competing priorities across a broad policy portfolio and delivering high-quality communications advice to demanding deadlines.