Marketing Executive

The role requires sound judgement and a high degree of autonomy within established procedures. The postholder will collaborate with colleagues across UKEF, other government partners, customers and prospective customers to resolve enquiries and provide a joined-up service. Through an optimised customer journey, accurate lead handling, reliable data and effective campaign delivery, the role will help shape customers first experience of UKEF and improve marketing performance and conversion.

The postholder will work within the Marketing Operations manual, relevant procedures and regulatory requirements, with support available from colleagues and senior team members.

• Support the continuous improvement of marketing systems, automations, processes and guidance, including Salesforce Account Engagement (Pardot).
• Build, test and deliver email and direct marketing campaigns using relevant marketing platforms.
• Qualify and process leads generated through marketing campaigns, responding within agreed service levels and routing enquiries to the appropriate UKEF team or other government organisation.
• Maintain accurate and complete customer records in Salesforce, resolving duplicate, missing or misaligned data.
• Create, update and quality-assure content on UKEFs marketing campaign landing site using WordPress, following accessibility and search-engine optimisation good practice.
• Integrate marketing activity with colleagues across UKEF to provide a joined-up customer journey, including support for event recruitment.
• Contribute accurate data and practical audience insight to performance reporting and evaluation.
• Use customer and company data platforms to develop insight on individual customers and audience segments.

This list is not exhaustive, and you may be required to carry out additional duties according to business needs.

Essential

Qualifications

• Relevant academic qualifications and/or demonstrable professional experience in a related field (A)

Knowledge

• Understanding of direct marketing planning, compliance and execution (A,I)
• Understanding of B2B marketing operations, including how CRM and marketing automation support customer journeys, lead nurturing and a pipeline of prospects for business development (A,I &P)
• Understanding of marketing evaluation and attribution, and the use of analytics, dashboarding or data-visualisation tools to understand and communicate performance (A,I &P)

Skills/Ability

• Good numerical and analytical ability, with attention to detail when handling data and reporting and the ability to identify meaningful patterns while maintaining data quality and process compliance (A,I &T)
• Ability to use CRM or marketing automation tools for audience selection and segmentation, campaign execution, and lead management (A,I)
• Highly organised and process-driven, with the ability to follow procedures, manage competing priorities efficiently and maintain a customer-focused approach, and an interest in using insight and evidence to improve marketing effectiveness (A)

Experience

• Experience using Salesforce, Salesforce Account Engagement (Pardot) or similar CRM and marketing automation tools to support campaigns and lead management (A,I)
• Experience with direct marketing, including planning, delivery and reporting (A,I)
• Experience creating and updating WordPress content and accessibility good practice, and building or maintaining email templates using MJML or HTML (A,I)
• Experience of B2B marketing, particularly within financial services, professional services, government, trade, business support or another complex B2B environment (A,I)
• Experience using customer or company data to build audience segments, support targeting and develop practical insight (A,I)