Marketing Officer

Available Locations

Liverpool, Newport, Norwich, Glasgow or Birmingham.

The following locations listed below are restricted to contracted GCA staff already based in one of these offices:

London, Bristol, Manchester or York.

External applicants are not eligible for these sites. If you select one of these locations as an external applicant your application will unfortunately be withdrawn.

Insight into GCA - Webinar

Watch our Webinar on the above link and gain valuable insight into GCA and our recruitment processes.

Are you a digitally-led and innovative marketing professional ready to help us build our brand and tell our 'value for the nation' story with impact? We are seeking a proactive marketing officer who can hit the ground running for this 14-month fixed-term opportunity.

If you have a passion for creative excellence and trying new ideas this role offers an exciting opportunity to play a pivotal role in the delivery of our multi-channel marketing strategy, helping elevate our brand.

Job Summary

This role is part of a marketing team of 8 that sits within a wider marketing, communications and engagement team of 30 people at GCA. You will be working in a complex and dynamic environment at the heart of government.

Working under one of our Marketing Managers, you will create compelling and engaging multi-channel marketing activity that achieves our organisational goals. You will be comfortable taking the initiative and developing creative new ideas to build awareness and drive action.

Key Accountabilities:

• Manage and optimise our digital marketing channels, including social media, email and search

• Use data and insight to optimise content and channel plans to achieve measurable objectives and key performance indicators

• Leverage the latest digital marketing tools and techniques, including marketing automation and Artificial Intelligence (AI)

• Support marketing managers to develop innovative and creative marketing content and select the right format for the channel

• Work collaboratively with internal and external stakeholders, including marketing agencies, to develop content and optimise channels

• Ensure consistent, high-quality application of our brand across all marketing outputs

• Apply the principles, policies and practices of Government Communications Service to a high professional standard, including accessibility and inclusive communication standards

Essential Criteria (to be assessed at application stage):

• Digital marketing: demonstrable experience of using digital marketing channels and tools, including social media, email and search

• Stakeholder management: able to develop strong, productive relationships at all levels inside and outside of the organisation to achieve business objectives

• Excellent written and verbal communication skills: the ability to articulate complex propositions simply and adapt content to the audience and channel

• Insight and evaluation: experience of collating and using data and insight to monitor and improve performance of marketing activity