Senior Digital Engagement Manager

We are looking for a Senior Digital Engagement Manager with excellent strategic communications, influencing and leadership skills to lead engagement with our colleagues and other stakeholders.

As a Senior Digital Engagement Manager forDigital and Transformation Group (DTG), youll be part of the Department for Work and Pensions (DWP), the UKs biggest public service department that is responsible for welfare, pensions and child maintenance policy for more than 22m customers.

With more than 8000 colleagues, DTG is central to transforming DWPs digital services to ensure customers can access services easily, how and when they want to.

In this role, you will lead on planning and implementing complex communications and engagement campaigns using data and insight, aligned to wider departmental outcomes and in collaboration with senior stakeholders.

As well as internal engagement to DTG colleagues, this role will also specialise in engagement with stakeholders outside of DTG, such as DWP, other government departments, Ministers and partners delivering transformation ensuring lines to take and briefing materials are up to date.

As a Senior Digital Engagement Manager, you will:

• Lead the delivery of the DTG engagement strategy, ensuring alignment with DTGs purpose, business priorities and DWPs 2030 strategy.
• Support senior leaders in delivering clear, confident, and consistent strategic narratives that reflect our values, priorities and business outcomes. Providing expert advice and constructive challenge when needed.
• Brief senior leaders, providing clear lines to take and advising them on their engagement activities meeting high standards of written and oral communication.
• Lead on stakeholder mapping to establish key relationships, how we engage with them and how they are managed.
• Play a leading role in the wider DTG engagement community. You will provide visible and accessible leadership, encouraging collaborative cross-team delivery, providing professional support and actively helping build skills and capability.
• Build and maintain strong relationships with external stakeholders, promoting DTG's priorities and strengthening engagement with key audiences.
• Lead the development and delivery of DTG's external narrative, identifying opportunities to communicate achievements and complex initiatives clearly and effectively.
• Provide expert communications advice to senior leaders on complex, sensitive and reputational issues, supporting informed decision making.
• Develop and deliver engagement strategies for key communications priorities, such as AI, data and digital transformation, working in partnership with the DWP Press Office to maximise proactive and reactive media opportunities.

Professional memberships are desirable but not essential for this role. Relevant memberships may include:

• Chartered Institute of Marketing
• Chartered Institute of Public Relations
• Government Communications Service - Practitioner level
• Institute of Internal Communications

See selection process for further details.

If you would like to learn more about the role, please contact [email protected].