Social Media Specialist - 37,456 - 42,084 p.a. + on-call allowance + benefits

We are currently looking for a Social Media Specialistto join our Communications and EngagementFunction within the Enablement group.

This is a full-time opportunity, on a permanent basis. The role will be based in 10 South Colonnade, Canary Wharf London, E14 4PU.

Government departments and agencies are working towards implementing a minimum 60% attendance in office sites.

We are currently implementing a flexible, hybrid way of working, with a minimum of 8 days per month working on site to enable the collaboration and contact with partners and stakeholders needed to deliver MHRA business. Attendance on site is driven by business needs so depending on the nature of the role, this can flex up to 12 days a month, with the remainder of time worked either remotely or in the office. Some roles will need to be on site more regularly. Remote working is potentially available for some specific roles. Please discuss this with the recruiting manager before accepting an appointment.

Who are we?

The Medicines and Healthcare products Regulatory Agency enhance and improve the health of millions of people every day through the effective regulation of medicines and medical devices, underpinned by science and research.

The MHRA Communications and Engagement Group is a multi-award-winning team that has a consistent track-record of achievement and providing value for money. Our focus is to support the agency to deliver its business outcomes by putting patients and the public at the centre of all our work. We are organised in the following teams: News & Media, Communications, Patient and Public Stakeholder Engagement and Customer Experience. This role is in our News and Media team.

The news and media team handles high-profile, sensitive and day-to-day news and issues affecting the organisation and its remit. It also proactively leads on and delivers proactive and creative media and social media strategies and scientific communications. This team incorporates the social media function.

Whats the role?

The Social Media Specialist will:

• Scope, write, edit, produce and publish organic and paid-for social media content creatively and proactively, enhancing the agencys reputation and promoting the wider contribution the agency makes to public health and science nationally and globally.
• Manage the agencys social media channels, and support communications, media and marketing campaigns, using social media channels and communities to target, engage and communicate to audiences effectively and appropriately. Evaluate and optimise our social media content and channels, advising on best practice and propriety.

Key responsibilities:

• Plan and create organic and paid-for social media content according to what works for the platform and its audience, with an understanding of accessibility and usability requirements, and embedding social media channels in all media handling for both proactive announcements and reactive media handling. Capable of using communications skills to develop interesting, accessible content and implement this across a range of channels.
• Manage the agencys social media accounts and advise staff and senior leaders of effective organic and targeted paid-for social media approaches, including the executive committee and chief executive.
• Identify and work with key influencers on social media and collaborate across patient, public, stakeholders, the wider healthcare system and government to amplify social media messaging. Write, edit and publish content to style for our websites, using a content management system.
• Ensure social media content is engaging and fresh, working with the visual and creative content lead to produce or effectively commission products such as video and images for social media e.g. infographics, and supporting the delivery of online events including podcasts, live chats, broadcasts, blogs and Tweets. Use data and analytics to test and learn, optimising our social medial content for audiences.

Who are we looking for?

Our successful candidate will demonstrate the following:

• Experience of developing, executing and evaluating organic and paid-for social media activity, and to optimise performance and use results to inform business decisions.
• Good knowledge and experience of working with the traditional media in a busy press office in a large, complex, expert organisation, including ability to react to fast-breaking news stories.
• Excellent written and social media engagement and oral communication skills with a strong, proven understanding of what makes interesting, and accessible social media content.
• Excellent interpersonal skills with the ability to develop good working relationships and influence social media influencers, journalists and senior managers, dealing with conflict and challenge in a calm, measured way.

Method of assessment: A=Application, T=Test, I=Interview, P=Presentation

Behaviour Criteria:

• Communicating and Influencing (A,I)
• Managing a Quality Service (I)
• Seeing the Big Picture (I)

Experience Criteria:

• Good knowledge and experience of working with the traditional media in a busy press office in a large, complex, expert organisation, including ability to react to fast-breaking news stories. (A,I)
• Experience of developing, executing and evaluating organic and paid-for social media activity, and to optimise performance and use results to inform business decisions. (A,I,T)

Technical Criteria:

• Excellent written and social media engagement and oral communication skills with a strong, proven understanding of what makes interesting, and accessible social media content. (A,I,T)

If you would like to find out more about this fantastic opportunity, please read our Job Description and Person Specification!

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