Business Development Manager
Job Description
Job summary
Our Business Development Manager plays a key role in our small core team, working with staff across the organisation to develop our offers to NHS partners and building and managing relationships with external funders and partners from the statutory, charity and corporate sectors. Reporting to the Chief Executive the postholder plays a leading role in developing strategies to increase our impact, diversify our revenue streams and support the spread and replication of evidence-based models of care and service improvements, emerging from Pathways own work and our wide inclusion health networks.
Main duties of the job
1. Research and identify opportunities to spread Pathway's models of improved care including new routes to NHS commissioners, budget holders and innovative funding mechanisms. With senior support identify target contacts and generate leads to develop and diversify Pathway's revenue streams and carry out planning to adapt to external environments
2. Lead and coordinate the development of high-quality grant applications and service business cases, working across Pathway's teams to gather evidence, articulate impact and make compelling cases for support to NHS commissioners and Trusts, charitable foundations, and corporate partners
3. Build, manage and track relationships with NHS commissioners, system partners, clinical champions, corporate partners and funders through new and existing mechanisms. Represent Pathway externally, developing a deep understanding of commissioners' and funders needs and propose ways Pathway can plan to meet them. Help staff, Fellows, and close partners to understand these needs and how Pathway may need to change in response
4. Work with the Communications Manager to develop promotional campaigns and marketing materials to increase Pathway's impact and generate external income. Maintain a strong working knowledge of Pathway's care innovations and service models. Promote these in an NHS appropriate style. Keep abreast of developments in the NHS to ensure Pathway's communications and marketing activities connect with current health service concerns
About us
Pathway is a unique national charity with two mutually reinforcing purposes:
i) to improve health and care outcomes for people experiencing homelessness and other forms of profound social exclusion,
ii) to use the evidence and experience we generate to campaign for wider system and policy changes that will prevent homelessness and deep social exclusion in the first place.
Since our foundation in 2010 Pathways success has been based on clinical credibility, and our commitment to evidence-based practice, the involvement of lived experience, quality improvement, health equity, social justice and compassion in care. We work within and alongside the NHS to improve the quality of NHS services and to foster the adoption of evidence-based care quality improvements for our population. Pathway has played a leading role in defining the concept of inclusion health and building recognition of the needs of our population across the NHS. In 2021 we merged with Crisis, the national homeless charity, to become a subsidiary charity in their group which allowed us to further increase our impact and reach across the system.
Job responsibilities
The Role
Our Business Development Manager plays a key role in our small core team, working with staff across the organisation to develop our offers to NHS partners and building and managing relationships with external funders and partners from the statutory, charity and corporate sectors. Reporting to the Chief Executive the postholder plays a leading role in developing strategies to increase our impact, diversify our revenue streams and support the spread and replication of evidence-based models of care and service improvements, emerging from Pathways own work and our wide inclusion health networks.
The main tasks are:
1. Business Development & Lead Generation
Research and identify opportunities to spread Pathway's models of improved care, including new routes to NHS commissioners, budget holders, and innovative funding mechanisms. With senior support, identify target contacts and generate leads to develop and diversify Pathway's revenue streams and carry out planning to adapt to the external environment.
2. Grant Writing & Funding Applications Lead and co-ordinate the development of high-quality grant applications and service business cases, working across Pathway's teams to gather evidence, articulate impact, and make compelling cases for support to NHS commissioners and Trusts, charitable foundations, and corporate partners.
3. Relationship Management Build, manage and track relationships with NHS commissioners, system partners, clinical champions, corporate partners and funders through new and existing mechanisms. Represent Pathway externally, developing a deep understanding of commissioners' and funders needs, and propose ways Pathway can plan to meet them. Help staff, Fellows, and close partners to understand these needs and how Pathway may need to change in response.
4. Marketing & Communications Work with the Communications Manager to develop promotional campaigns and marketing materials that increase Pathway's impact and externally generated income. Maintain a strong working knowledge of Pathway's care innovations and service models, and promote these in an NHS-appropriate style. Keep abreast of developments in the NHS to ensure Pathway's communications and marketing activities connect with current health service concerns.
Person Specification
Experience
Essential
- i) excellent oral and written communications skills including presentation skills
- ii) experience of building trust, confidence and excellent working relationships with clients and partners
- iii) experience of working within the health or health inclusion field preferably within NHS commissioning organisations or public health
- iv) demonstrable knowledge of NHS commissioning structures and practices
- v) passion for and a strong commitment to improve health outcomes for the most marginalised people in the UK
- vi) the credibility to describe and promote care and service quality improvements developed by Pathway and practitioners across our networks
- vii) knowledge and experience of marketing techniques and evidence of success in applying them to public sector organisations
- viii) demonstrable experience of project and programme management
- ix) ability to see the big picture and develop strategies that can be understood and taken forward by others in the team
- x) demonstrable experience of working successfully within a team
- xi) strong negotiating skills including evidence of securing ongoing revenue for projects or programmes
- xii) a commitment to Pathways core values including a firm commitment to human rights-based approaches and eradicating unfair discrimination in all its forms
Desirable
- i) experience of fundraising and grant writing
- ii) experience of charity sector governance
- iii) experience of working with central, regional and/or local government
Employer details
Employer name
The London Pathway
Address
4th Floor East
250 Euston Road
London
NW1 2PG
United Kingdom
