Digital Content and Engagement Officer
Job Description
Job summary
The Digital Content and Engagement Officer supports the organisations marketing and communications (Marcomms) activity by producing highquality digital content and strengthening engagement across social media, websites and digital platforms. The post holder plays a key role in promoting organisational messages, enhancing brand identity and supporting the delivery of communication and marketing campaigns to internal and external audiences.
Main duties of the job
Key Responsibilities
- Create, edit and publish digital content across social media, websites and online platforms to support Marcomms objectives.
- Assist in the development and delivery of marketing and communication campaigns.
- Produce graphics, videos, written content and promotional materials aligned with brand guidelines.
- Monitor digital engagement, respond to online enquiries and escalate issues appropriately.
- Support internal communications, newsletters and digital updates.
- Analyse digital performance data and prepare basic reports to inform marcomms planning.
- Maintain brand consistency across all digital outputs.
- Contribute to organisational events, campaigns and promotional activities through digital channels.
- Build positive relationships with internal teams and external partners to support communication and engagement goals.
About us
The Priory Centre in Lundwood is one of Barnsley Healthcare Federations most vibrant and dynamic bases, a busy community hub where healthcare, local services and people come together every day. It is full of energy and purpose, and is home to our central administration, governance and operational teams who work collaboratively to support high quality healthcare across Barnsley.
The Centre is buzzing from morning to evening. A welcoming cafe sits at the heart of the building, alongside modern conference and meeting rooms used for training, workshops and organisational events. Our large events hall, with capacity for up to 120 people, brings the community together for health initiatives and large scale gatherings.
The Priory Centre also houses partner organisations, an onsite GP surgery and the iHeart out of hours service, making it a key access point for primary care in Barnsley. With an onsite creche, regular community events and a well used food pantry, it offers an inclusive and community driven environment.
Working here means joining a team that values professionalism, collaboration and personal growth. Barnsley Healthcare Federation is known for its supportive culture and commitment to developing its people. Staff are encouraged to share ideas, drive improvements and take pride in delivering services that make a real difference.
If you want to work somewhere lively, welcoming and full of purpose, The Priory Centre offers an exciting and rewarding place to build your career.
Job responsibilities
Job Statement
The Digital Content and Engagement Officer supports the organisations marketing and communications, Marcomms activity by producing high quality digital content and strengthening engagement across social media, websites and digital platforms. The post holder plays a key role in promoting organisational messages, enhancing brand identity and supporting the delivery of communication and marketing campaigns to internal and external audiences.
Key Responsibilities
- Create, edit and publish digital content across social media, websites and online platforms to support Marcomms objectives.
- Assist in the development and delivery of marketing and communication campaigns.
- Produce graphics, videos, written content and promotional materials aligned with brand guidelines.
- Monitor digital engagement, respond to online enquiries and escalate issues appropriately.
- Support internal communications, newsletters and digital updates.
- Analyse digital performance data and prepare basic reports to inform marcomms planning.
- Maintain brand consistency across all digital outputs.
- Contribute to organisational events, campaigns and promotional activities through digital channels.
- Build positive relationships with internal teams and external partners to support communication and engagement goals.
Person Specification
Knowledge and Skills
Essential
- Understanding of digital engagement
- Awareness of marketing and communication principles
- Understanding of brand identity
- Knowledge of digital content creation
- Skills
- Clear professional communication
- Creative digital content production
- Strong organisational skills
- Ability to prioritise workloads
- Competent IT and digital skills
Desirable
- Knowledge of communication planning
Experience
Essential
- Experience using social media platforms
- Experience creating digital content
- Experience supporting marketing or communication activities
- Experience producing written communication
Desirable
- Experience analysing digital engagement data
- Experience supporting events or campaigns
- Experience using design or editing software
- Experience working in a public facing role
Personal Qualities
Essential
- Professional and reliable
- Creative and enthusiastic
- Strong attention to detail
- Collaborative and approachable
- Commitment to high quality digital engagement and marcomms delivery
- Ability to work flexibly
Qualifications
Essential
- Degree in marketing, communications, media or related field
- GCSEs (or equivalent) including English and Maths
Desirable
- Digital content or social media training
- Graphic design or editing training
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
Barnsley Healthcare Federation
Address
Barnsley Healthcare Federation CIC
BHF Priory Centre
Pontefract Road, Lundwood
Barnsley
South Yorkshire
S71 5PN
United Kingdom
Employer's website
https://barnsleyhealthcarefederation.co.uk/ (Opens in a new tab)
