Digital Engagement Officer
Job Description
Job summary
An exciting opportunity has arisen for a Digital Engagement Officer to join the Communications team here at GOSH. As Digital Engagement Officer there are three areas that you will work across:
Trust's Social Media
You will take a leading role in the management and operational delivery of GOSH NHS Trust's social media accounts, (LinkedIn, YouTube, BlueSky, X) planning and producing content, monitoring for responses from and engaging with our community.
You will also lead managing operational delivery for other accounts including GOSH Learning Academy (Instagram, LinkedIn and Facebook) and Research & Innovation channels.
You will work closely with the GOSH Charity social media team on our shared Meta channels, and the Senior Digital Marketing Executive.
Website content
You will work with the Website Manager to update our website. You will lead on facilitating onboarding of new website editors and manage the website requests inbox, promptly addressing inquiries and requests.
Digital content creation
You will use your in-depth skills and knowledge of digital media to develop content that aligns with our strategy and can be used across the Trust's and Charity's digital channels and provide support and training to the Communications team. Additionally, you will manage filming and photography equipment, optimising resources to achieve production needs within budget limitations.
Main duties of the job
- Play a leading role in the management and operational delivery of GOSH's social media accounts, collaborating closely with the Communications team to plan and develop integrated content strategies.
- Develop and execute innovative digital communication plans to engage patients and the public.
- Drive the implementation of marketing and communications strategies through digital channels, working closely with the external communication and digital lead to achieve objectives
- Organise web requests, prioritise projects, and collaborate with internal stakeholders to ensure website content meets user needs.
- Manage the website requests inbox and social media inbox, promptly addressing inquiries and requests.
- Employ a multichannel approach to digital content creation, aligning with the Trust's overarching communications strategy and demonstrating skills in planning and execution. Provide support and training to the Communications team, delivering guidance on content creation.
- Provide guidance on CMS usage to the Communications team and website editors, adapting and optimising training programs to enhance effectiveness.
About us
We are committed to recruiting the best person for the job through a fair, open and consistent process that is free from bias and discrimination.
We are working towards becoming an anti-racist organisation. This means creating a workplace where every colleague feels seen, heard and valued, and where racism in any form has no place. Our anti-racism commitment is backed by action through our Anti-Racism Statement and action plan, developed in collaboration with our REACH staff network.
We actively challenge discrimination, dismantle barriers and embed equity across all aspects of our workforce, including recruitment, progression and development. All applicants will receive equal consideration regardless of race, ethnicity, nationality, religion or belief, sexual orientation, gender identity, age, disability, health condition or employment history.
We particularly welcome applications from ethnically diverse communities, people with disabilities or long-term health conditions, and LGBTQ+ community members. We are proud to be a Disability Confident Employer, a member of the Business Disability Forum, and a Stonewall Diversity Champion.
Our staff networks, including REACH, PRIDE, ENABLED and Women's Networks, are active and executive supported. These employee-led networks play a vital role in shaping an inclusive culture at GOSH and are open to all colleagues.
Together, we are building a culture where inclusion is not optional - it is essential.
Job responsibilities
The full job description provides an overview of the key tasks and responsibilities of the role, and the person specification outlines the qualifications, skills, experience and knowledge required. For both documents please view the attachment/s below.
Person Specification
Academic/Professional qualification/Training
Essential
- Educated in a relevant subject, for example communications, multimedia, broadcast journalism or have the equivalent work experience in a relevant area
Culture and Values
Essential
- Our Always Values
- Experience of working as part of a diverse team
- Experience of contributing to an inclusive workplace culture
Experience/Knowledge
Essential
- Experience of managing social media and digital channels ensuring a regular stream of content that aligns with strategic communication goals
- Experience of using Content Management Systems
- Extensive knowledge of social media platforms and evidence of continued engagement with changes and developments in digital platforms
- Skilled social media content producer, with experience using applications such as Canva to achieve the visual brand's objectives across digital and print mediums
Desirable
- Extensive knowledge of digital video editing software, including Adobe Premiere Pro, After Effects and Audition
Skills/Abilities
Essential
- Experience of delivering effective content independently
- Planning and organisational skills
- Solid copywriting skills for a range of digital platforms particularly web and social copy, with an understanding of SEO and content design principles
- Ability building trusted relationships with colleagues across various levels in an organisation working to achieve common goals
- Proven knowledge of analytical tools to manage, report on and learn from the effectiveness of communications activity, including Google Analytics 4 and social media tools such as Sprout Social
- Ability to manage relationships and deal sensitively with the sharing of family's stories, working with children and families
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details
Employer name
Great Ormond Street Hospital for Children NHS Foundation Trust
Address
Barclay House, Great Ormond Street Hospital for Children NHS Foundation Trust
Great Ormond Street Hospital
London
WC1N 3JH
United Kingdom
