Growth Manager - Clarity Healthcare
Job Description
Job summary
We are always looking for great talent to join our team and help achieve our ambitious goals and growth. We care about our people, and we care about the future of eye health and how Clarity can play an innovative part in making this great, with your help. At Clarity we focus on providing the highest quality patient centric care, participating in the entire pathway for patients from pre-admission, surgery, and post-operative management.
Main duties of the job
The role holder will be responsible for driving patient acquisition, engagement, retention, and revenue growth for Clarity Healthcare. They will develop and deliver multi-channel marketing campaigns across digital, CRM, content, partnerships, referrals, and local market activity, ensuring Clarity's value proposition is clearly communicated and consistently represented across all customer touchpoints. Working closely with internal and external stakeholders, the role holder will use customer insights and market intelligence to deliver measurable commercial growth and enhance the patient experience
About us
Since 2012, CHEC has been working with the NHS to increase patient choice and provide better access to exceptional, timely, locally-based ophthalmology and gastroenterology care free at the point of care. CHEC has a nationwide portfolio of community hospitals and clinics operating in a unique hub-and-spoke model. We are proud to have a role alongside colleagues in the NHS, offering patients the choice of access to essential procedures and help achieve the best possible clinical outcomes. We continue to expand our community-based offering of vital healthcare to patients across England, including ENT (Ear, Nose and Throat) and Dermatology services. CHEC is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees to share this commitment, this includes being aware of and adhering to all CHEC Safeguarding policies. Recruitment checks are undertaken in accordance with the NHS Employment Check Standards and successful
Job responsibilities
We are looking for someone who can. Develop and deliver Clarity Healthcare's annual marketing plan, aligned to commercial growth objectives. Lead integrated marketing campaigns across the full patient journey, from awareness and acquisition through to retention and advocacy. Identify and implement growth opportunities across services, locations, audience segments, and referral channels Manage and optimise multi-channel marketing activity, including digital, social media, email, website, PR, events, and referral marketing. Create compelling marketing materials and campaign assets that support business objectives and brand consistency. Drive lead generation and conversion by improving website performance, patient journeys, and campaign effectiveness.
Person Specification
Additional Criteria
Essential
- What youll bring to the role:
- Degree level qualification or equivalent experience in Marketing, Business or Communications or can demonstrate significant relevant experience.
- Significant experience in a growth, campaign or marketing management role.
- Experience developing and delivering integrated multi-channel campaigns.
- Strong commercial awareness and understanding of customer acquisition.
- HubSpot or equivalent CRM platform experience
- Experience working with CRM and marketing automation platforms.
- Ability to interpret data and translate insight into action.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
CHEC
Address
Broughton Business Park
1-6 Star Building, Oliver's Pl
Fulwood
Lancashire
PR2 9WT
United Kingdom
Employer's website
https://www.communityhealthservices.co.uk (Opens in a new tab)
