Senior Digital Marketing Executive
Job Description
Job summary
The Senior Digital Marketing Executive will work closely with the Commercial Marketing Lead to develop and deliver digital marketing strategies that drive referrals and improve conversion for International and Private Care and the GOSH Learning Academy. As Growth Marketing Executive, you will be a key driver of digital performance and international patient acquisition. This role is ideal for a data-driven marketer with a passion for scaling digital campaigns, optimising user journeys, and delivering measurable growth across international markets--particularly the Middle East.
You will lead on performance marketing initiatives, manage digital channels, and collaborate with internal teams and external agencies to deliver high-impact campaigns that increase patient referrals and brand visibility. Working with the Commercial Marketing Lead and multiple agencies, you will have a growth marketing mindset and excellent analytical skills.
They will take the lead on the delivery of all digital marketing for Gosh Learning Academy and GOSH international and Private Care.
Main duties of the job
1. To support the Commercial Marketing Lead to develop, manage and execute the digital marketing strategy, including SEO, email, social media and display advertising campaigns2. Grow web traffic and enable digital growth.3. Working with the Digital Engagement Officer they will manage our commercial social media platforms to deliver brand awareness and referrals.4. Development of programmes to increase online brand awareness and reputation including regular newsletters.5. Evaluate customer experience across digital channels, and deliver projects to improve conversions and journeys.6. Work with the in region Agency to develop and monitor ad campaigns and budget.7. To identify new markets, channels and strategies for online growth.8. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns9. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)10. Own the project plan for the I&PC website and social media presence including for the Middle East, ensuring content is optimised for SEO, UX, and conversion.
About us
We are committed to recruiting the best person for the job through a fair, open and consistent process that is free from bias and discrimination.
We are working towards becoming an anti-racist organisation. This means creating a workplace where every colleague feels seen, heard and valued, and where racism in any form has no place. Our anti-racism commitment is backed by action through our Anti-Racism Statement and action plan, developed in collaboration with our REACH staff network.
We actively challenge discrimination, dismantle barriers and embed equity across all aspects of our workforce, including recruitment, progression and development. All applicants will receive equal consideration regardless of race, ethnicity, nationality, religion or belief, sexual orientation, gender identity, age, disability, health condition or employment history.
We particularly welcome applications from ethnically diverse communities, people with disabilities or long-term health conditions, and LGBTQ+ community members. We are proud to be a Disability Confident Employer, a member of the Business Disability Forum, and a Stonewall Diversity Champion.
Our staff networks, including REACH, PRIDE, ENABLED and Women's Networks, are active and executive supported. These employee-led networks play a vital role in shaping an inclusive culture at GOSH and are open to all colleagues.
Together, we are building a culture where inclusion is not optional - it is essential.
Job responsibilities
The full job description provides an overview of the key tasks and responsibilities of the role, and the person specification outlines the qualifications, skills, experience, and knowledge required. For both documents please view the attachment/s below.
Person Specification
Academic/Professional qualification/Training
Essential
- A degree in marketing, business, or a related field or four years equivalent work experience
Desirable
- A post graduate diploma in digital marketing
GOSH Culture and Values
Essential
- Our Always values
Experience/Knowledge
Essential
- At least 4 years in a similar role with evidence of projects that have delivered business growth
- Experience of delivering digital growth
Desirable
- Experience of delivering results with limited budgets
Skills/Abilities
Essential
- Analytic ability
- Copy writing skills including for the web
- Technical skills in online tools and resources
- Communicating and networking skills
- Tenacity and creativity
- Team player
- Agency management
- Knowledge and experience of SEO, Paid Digital Marketing (display and PPC), Email marketing and social media
- Familiarity with healthcare marketing regulations and patient privacy standards
Desirable
- Experience working with international audiences or in the Middle East region.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details
Employer name
Great Ormond Street Hospital for Children NHS Foundation Trust
Address
Great Ormond Street Hospital
Great Ormond Street
London
WC1N 3JH
United Kingdom
