Senior EPR Communications Manager
Job Description
Job summary
The University Hospitals of Liverpool Group has an exciting opportunity for an experienced Senior Communications Manager to support high-quality internal and external communications across our Unity Liverpool Transformation programme powered by Nervecentre EPR.In this fixed-term role, you'll work within the EPR Change and Transformation workstream to deliver timely, effective communications aligned with EPR delivery. You will collaborate with colleagues at all levels, provide specialist communications and media advice, support reputation management and create engaging content across multiple channels.This is a chance to promote ground breaking transformation across all UHL Group sites and strengthen relationships with partners, patients, staff and stakeholders. Hybrid working is available, with on-site presence expected each week.
Main duties of the job
-Deliver internal and external communications supporting UHL's EPR transformation activity.-Ensure communications are timely, effective and aligned with Trust EPR strategy.-Provide specialist communications and media advice to staff, including senior leaders.-Support proactive and reactive media work to protect and enhance the Trust's reputation.-Lead media events, launches and visits, including high-profile and VIP engagements.-Produce high-quality content such as newsletters, campaigns, digital assets and publications.-Build and maintain relationships with local, regional, specialist and national media.-Support internal campaigns to boost staff engagement with research.-Coordinate stakeholder engagement for EPR projects with the wider Comms and Marketing team.-Contribute to planning and delivering social media and online content.
About us
Liverpool University Hospitals NHS Foundation Trust comprises Aintree University Hospital, Broadgreen Hospital & Royal Liverpool University Hospital.
We are part of NHS University Hospitals of Liverpool Group, formed on 1 Nov 2024 from the coming together of LUHFT and Liverpool Women's NHS Foundation Trust and Liverpool Heart and Chest Hospital.
UHLG is one of the largest employers in the region, with over 16,800 colleagues dedicated to caring for our communities - from birth and beyond.
For the 630,000 people across Merseyside, we are their local NHS. We provide general and emergency hospital care, alongside highly specialised regional services for more than two million people in the North West.
Aintree University Hospital is the single receiving site for adult major trauma patients in Cheshire and Merseyside and hosts a number of regional services including an award-winning stroke facility. Broadgreen Hospital is home to elective surgical, diagnostic and treatment services, together with specialist patient rehabilitation. Liverpool Women's Hospital specialises in the health of women and babies, delivering over 7,200 babies in the UK's largest single site maternity hospital each year. The Royal Liverpool University Hospital is the largest hospital in the country to provide inpatients with 100% single bedrooms and focuses on complex planned care and specialist services.
For roles at Liverpool Women's, visit their careers page.
Job responsibilities
External Communications-Deliver proactive and reactive communications promoting EPR and supporting Trust objectives.-Identify strong media stories and enhance the Trusts reputation.-Monitor media coverage and share insights with senior staff.-Work with partners and agencies on joint communications.-Produce press releases, statements, briefings and promotional content.-Support external campaigns on research and Trust priorities.-Represent the Trust at events when required.
Internal Communications-Deliver internal communications and campaigns promoting EPR and transformation Trust goals.-Work with EPR project teams on project specific campaigns.-Produce and manage campaign materials.-Support staff to improve internal communication flow.-Create staff briefings, newsletters and digital content.-Lead internal newsletters with colleagues and design/print agencies.
Stakeholder Engagement-Coordinate stakeholder engagement for EPR activities.-Align activities with the Trusts engagement plan.-Represent the Trust as needed.
Digital & Social Media-Support planning and creation of social and digital content.-Assist with online campaigns promoting EPR.-Ensure digital content meets Trust branding and tone.
Person Specification
Qualifications
Essential
- Educated to degree level or equivalent
Desirable
- Professional management qualification
- Postgraduate qualification in marketing, communications or public relations
Experience
Essential
- Demonstrable experience in a communications/PR environment
- Marketing experience
- Demonstrable experience of developing and implementing marketing strategies
- Staff management experience
- Experience of working in a corporate communications environment
Desirable
- Experience in an NHS or other public sector communications/PR environment
- Experience of consultation in the NHS
- Experience of leading marketing events, in public or private sector
Knowledge
Essential
- Detailed knowledge and understanding of the NHS including latest developments and policy initiatives
- Understanding, knowledge and track record of managing internal and external communications in a large organisation
- Excellent knowledge of local and national policies and priorities
Skills
Essential
- Ability to prioritise and deliver objectives in a complex environment
- Ability to manage multiple priorities and meet demanding deadlines
- Diplomatic and able to work effectively with a wide range of people at all levels inside and outside the organisation
- Ability to work flexibly
- Ability to work individually and as a member of a team
- Ability to work on own initiative, to exercise sound judgement and discretion and to seek advice when necessary
- Excellent written and verbal communication skills
- Excellent planning, prioritising and organising skills
Other
Essential
- Strong commitment to high standards or service delivery and customer care
- Organised and systematic in approach and highly attentive to detail
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details
Employer name
Liverpool University Hospitals NHS Foundation Trust
Address
Liverpool Innovation Park
Edge Lane
Liverpool
L7 9NJ
United Kingdom
