Rest Less has today announced the acquisition of the assets of Older is Wiser Media Ltd, which includes a range of websites including 50Connect, Older is Wiser, and Just Competitions.

Older is Wiser Media Ltd was established in 2013 by Anthony Page, the former Chief Executive of Age Concern Enterprises Ltd. After leaving Age Concern in 2006, Anthony bought 50Connect, a website which launched in 2001 and has been championing the rights of pre and post retired people ever since. Today, 50Connect is one of the longest-running websites dedicated to the over 50s in the UK with tens of thousands of members and hundreds of thousands of visitors every month.

Rest Less is the UKs fastest growing digital community and advocate for people aged 50 and older. It launched in 2019, championing the benefits of age diversity in the workforce and connecting progressive employers with talented people aged 50 and older who were looking for full or part-time work. Today, Rest Less has more than 1.1 million members and offers a suite of products and services to help its members across all aspects of midlife transitions from Careers, Health, Wealth, Relationships and Lifestyle.

Stuart Lewis, Chief Executive of Rest Less, commented: “Older is Wiser Media was one of the original pioneers of the digital age dedicated to the over 50s, so we are honoured to take on the responsibility of continuing its great work under the Rest Less umbrella. We’re also delighted to expand the already sizeable audience reach of the Rest Less group and to welcome two new team members – Gareth Hargreaves and George Kosa into the Rest Less family too.”

Anthony Page added: “I have worked in the longevity space since the 1980s and as I’m about to turn 79, it’s about the right time for me to hand over the reins of Older is Wiser Media to give me more time to concentrate on some other specific business interests. I’m really pleased to have found a safe home in Rest Less for the Older is Wiser Media sites as well as a place for my talented colleagues to continue to produce high quality content to this important audience.

‘Technology and segmentation of this market has changed staggeringly over recent decades. Today’s 50, 60, 70 year olds are no longer a single cohesive group of people; rather it is a multiplicity of groups with different ideas, opinions and needs. Stuart and Sara at Rest Less are the first people in 30 years who have a clear picture of how best to work with this incredibly underserved audience and I’m excited to see what happens next for Rest Less.”


Notes to Editors

For media enquiries, please contact:
Aisling Gray
Head of Communications
Phone: 07900996065
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About Rest Less
Rest Less ( launched in early 2019 and is a digital community for people in their 50s, 60s and beyond. Rest Less is on a mission to help its members get more out of life and offers content guidance and resources on topics spanning Jobs and Careers, Volunteering, Learning, Money, Health and Lifestyle and Dating.