Volunteer SEO & Content Strategy Manager

Help people find accurate, ethical information. As a Volunteer SEO & Content Strategy Manager, you'll build content systems and optimise search visibility to ensure the CIC's resources, campaigns, and educational materials are accessible, responsible, and impactful.

What will you be doing?

Develop and manage an SEO and content strategy to make the CIC's resources discoverable and structured. Conduct keyword and topic research, plan content systems like pillar pages and learning pathways, optimise website and campaign content for search, track performance, identify content gaps, and ensure all materials follow trauma-informed and safeguarding standards.

What are we looking for?

● Practical experience in SEO, content strategy, or digital publishing

● Understanding of how search engines and content ecosystems function

● Ability to conduct keyword research and topic analysis

● Experience planning structured content systems (pillar pages, topic clusters, learning pathways)

● Ability to optimise website pages, blog content, and educational resources for search visibility

● Familiarity with SEO tools, analytics platforms, or content management systems

● Strong strategic thinking and long-term planning ability

● Ability to collaborate with writers, designers, and campaign teams

● Sensitivity when working with serious and vulnerable subject matter

● Willingness to follow safeguarding, ethical communication, and data protection frameworks

● Equivalent professional or voluntary experience accepted Desirable Competencies

● Experience working in non-profit, CIC, or mission-driven organisations

● Familiarity with content systems for education or advocacy

● Experience planning campaign-based content clusters

● Understanding of accessibility and inclusive digital communication

● Experience working with volunteer-led teams

● Familiarity with low-cost or open-source digital tools Qualifications

● Formal qualifications: Not required.

● Professional experience: Equivalent practical experience acceptable.

● Data protection or safeguarding training: Required once in post. Training can be provided.

What difference will you make?

Your work ensures that survivors, supporters, and the public can easily find accurate, ethical information. By building structured content and optimising search visibility, you will strengthen awareness, support informed engagement, and help the CIC share survivor-centred resources responsibly.