Marketing Officer - National Events, Commercial Visitor Development and Camping
- Civil Service
- Full Time
- Bristol
- 35,039 - 35,039
Job Description
Job summary
What youll do
Support the delivery of marketing campaigns for Forestry Englands national events programme, including the Forest Live concert series and seasonal illuminated trails, alongside promotional activity for overnight stays and camping products. The role is responsible for creating and delivering digital marketing and communications activity that drives ticket sales, audience growth, brand awareness and revenue generation. Key duties include content creation, email marketing, social media management, digital advertising, stakeholder engagement and campaign coordination. The post holder also supports customer communications, including contingency and crisis messaging, and works closely with internal teams, external partners and suppliers to ensure consistent, effective promotion of Forestry Englands events and accommodation offers.
A key feature of the role is supporting some of Forestry Englands highest-profile public engagement activities. This includes Forest Live, one of the UKs longest-running outdoor concert series, which attracts more than 140,000 attendees annually and has featured internationally recognised artists such as Sting, Nile Rodgers & CHIC, Fatboy Slim, Becky Hill and Paloma Faith. The role also contributes to the marketing of nationally recognised festive and Halloween illuminated trails, helping to engage new audiences and generate commercial income. Through these flagship experiences, the post holder plays an important role in showcasing Forestry Englands work to millions of visitors and customers nationwide.
The role supports the marketing for overnight stays at Forestry England, working with the Overnight Stays Marketing Manager on their digital marketing activity for one day a week, overseeing digital marketing channels including social media, digital ads and email marketing in collaboration with accommodation partners to ensure consistency of messaging and brand throughout all joint activities.
Bristol office is the preferred location.
However, this role can be based at any Forestry England office, with travel to the Bristol office expected 2- 4 times per month.
Where youll work
Bristol office is the preferred location.
However, this role can be based at any Forestry England office, with travel to the Bristol office expected 2- 4 times per month.
Blended (home and office) working is available for this role.
Job description
Support the Marketing Manager, National Events on all aspects of events marketing campaign
planning, delivery and evaluation.
Support the marketing of our Overnight Stays and Camping offers at Forestry England for one
day a week.
Plan, create, curate and coordinate Forest Live and overnight stays social media content
across our dedicated Forest Live and Forestry England Camping channels on Facebook and
Instagram. Working with the National Digital Team find opportunities to create and promote
campaign content across all national social media channels.
Effectively manage our social media and digital communities ensuring they are engaged and
supportive of our national events programmes.
Develop and maintain content calendars to plan and brief content across social media and
email channels.
Planning and creating content at events and concerts that generate awareness and engage
audience with Forest live. This includes working with the marketing manager to brief
photographers, designers and videographers.
Plan, create and evaluate marketing emails to promote events marketing campaigns using
Marketing Cloud software to build and edit email content. Work with the National Digital
Team, marketing teams, and partners to identify inclusion opportunities in other relevant
marketing emails and newsletters.
Identify opportunities to work with influencers to effectively promote national events
programmes and overnight stays. This could involve working with other internal colleagues,
agencies or directly with influencers.
Create, maintain and optimise website content across forestryengland.uk and forestlive.com
websites. Work with the National Website Team to create and maintain landing pages,
activity pages and event pages.
Stay abreast of digital and social media trends to find new ways to engage our audiences and
ensure that our activity complies with relevant best practice guidance on content
performance, presentation and accessibility.
Lead on evaluation of all digital content, including email marketing, organic and paid social
media using tools such as Meta business suite, GA4 and Marketing Cloud to produce monthly
reports that can help to make recommendations for campaign optimisation.
Ensure all marketing activity is in line with Forestry England brand guidelines, tone of voice,
and achieves best-practise for accessibility.
Create and deliver digital advertising campaigns using Meta channels.
Provide support and guidance to district and local venue teams to promote campaigns and
national events effectively on local digital channels and onsite.
Work with our internal Design Team and external agencies to brief and create effective
assets that can be used in our marketing campaigns.
Working directly with internal stakeholder and external partners to support on campaigns
and help to develop effective working relationships.
Support with contingency and crisis communications processes for national events
programmes to effectively inform audiences of issues and mitigate brand reputation issues.
Deputise for the Marketing Manager, National Events or Overnight Stays Marketing Manager
as appropriate.
Person specification
Skills, Knowledge & Experience
Essential Professional and Technical experience
Creative and confident copywriter.
Experience of working on campaigns in a multidisciplinary marketing and communications team environment, including experience of website content, email marketing, digital advertising and social media management.
Working experience of corporate use of mainstream B2C social media and digital advertising platforms.
Experience of using digital marketing and email marketing software to develop, deliver and evaluate successful campaigns.
Experience of monitoring and analysing digital marketing channels and campaigns to improve content and channel performance, utilising tools such as Google Analytics, Meta Business Suite and Marketing Cloud.
Experience of building and maintaining effective working relationships with internal colleagues, external partners, stakeholders and customers.
Ability to prioritise and manage a varied workload while maintaining a high attention to detail.
Understanding of GDPR legislation, accessibility and implications on digital marketing.
Experience of social media content creation for marketing purposes.
Experience of running successful digital advertising campaigns, particularly using Meta channels
Excellent IT user, with experience of Microsoft Office suite of applications, together with emarketing, web and social media platforms.
Highly organised individual with excellent project coordination skills.
Flexible, agile and adaptable to change in fast-paced environment.
Ability influence staff to adopt best practice and deliver projects.
Problem solver who is able to find solutions and escalate any issues as appropriate.
Collaborative worker with ability to find efficient solutions for working together.
Desirable Professional and Technical experience
Experience using image and video editing software this could include; Canva, Adobe Photoshop or Premiere Pro.
Experience of providing internal guidance, training and support.
Experience of promoting events or working in an live events environment
Experience of running digital advertising campaigns using Google channels
Willingness to maintain knowledge of new and emerging trends and how they contribute to the communications mix
Relevant qualification in marketing or digital marketing
Strong interest in events industry, including live music and illuminated trails, and willingness
to engage with latest events industry trends and developments.
Qualifications
Essential
Relevant qualification at degree level or equivalent marketing qualification .
