Senior Digital Communications Manager

Are you passionate and enthusiastic about social media and the latest content trends?

Are you a confident writer who loves telling stories in powerful ways across a range of platforms?

Do you excel at crafting tailored content across platforms, with a sharp eye for detail and strong communication skills?

If so, we'd love to hear from you!

The Department for Transport (DfT) has an exciting opportunity for a talented social media specialist to join our Digital Communications team.

The successful candidate will take an audience-led, insight-based and integrated approach to help deliver our social media strategy and content, in support of the Departments communications priorities.

Joining our department comes with many benefits, including:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here

• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays and a privilege day for the Kings birthday

• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at DfT:

Department for Transport Central - Department for Transport Careers

The Senior Digital Communications Manager will lead the planning, coordination and delivery of strategic social media content for departmental announcements and campaigns. This role combines project management expertise with strategic thinking to develop engaging digital stories, optimise content performance, and build our social media reach across platforms.

Working closely with stakeholders and creative specialists, you'll identify new opportunities, ensure timely production, and ensure all materials meet accessibility standards, while supporting organisational objectives.

Key responsibilities of the role include:

• Ensure an audience-first approach to social media content, informed by market research and insights.
• Work with stakeholders to identify upcoming opportunities for social media content and co-ordinating with team leads to deliver.
• Draw on knowledge of emerging trends in digital and social media and apply this knowledge to content ideas, being alert to emerging issues which might impact or benefit this work
• Use insight gained to assess the effectiveness of content used on social/digital media channels and to recognise patterns and trends, drawing key conclusions to help improve the impact of our digital communication
• Identify and deliver creative solutions, including influencer collaborations, to reach earned and owned audiences through digital channels
• Build effective relationships with colleagues and stakeholders to deliver best-in-class results and build the profile and understanding of social media in the Department and across government
• Champion social media, sharing expertise to build capability across communication teams and the wider Department

For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

To be successful in this role you will need to have the following experience:

• Proven experience in social media strategy and content development
• Strong project management skills with ability to coordinate multiple workstreams and stakeholders simultaneously
• Understanding of different social media platforms, their audiences and content formats
• Excellent attention to detail and quality control
• Strong written and verbal communication skills
• Ability to work under pressure and meet deadlines in a fast-paced environment
• Experience working collaboratively with creative professionals and content specialists

Working hours, office attendance and travel requirements

Full time roles consist of 37 hours per week.

Whilst we welcome applications from those looking to work with us on a part time basis, there is a business requirement for the successful candidate to be able to work at least 35 hours per week.

This role is suitable for hybrid working, which is a non-contractual arrangement where a combination of workplace and home-based working can be accommodated subject to business requirements.

The expectation at present is a minimum of 60% of your working time a month will be spent at either your designated workplace (one of the locations cited in the advert) or, when required for business reasons, in another office/work location/visiting stakeholders. Your designated workplace will be your contractual place of work. There may be occasions where you are required to attend above the minimum expectation.

If you have a question about hybrid working, part time/job share hours, flexible working, travelling for work, or require a reasonable adjustment, please contact the Vacancy Holder during the recruitment process to avoid possible disappointment later in the process should your working arrangements not be compatible with the requirements of the role (see below for contact details).