Senior Marketing Campaigns Manager

The Department for Work and Pensions (DWP) is recruiting for a Senior Marketing Campaigns Manager to be part of our supportive and high-performing marketing team. You will be helping to shape communications across DWP owned channels and across paid communications.

The work of the DWP makes a difference to the lives of millions of people across the country from supporting low-income households and helping people to start or return to work via our national network of Jobcentres, enacting policy to improve the lives of disabled people and ensuring pension savers are protected from unscrupulous scammers.

To succeed in the role, you will have creative campaigns experience, the ability to think strategically, excellent interpersonal skills, and an aptitude for digesting complex information and explaining it in plain English.

We are a close-knit marketing team that collaborates with the press, external affairs, visits and internal comms teams, as well as private offices, policy and frontline colleagues.

This post will be based in Sheffield or Leeds.

If this sounds like the right fit for you, we would love to hear from you!

As a Senior Marketing Campaigns Manager, you will:

• Manage the development of innovative, impactful paid and low/no cost communications strategies, based on data, evidence and audience insight. Use strategic thinking to translate business objectives into actionable marketing plans, driving clarity from ambiguity.
• Develop a strong understanding of our audiences and how to deliver behaviour change. Be an audience champion, act as the voice of the customer, and serve as a subject matter expert, building strong relationships with internal stakeholders.
• Develop and deliver end-to-end multi-channel paid media campaigns, with sizeable budgets, as well as low/no cost marketing activity.
• Manage and build positive relationships with external agencies. This includes overseeing media planning and buying and ensuring that our work is cost effective, high quality and represents good value for the taxpayer.
• Manage the development of messaging and creative content across campaigns, delivering through both in-house and agency creative teams for a full range of channels.
• Prioritise campaign evaluation, including consistent optimisation and improvements to delivery.
• Proactively seek opportunities for innovation, continuous challenge and improvement, and make recommendations to senior leaders.
• Deliver effective team leadership, line management and coaching; helping shape culture by championing our team vision, driving positive ways of working and inclusivity, whilst pushing forward continuous development of colleagues.

Essential Criteria for the Role

Candidates for this role must be able to demonstrate that they can meet the following essential criteria:

• A proven track record of developing and delivering end-to-end impactful marketing strategies for complex briefs, based on evidence and audience insight.
• Experience of media planning and buying, with a focus on value for money, quality and innovation to engage complex and hard-to-reach audiences.
• Experience of developing impactful campaign creative with either in-house or agency teams that will resonate with and deliver strong engagement with target audiences.
• Strong experience in monitoring and evaluating campaign activity and developing recommendations to drive outcomes and maximise effectiveness.
• An inspiring and motivating leader, who can influence senior leaders, manage a successful team, develop direct reports and role model collaboration across teams.
• Experience of project management and techniques to deliver outcomes, including identifying risks and mitigations.

We will ensure that you are fully supported and can develop your career as a skilled communications professional. DWP is committed to creating an organisation and workforce which is as diverse as the customers we serve. As such, we welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation.