Senior Marketing Manager Maternity Cover

Can you manage fast-paced working across multiple areas?

Do you have experience working on behaviour change or multi-channel marketing campaigns?

Have you got excellent communication and influencing skills?

If so, wed love to hear from you!

The Department for Transport is a high-profile department at the heart of Government. We pride ourselves on first-class, creative communication that tells compelling stories about transport through the people that use it.

We are an energetic, ambitious, and innovative team. This role requires someone with the skills, knowledge, and passion to develop insight-driven, audience-focused communications.

Joining our department comes with many benefits, including:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions Contribution rates
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays, including a privilege day for the Kings birthday.
• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at DfT: Department for Transport Central - Department for Transport Careers

We are looking for a talented and confident marketing professional to work on one or more of the Departments high profile campaigns across areas such as road safety and supporting the UKs transition to Electric Vehicles.

As a Senior Campaign Manager, you will provide expert marketing advice and project manage large budgets to deliver advertising, partnership marketing and PR activity. Youll work closely with creative, research, partnership and media planning agencies, and forge strong relationships with important stakeholders, policy officials and Ministers offices.

Your responsibilities will include, but arent limited to:

1. Reviewing and analysing research and policy to extract and identify relevant insights to shape campaign strategy and activity, maintaining strong relationships with policy and analysis colleagues.

2. Campaign planning and delivery across above and below the line channels including broadcast (e.g. radio, video on demand), PR, digital and social media platforms, and brand and media partnerships.

3. Project managing complex campaign timelines and providing leadership and oversight on elements of campaign planning and delivery, working collaboratively with external commercial agencies to deliver high-quality, cost-effective collateral to agreed timescales and budget.

4. Developing positive relationships with internal and external stakeholders to deliver communications through trusted intermediaries, and working closely with senior leadership, Special Advisers and Private Office to provide campaign updates and secure approvals.

5. Managing marketing budgets and developing and delivering evaluation plans to assess impact and effectiveness of campaign activity, to ensure value for money and to apply learnings to future activity.

6. Providing marketing expertise and advice to wider DfT communications and policy colleagues and providing oversight of brand channels such as social media, website and newsletters where necessary. Support responding to FOIs, PQs, TOs and other correspondence.

7. People management, developing direct reports and managing teams to deliver campaigns.

Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills they need. We aim to empower line managers to create teams where people can flourish and deliver excellent outcomes for the public.

For further information on the role, please read the attached role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

Required experience:

To be successful in this role you will need to have the following experience:

• A strong track record in Marketing with a proven ability to deliver innovative and evidence-based behaviour change campaigns across the full marketing mix, including paid-for advertising, PR, partnerships, influencers, owned and earned.
• Using insight to develop highly targeted campaign strategy and media plans that support business objectives.
• Implementing multi-channel paid marketing campaigns, including managing budgets, working with external agencies, and demonstrating a strong understanding of a broad range of paid media channels.
• Experience of developing brand, influencer and media partnerships.
• A good understanding of the value of evaluation and experience of applying different methods to demonstrate the impact of paid campaigns.
• Managing self and others to meet deadlines and working effectively with external and internal stakeholders, including other communications teams, policy colleagues, Special Advisers and Private Office.
• Project and time management skills, being able to oversee multiple workstreams at pace, setting clear direction and ensuring deadlines are met and budgets are managed effectively.
• Being flexible to emerging priorities and demonstrating a willingness to get involved when required.
• Communicating clearly and concisely.

Working hours, office attendance and travel requirements

Full time roles consist of 37 hours per week.

Whilst we welcome applications from those looking to work with us on a part time basis, there is a business requirement for the successful candidate to be able to work at least 29.6hours (4 days) per week.

This roleis suitablefor hybrid working, which is a non-contractual arrangement where a combination of workplace and home-based working can be accommodated subject to business requirements.

The expectation at present is a minimum of60%of your working time a month will be spent at either your designated workplace (one of the locations cited in the advert) or, when required for business reasons, in another office/work location/visiting stakeholders. Your designated workplace will be your contractual place of work. There may be occasions where you are required to attend above the minimum expectation.

If you have a question about hybrid working, part time/job share hours, flexible working, travelling for work, or require a reasonable adjustment, please contact the Vacancy Holder during the recruitment process to avoid possible disappointment later in the process should your working arrangements not be compatible with the requirements of the role (see below for contact details).

This post is offered on a Fixed Term Appointment (FTA) basis to cover a member of the team on maternity leave.

Permanent Civil Servants will be appointed on an inward loan and subject to the terms of the agreed inward loan. You must have your home departments approval to return to them at the end of the loan before you apply. Internal candidates will return to their previous post at the end of the loan period, which will need to be agreed with your line manager in advance. If your home department cannot agree to release you on loan, there is the opportunity for you to move across to the department on a fixed term appointment. In this instance the Department for Transport would become your home department and if there is no role available for you at the end of this appointment, you would be subject to the redeployment and redundancy process.

If you're employed by a non-departmental public body (NDPB) by moving jobs this will involve a change of employer and you may break the statutory rules on continuity of employment.