Head of Customer Trade Marketing

About the role

Are you ready to take your marketing career to the next level?

Join Booker's dynamic team, where innovation, strategy, and creativity come together to shape the future of wholesale marketing. As Head of Customer Trade Marketing, you'll lead exciting initiatives that drive success across both Retail and Catering sectors.

You'll be at the heart of crafting compelling strategies that increase customer loyalty, accelerate market penetration, and boost revenue—while enhancing our brand visibility every step of the way. If you're passionate about data-driven insights, cross-functional collaboration, and delivering customer-centric solutions, this is your chance to make a real impact.

Ready to make a difference and be part of something big? Apply today and help reinforce Booker as the wholesaler of choice!

Main Responsibilities

Dual-Sector Strategy Development:

• Designing and implementing trade marketing strategies for both retail (focusing on independent retailers, convenience stores, and hybrid B2B/B2C models) and catering (targeting pubs, restaurants, hotels, and event planners).
• Aligning campaigns with the unique needs of each sector, such as seasonal promotions for retail and menu-driven solutions for catering.
• Collaborating with Sales, Product, and Operations to ensure seamless and effective execution across both sectors.

Customer Segmentation & Insight:

• Deepening the understanding of customer behaviors across retail and catering, leveraging CRM data and market research.
• Developing tailored, segment-specific loyalty programs, such as rewards for high-frequency caterers and volume discounts for retailers.
• Monitoring competitor activity and market trends to proactively adapt strategies and maintain a competitive edge.

Omnichannel Campaign Execution:

• Leading trade promotions, POS materials, and digital campaigns (email, social media, e-commerce) designed specifically for retail and catering audiences.
• Partnering with the Digital Team to enhance B2B platforms, including click-and-collect for retailers and bulk ordering tools for caterers.
• Ensuring brand consistency across all touchpoints while adapting messaging to address sector-specific challenges (e.g., cost efficiency for caterers, foot traffic for retailers).

Brand & Campaign Management:

• Guaranteeing brand consistency across all marketing materials while tailoring messaging to the specific needs of each sector.
• Developing and executing trade promotions, loyalty programs, and seasonal campaigns to drive footfall and increase sales.

Catering Division Growth:

• Leading initiatives to capitalize on the growing catering sector and drive expansion.
• Building and nurturing relationships with catering associations and industry influencers to elevate the brand's authority and presence in the market.

Budget & Performance:

• Managing a multi-million-pound budget and optimizing spend across all marketing channels.
• Tracking key performance indicators (KPIs) such as sales growth, customer acquisition, campaign ROI, and market share.
• Reporting performance results to senior leadership, providing actionable insights for continuous improvement.

You will need

• Commercial and strategic business acumen to identify opportunities and risks across our Marketing and Digital offering, creating a co-ordinated strategic approach that delivers competitive advantage for Booker
• Designing marketing strategies across multiple propositions
• Customer understanding and empathy to build and co-ordinate the communication of our propositions that ties our different channels together for customers
• Marketing campaign development to deliver compelling customer-focused campaigns across different media channels
• Digital communication skills to ensure that our communications strategy uses, and keeps pace with digital media
• Ability to develop a company narrative to build a coherent and compelling overall comms strategy across all channels and stakeholders
• Delivering marketing strategies to B2B customers

What's in it for you

At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:

• A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
• After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
• 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals through-out the year.
• Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.
• Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.
• 50% off health checks at Tesco Pharmacy.
• Exclusive access to discounted RAC breakdown cover rates
• An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
• After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
• Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
• Life Assurance - You are covered for death in service life cover of up to three times annual pay
• Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.
• A great holiday package