Digital Content Designer (Mid-Weight)

Our Digital Content Designers sit in the Digital team within the Marketing, Fundraising & Events (MFE) Directorate at British Heart Foundation (BHF). The Digital Team is responsible for strategically developing, delivering, and optimising digital experiences for BHF customers.

As one of our Digital Content Designers, you'll scope, write, edit, design, and publish high-performing digital content within standard digital templates and content modules. You'll advocate best practices in layout consistency, content formatting, SEO, accessibility, and analytics.

You'll uphold our content guidelines, tone of voice and visual elements to ensure BHF content is always "on-brand", accessible, consistent and optimised for search engines. Collaborating with stakeholders across the organisation, you'll ensure their content assists them in meeting their KPIs and wider organisational goals.

This role is key in ensuring BHF puts users at the heart of our digital content delivery; editing and publishing effective content that helps grow and deepen engagement for our diverse audiences across all digital channels.

You'll help drive the overhaul of bhf.org.uk and BHF customer journeys, by upgrading and migrating digital content into new templates, embracing emerging opportunities such as personalisation.

Working arrangements

We are recruiting for one permanent position and one fixed-term position running until March 2026. Please select your preference when completing the application form.

This is a blended role, where your work will be dual located between your home and our London office.

At the BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.

About you

Our ideal candidate will bring demonstrable experience of writing for the web, with proven ability to design content that is inclusive and accessible, and experience in editing, devising, and implementing creative digital content including text and images.

With excellent communication skills and a commitment to user needs, you have excellent knowledge of user experience, SEO and experience of training and supporting others when delivering high quality digital content.

With excellent attention to detail, time management and prioritisation skills, you have a working knowledge of content management systems, Figma, GA4, and HTML at an editorial level.

About us

Our people are at the heart of everything we do. By funding research across six decades, we've helped keep millions of hearts beating and millions of families together. We're investing in ground-breaking research that will get us closer than ever to a world free from the fear of heart and circulatory diseases.

We value and respect every individual's unique contribution, celebrate diversity, and make inclusion part of what we do every day.

Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.

Benefits

To find out more about the benefits available at the BHF please download our benefits document from our advert page.

Interview process

There are two stages to our interview process. The first will be conducted via Microsoft Teams, and the second will take place in our London office.

During the first stage, we will ask about your experience, how it matches the role, and some competency-based questions.

The second stage will be task-based. We will send you the task prior to the interview, where you will present your work. We will then ask questions about your presentation.

How to apply

It's quick and easy to apply for a role at the BHF. Just click on the apply button. Please upload an up-to-date CV along with a supporting statement, outlining your interest in the role and how you meet the role's criteria.

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.

Should you need any adjustments to the recruitment process, at either application or interview, please contact us.