Fundraising Marketing Officer

Job responsibilities

Main Duties and Responsibilities

Planning and Development

Manage own workload to deliver on set objectives and KPIs

Build strong working relationships with all income generation and marketing colleagues and teams across the wider charity

Research and develop new marketing trends and opportunities to help maximise income generation opportunities

Ensure all income generation communications and marketing materials meet legal, compliance and regulatory requirements including Charity Commission, Gift Aid, GDPR and hospice policies

Have a good understanding of income generation and hospice care

Be an active participant in all income generation team meetings and working groups

Content Creation print and digital

Design artwork and write copy to support income generation colleagues

Update existing artwork as required and brief external designers when needed

Support income generation colleagues to produce and deliver direct mail appeals

Work with fundraising colleagues to produce engaging supporter materials to help develop income from new and existing supporters

Identify newsworthy fundraising and retail stories and support the delivery of press releases, editorial content and blogs accordingly

Act as a brand guardian, ensuring Birmingham Hospice and its associated brands are recognised on all fundraising and retail printed collateral, merchandise and signage, as well as digitally

Liaise with fundraising and retail colleagues and the Fundraising Marketing Manager to ensure all copy is proof-read, edited, signed off and approved in a timely manner

Build strong relationships with external suppliers to ensure efficient working and value for money at all times.

Build strong media and PR relationships with local and national press and engage them in the charity's fundraising and retail activities

Ensure that all marketing materials are produced on time and within budget

Lead on email marketing by producing and distributing high-quality and engaging communications to our database.

Case Study Management

Support income generation campaigns by collating and distributing powerful and engaging case studies to be used across print, digital and social media

Develop and maintain a suite of case studies, including patient, staff/volunteer and participant stories, to support income generation colleagues

Ensure that all interactions with people involved in case studies reflect positively on Birmingham Hospice

Photography and Videography

Lead on photography and videography support for income generation colleagues

Develop and maintain a photography and videography suite

Organise and manage photoshoots either internally or with external support (as appropriate)

Build strong relationships with external suppliers to ensure efficient working and value for money at all times.

Digital and Social Media

Work with the Fundraising Marketing Manager and Communications and Marketing Assistant to ensure that messaging is consistent across online and offline channels

Create content for social media as and when needed as part of campaigns or day-to-day posting.

Cover Communications and Marketing Assistants workload during periods of absence (eg scheduling social media, etc)

Expectations

Work flexible hours including evenings and weekends when required

Ability to travel to external meetings

Ability to work across both hospice sites

Assist at fundraising events and activities where appropriate and necessary

Undertake any other duties as may be required by the Fundraising Marketing Manager and/or Income Generation Director.

General Duties

Confidentiality

All employees are required to uphold the confidentiality of all information records in whatever format, encountered in the course of employment and after it

All employees are bound by the requirements of the General Data Protection Regulations when, in the course of their employment, they deal with information records relating to individuals

Equality and Diversity

The charity is committed to promoting an environment that values diversity. All staff are responsible for ensuring that they treat individuals equally and fairly and do not discriminate on the grounds of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex and sexual orientation. The charity expects all staff to behave in a way which recognises and respects diversity in line with the appropriate standards

Health and Safety

• All employees have a responsibility under the terms of the Health and Safety at Work Act 1974 to protect and promote their own health and that of others in the workplace
• All employees must comply with all charity Health and Safety Procedures

Infection Control

The prevention and control of infection is the responsibility of everyone who is employed by the charity. Employees must be aware of infection control policies, procedures and the importance of protecting themselves and their clients in maintaining a clean and healthy environment

Information Governance

All employees are responsible for ensuring they undertake any training relating to information governance, read the charitys policies, procedures and guidance documents relating to information governance, and understanding how this affects them in their role

Professional Development

• All employees must participate in an annual appraisal and ...