Marketing and Campaigns Manager
Job Description
Job summary
A hands-on on collaborative role responsible for working on integrated marketing communications campaigns. Alongside the Digital Marketing Manager you will create emotive campaigns that win support for our Hospice maximising our opportunities for fundraising. Your clear and engaging marketing campaigns will bring people to support our charity and stay connected. With extensive experience in DM you will know how to reach audiences through offline channels supporting a digital first approach.
Main duties of the job
Bringing your creative expertise and passion for marketing to a local charity, youll be working alongside the Digital Marketing Manager to deliver integrated marketing campaigns that win hearts and support for our Hospice.
This role is a hands-on, multitasking role where juggling priorities and stakeholder expectations is the norm. If you thrive in a busy, agile environment where every day is different then this could be the role for you.
With a busy fundraising and retail portfolio youll support the team to deliver integrated campaigns to maximise income and support outstanding experiences.
This is a truly collaborative role where youll work with multiple colleagues to deliver the needs of the Hospice. Ensuring every opportunity is maximised and our return on investment tracked and reported on, youll build the insight needed for decision making of future marketing investment.
Experience of working across Direct Marketing and data management compliance is essential. Equally important is your passion, and drive, to make a difference and achieve results that ensures our Hospice thrives. Please refer to the role JD for more information around main responsibilities.
About us
At Heart of Kent Hospice, we believe that everyone deserves compassionate, expert care when there is no cure for their illness and when they have a limited time left to live.
We are a charity and we dont charge a penny for our care. We depend on the compassion and kindness of you, the people of this community, to power our services and ensure that everyone gets the help they need.
We provide specialist care and support to adults who have a terminal illness as well as their families, friends and carers. We help people to live as fully and as well as possible for the rest of their lives and ensure that their final days are comfortable and peaceful,
wherever they choose to be. We treat every individual as the unique and special person that they are. Everything we do is tailored and personalised.
Our vision is that everyone living with a terminal illness in our community will have the best quality of life. Our purpose is to enable people with a terminal illness in our community to live with comfort, independence and dignity to the end of their lives, and to support those closest to them. All our care is underpinned by our core values of compassion, integrity, respect and teamwork. These values guide our decision-making and how we conduct ourselves in our work and every one of our colleagues plays an important part in enabling us to give our patients and their families the best possible care.
If youre passionate about our cause consider joining our team.
Job responsibilities
Job Title: Marketing and Campaigns Manager
Reporting To: Deputy Director Fundraising and Communications
Accountable to: Director Income Generation
Hours: Full time 37.5hrs per week
Location: Hybrid
Salary: £34,808
Closing Date: Friday 3rd January at 5pm - please note we will be interviewing on a rolling basis and may close the advert sooner, should a successful applicant be appointed.
A hands-on on collaborative role responsible for working on integrated marketing communications campaigns. Alongside the Digital Marketing Manager you will create emotive campaigns that win support for our Hospice maximising our opportunities for fundraising. Your clear and engaging marketing campaigns will bring people to support our charity and stay connected. With extensive experience in DM you will know how to reach audiences through offline channels supporting a digital first approach.
Would you like to join a team who make a difference to local lives?
Were looking for a clear, creative and energetic communicator with a passion for people and a track record for delivering results to become our Marketing & Campaigns Manager.
We are an independent local charity in the Heart of Kent (Aylesford), offering a wide range of services to support local people and their loved ones, who are living with a life-limiting or terminal illness.
The work we do makes a real difference to the lives of local people and we support over 1000 patients at any one time between our Inpatient Unit and Community teams. The majority of this care is funded by the support given to us by our local community.
Person Specification
Qualifications
Essential
- Extensive DM experience in charity fundraising or nonprofit sector.
- Data management, GDPR and compliance experience essential.
- Brand management and design management.
- Drive innovation and evolution of brand and design of existing marketing materials.
- Experience in developing marketing campaigns around fundraising products and supporter journey communications.
- Experienced in managing expenditure budgets, including reforecasting and day-to-day budget management and reporting.
- Experience with data analysis, and how to use this insight to progress future activity.
- Experience of and a passion for delivering high quality customer or supporter care while working efficiently and accurately.
- Managing and leading people to thrive.
- Excellent attention to detail.
- Experienced in IT - using databases to log and keep information accurately up to date, in a timely manner (the Hospice uses Raisers Edge).
Desirable
- A positive approach to problem solving and decision making.
- Excellent communication skills - both verbal and written - able to communicate and build relationships with an array of people.
- Multitasker and thrives in a busy environment.
- Enthusiastic and pro-active, with a can-do attitude.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
HEART OF KENT HOSPICE
Address
Preston Hall
Aylesford
Kent
ME20 7PU
