B&Js Retail Marketing and Operations Manager - Europe
Job Description
Please Note: The deadline for applying is 23.59 the day before the job posting end date.
Job Title: B&Js Retail Marketing and Operations Manager - Europe
Location: Datchet, UK (B&J EUR HQ)
The role of Ben & Jerry's Retail Marketing and Operations Manager - Europe will report into the Head of Retail Europe Ben & Jerry's.
Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry's beca me a wholly-owned subsidiary of Unilever whilst maintaining an independent Board of Directors to provide leadership focused on preserving and expanding Ben & Jerry's social mission, brand integrity, and product quality. Nowadays our products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues.
At Ben & Jerry's we have an inspiring ambition. We aim to pioneer our 'linked prosperity business model' (meaning that as the company prospers, those connected to it- including employees, suppliers, franchisees, farmers and others - should do well too) to advance the global movement for social and economic justice while growing our sales to over 1.5 billion €. Ben & Jerry's is an omni-channel brand and retail in Europe is critical to this providing opportunities for the range of experiences from onsite immersion in the brand to home delivery of unique customizable delights as well as events and surprise and delight sharing moments. This translates into a high-paced growth environment where we bring our grassroots and activist spirit every day. That is how we remain a true values-led organisation with a connected 3-part mission, which you will find reflected in your goals and aspirations:
- Social mission: to initiat e innovative ways to improve the quality of life locally, nationally and internationally
- Product mission: t o make and distribute the finest quality all natural and super premium ice-cream and euphoric concoctions
- Economic mission: t o operate the Company on a sustainable financial basis of profitable growth
JOB PURPOSE
We're looking for a Retail expert to join the European Ben & Jerry's retail scooping team in our Datchet (UK) office, and take retail to the next level .
The successful candidate will provide leadership and support to our lead scooping markets (UK, Spain, Portugal and Nordics) to deliver our combined strategic plans focusing on :
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Y oY growth and profit at European level
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Consistent o perator p erformance and p rofitability
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T he delivery of class leading m arketing c ampaigns and assets;
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NPD management and production schedul ing
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C onsistent activation of our social messaging to ensure that we 'Walk the Talk' in our scoop shops.
They will also develop on-going working relationships with the Global Ben & Jerry's community (AUS/ NZ and US) to leverage support and ensure that our retail strategies are aligned with the overall company vision, and to ensure any results are effectively communicated and shared . In turn this will be share d with partners and agencies to ensure that the messages follow through into events and activations.
Key Deliverables
They will have direct responsibility to develop and deliver up to three medium to long term values-centred promotional , operational and social mission campaigns that are suitable for all markets and channels plus support with LTO activation.
Design and manage robust strategies, systems and support materials to achieve ongoing improvement in store operational and customer performance metrics across the region.
RESPONSIBILITIES
Participate in planning and leads the execution of marketing plans/programs for the European business that fulfil marketing strategies, support the company's social mission and meet financial objectives for sales, gross margin and profitability.
- Generate product/project objectives, goals, and timelines and work cross-departmentally to ensure that key milestones are met and goals achieved.
- Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights.
- Identify needs for consumer research . Collaborate with CMI in the design and interpretation of consumer research . Utilize results in planning efforts.
- Contribute to the development of Global marketing and product ...
