Global PR & Influencer Manager Dove Personal Care

Job Title : Global PR & Influencer Manager - Dove Personal Care

Location : London 100VE

Scope: Global

Function : Dove Personal Care - Global Communications

Reports to : Senior PR Manager, Dove

About Dove

Dove is the largest Personal Care brand in Unilever and in recent years it has enjoyed spectacular growth rates. The brand is loved by hundreds of millions of consumers worldwide for both its products and its commitment to Real Beauty. In 2004 Dove launched the Campaign for Real Beauty - a ground-breaking positioning within the world of beauty, which has since inspired women all over the world. Over the years Dove has then launched many globally renowned purpose campaigns as well as iconic products that deliver on Dove's promise to always deliver superior care; both of which have propelled the brand to its current iconic status. It's an exciting time to be part of this brand and to accelerate Dove's growth as it continues to fly even higher around the world.

About the role

This role reports to the Senior PR Manager who is based at 100 Victoria Embankment, London. You are required to be office based 2 days per week at a minimum.

This will be a critical role to the successful launch of Dove's latest Personal Care innovations - further building the brands beauty credentials via the critical channel of PR/Comms and social influencers.

• The Dove Others Say team looking for PR & Influencer Marketing experts to drive the 'Others Say' vision for its iconic brands. As opposed to 'Brand Say' marketing where the speaker is the brand, 'Others Say' leverages the voices of others to amplify brand messages to authentically build credibility and trust with its audience to drive business and communications goals. Key delivery pillars include PR and Influencer.
• This is an exciting, varied WL2A manager role for a digital native with a history of delivering social-led campaigns. You thrive on social-first principle thinking, crafting strategies and content that not only engage but also inspire action amongst Dove's core audiences and communities.
• Critical to this role is a deep understanding of social media and creator marketing and how it can be harnessed across the business.

Responsibilities include

The PR & Influencer Marketing function is focused on:

• Design & implement data-led Social-first PR and Creator Marketing strategies - full year and help define the role social and PR will play in the marketing efforts of the brands your work with
• Creating a yearly global integrated communications plan for our top 5 markets
• Partnering with the Dove Masterbrand marketing teams on their campaigns by designing specific toolkits, campaign plans and assets
• Building relationships with and ensuring success in the priority 5 markets
• Developing the brand statements and keeping them up to date
• Leading cohesive PR and influencer measurement and reporting at the global level, and developing the tools
• Risk and Reputation management
• Running of global events / brand experiences that drive mass talkability and shareability across social for the brand
• Lead agility and always-on hijacking of trends for key markets
• Support with analysis and measurement of communication effectiveness
• Drive thought leadership building out briefings, talking points and storytelling for key Dove stakeholders
• Assist with the management of the team budget

Who we are looking for

• An independent "doer" - a PR and influencer marketing professional (~6-10 years of experience either agency and/or in-house) that can project manage
• A beauty crafter & expert in written and visual content that can craft the most compelling stories that will land in editorial and influencer/social - both earned and paid. He/she/they must know what works and does not work for beauty brands in Others Say and have a passion for beauty and beauty marketing.
• A thinker that would build the thinking first with clear outline of the why before shaping the what and running with creation
• A collaborator/networker who thrives on working with different pr & influencer teams (including agencies) and also marketing specialties (brand, r&d, cmi) to craft the best campaigns, and can engage with several agencies to build plans and content.
• With a strong business mindset focusing on what is needed to drive impact and business results for the brands
• And a passion for purpose, to help our brands craft or deploy a strong purpose that will capture media's attention and drive engagement

Critical success factors

Key skills:

• Strategic thinking combined with creative mind-set
• Brand PR strategy and planning
• Social Influence strategy and planning
• Project management end to end
• Understands earned and paid, social and PR landscape
• Knows what is needed for Others Say storytelling and can think first, then execute brilliantly
• Excellent writing skills
• Visual storytelling skills including ability to manage shoots, craft influencer assets / briefs and share results
• Passion & expertise in beauty, social trends and polycultural audiences
• Clear brief builder & relationship manager
• Stakeholder management
• Knows how to evaluate external channels including social media
• Team player & deliverer - and with personal accountability
• Manage budgets & billing

Essential experience

• A minimum of 6 years' experience in external communications, within a large organisation, PR & IM agency or media relations. Experience within the beauty industry preferable.
• Can create and execute the plans and content (visual and written) necessary to succeed in earned and paid storytelling
• Experience of managing brand PR and influencer campaigns
• Has managed communications projects and events
• Has worked in or with a multi-stakeholder environment, and knows how to collaborate to get the job done internally or externally
• Passionate about brands with purpose and a point of view

NOTES

About Unilever

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry's, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That's why our purpose is 'to make sustainable living commonplace'

Location

In 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars ("100VE"), Lever House in Kingston and Graze in Richmond, the build is due to be complete in early 2025. Most recently, in August 2024, we announced our intention to retain our premises in 100VE until our lease expires in 2027.

We are due to consult with our existing workforce on the new proposal to retain 100VE for the duration of our lease. Therefore, until such a time consultation has concluded as to the retention of our 100VE office, this role will be based in 100 Victoria Embankment until early 2025 and then will move to the Kingston Campus.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You'll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, ...