Travel is one of the best ways to try out new things, break old habits, and pull the brakes on the rat race. So, it’s no wonder that what we’re looking for in a holiday has changed in recent years, reflecting the changes in our everyday lives.
Our desire for adventure in beautiful nature-based destinations is growing, as is a digital detox trend. No surprise, given the amount of time we spend online. As people look for more authentic and culturally immersed experiences, secondary cities and off-the-beaten-track destinations are becoming more popular.
And, with our desire for fantastic food and unique flavours yet to wane, food and wine tourism is only getting better – with many top foodie destinations around the world offering tasting tours and cooking classes.
With all these trends in mind, here are 25 of the best travel destinations for 2025.
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1. Porto, Portugal
Best for: city break, beach holiday
Portugal’s second city, and the home of port wine, Porto is full of old-world charm. The city is becoming increasingly popular with food and wine lovers, offering some of the world’s best seafood, pork, and pastries.
The nearby Douro Valley is said to be one of the oldest wine regions in the world and is easy to visit from Porto, with many companies offering tailored day tours. The region is most renowned for its mouthwatering Vinho Verde – light, with a slight fizz, it’s the perfect pairing for octopus salad or grilled sardines.
2. Malta
Best for: cultural holidays, beach holidays
Malta (and its sister islands of Gozo and Comino) are often overlooked in favour of traditional Mediterranean hotspots like Greece and Croatia. However, these sun-kissed isles are typically less crowded and offer many of the same delights for less. Top reasons to visit Malta include rich history, mouthwatering cuisine, stunning coastal scenery, and world-class scuba diving.
While the brilliant beaches may beckon, travellers would be remiss not to stop in at the fortified capital of Valletta – which boasts UNESCO World Heritage Site status thanks to its intricate Baroque architecture and storied past. Natural coastal wonders like the otherworldly and luminescent Blue Grotto and the shimmering Blue Lagoon are also must-visits.
3. Crete, Greece
Best for: cultural holidays, beach holidays
As Greece’s largest island, Crete offers visitors endless experiences to build the perfect escape – from its ivory-sand beaches to its verdant valleys and mesmerising mountainscapes. Whether you plan on staying in a buzzing seaside resort or a traditional town like Archanes or Vamos, expect stunning natural scenery, fantastic food, and ever-friendly locals.
Because of its central Mediterranean location, Crete has been home to plenty of civilisations over the centuries, so it’s also an idyllic spot for history buffs. You can discover the ruins of Minoan palaces built 4000 years ago, enjoy a bite-to-eat along Venetian harbours, and even unearth the haunting story of Spinalonga, a once Greek and Ottoman fortress that became a secluded leprosy colony.
4. Peru
Best for: adventure holidays, walking holidays
Home to the awe-inspiring Andes, mysterious Incan ruins, colourful colonial towns, and vast, mirror-like lakes, Peru is one of the most bewitching countries in South America. And, if you’re looking for adventure, it’s one of the most obvious places to head to in 2025. Around 1.5 million people visit Machu Picchu each year, and hiking the Inca trail is a once-in-a-lifetime experience.
But there’s plenty of culture and history here, too. UNESCO-listed Cusco, the gateway to Machu Picchu, is packed with colonial charm, and you can learn about the Incan and Andean people in the many museums. The capital Lima boasts arguably the best food scene in all of Latin America, while Arequipa – the ‘White City’ – is home to some of Peru’s most impressive architecture.
5. Tuscany, Italy
Best for: art and culture holidays
Home to eight UNESCO World Heritage sites, if you’re looking for culture, Tuscany is one of the best places you could visit in 2025. The region’s capital, Florence, makes a perfect city break. With over 2,000 years of history, unmissable art galleries, and the magnificent Cathedral Santa Maria del Fiore, history pervades the city. In fact, there’s almost too much to see and do here!
Tuscany is also known for its world-class food and wine. Why not head into the picturesque countryside for wine tasting? You can sip on aromatic wines while overlooking rolling hills and olive groves. Or, tuck into a traditional Florentine steak in an atmospheric cobbled square. For those with a sweet tooth, Tuscany is the birthplace of gelato, so be sure to enjoy a scoop or two.
6. Split, Croatia
Best for: beach holidays, city breaks
In Croatia’s second-largest city, Split, modern Dalmatian life is infused with captivating history. Amongst the gleaming boulevards and glossy shopfronts, visitors can discover ancient relics like the crumbling Roman complex of Diocletian’s Palace before kicking back with a crisp glass of local wine on the harbour promenade and watching the sun glint off the Adriatic waters.
What’s more, Split is a stone’s throw from glorious sandy beaches, many of which are fringed with restaurants and bars where you can sample some of the region’s famous seafood and nightlife. And, when you want to escape it all, why not head for a scenic hike up Marjan Hill – a forested peak overlooking the city’s patchwork of terracotta roofs? Or take a day trip to witness the thundering waterfalls at nearby Krka National Park.
7. Cancun, Mexico
Best for: winter sun holidays, beach holidays
Cancun may have a reputation for being a party town, but this buzzing city offers far more than just nightlife (though you can definitely find that here, too!). With idyllic Caribbean beaches and luxurious all-inclusive resorts, if you’re looking for winter sun in 2025, Cancun is a great choice. The weather remains warm from December to February and there’s little chance of hurricanes.
There’s also plenty of culture here, too; you won’t want to miss a day trip to Chichén Itzá, one of the New Seven Wonders of the World. On a visit to this UNESCO World Heritage site, you can admire spectacular Mayan architecture, impressive temples, and a 24m tall pyramid. Plus, foodies will be well-served on a trip to Mexico – think fresh, tasty tacos and spicy enchiladas!
8. Norwegian Fjords
Best for: cruises, nature holidays, northern lights holidays
Norway is considered one of the most beautiful countries in the world – not least because of its magnificent fjords. These pristine, breathtaking landscapes of towering mountains, clear blue water, cascading waterfalls, and grand glaciers are best viewed from the water – making them ideal for cruising. If you’re lucky, you may even glimpse the northern lights, too.
Plus, most cruise lines offer an array of immersive offshore excursions – so you can make the most of what this stunning region has to offer. Explore quaint coastal towns, savour fresh seafood, unearth the area’s rich Viking history, and spot marine animals like whales, seals, and sea eagles in their natural habitat. Check out our article, 9 unforgettable cruise destinations, for more inspiration.
9. Albania
Best for: budget holidays, beach holidays
If you’re dreaming of a beach break but don’t want to spend a small fortune, Albania is the ideal destination for 2025. It may not be the country that first springs to mind when thinking of golden beaches and turquoise seas, but that’s precisely what makes it so cheap. While it’s becoming more touristy, the ‘Albanian Riviera’ remains delightfully quiet compared to neighbouring Greece.
Popular beach resorts like Dhërmi and Ksamil still don’t see much international tourism, so you can get a lovely beach hotel here for half the price you’d pay in busier destinations. Plus, there’s so much more to do than hit the beach. The creative, affordable capital Tirana, is a joy, while, inland, there are rugged mountains, fortress towns, ancient ruins, and dense forests to explore.
10. Istanbul, Turkey
Best for: foodie holidays, city breaks
Straddling two continents, Europe and Asia, Istanbul is a magical meeting place of histories, cultures, and cuisines. As the only city to have been the capital of consecutive Christian and Islamic empires, it boasts a wealth of architectural wonders, from the imposing city walls to the soaring golden dome of Hagia Sophia. But its history is just part of Istanbul’s broad appeal.
If you’re a foodie, Istanbul’s world-class culinary scene makes it a top pick for 2025. Sample local produce in Kadıköy’s markets, dine in seafood restaurants in Arnavutköy, and savour syrup-soaked pastries from Karaköy’s bakeries. Artsy Balat, with its colourful wooden houses and vibrant graffiti, is a joy to explore, and the lively waterfront is perfect for people-watching.
11. Franschhoek, South Africa
Best for: nature holidays, foodie holidays
Often referred to as the ‘valley of dreams’, Franschhoek is known for its vineyards and natural beauty. It’s also considered the food capital of South Africa, with great farm-to-table dining and exquisite restaurants. Plus, Franschhoek is just a 45-minute drive from beautiful Cape Town.
South Africa is one of the world’s top wine producers and many of its oldest vineyards can be found in Franschhoek. A charming double-decker tram offers a great way to tour the local wineries, resolving any potential arguments over who’s the designated driver. And, if you want to work off some of that cheese and wine, you can hike in Mont Rochelle Nature Reserve, which offers beautiful views of sweeping valleys and mountains.
12. Marrakech, Morocco
Best for: cultural holidays, city breaks
Known as the ‘Red City’ thanks to its rosy-hued buildings, Marrakech has attracted artists and creatives for centuries. Its unique appeal sees no signs of waning in 2025, so you can expect its narrow alleys and lively souks to be as busy as ever. But navigating the crowds is all part of Marrakech’s magic, as is getting lost in the maze-like markets and buzzy Jemaa el Fna square.
There are plenty of architectural attractions, from the ruin of El Badi Palace to the Koutoubia Minaret, but what’s most striking about this city are its colours. The intricately painted ceilings and vibrant tilework are a photographer’s dream, and the cobbled lanes of the ancient medina are packed with treasures, from glowing gold lamps to ruby red carpets and deep ochre spices.
13. Uzbekistan
Best for: cultural holidays
Landlocked Uzbekistan is a country of rolling deserts, lush mountains, diverse wildlife, and stunning architecture. Located at the heart of the ancient Silk Road, with its Soviet past, and ever-modernising cities, Uzbekistan is a unique blend of old and new. Many holidaymakers come for the history but fall for the charming culture, tantalising cuisine, and friendly locals!
In the modern capital, Tashkent, you’ll find a metro system like no other; and the ancient cities of Khiva, Bukhara, and Samarkand beam with striking architecture. Heavily influenced by the Silk Road trade routes, Uzbek cuisine is diverse and flavourful – a true haven for foodies. Most famously, plov, the national dish, a delicious mix of lamb, onions, and carrot, is the ultimate social food. For more inspiration, check out our article: 9 incredible things to see and do in Uzbekistan.
14. Costa Rica
Best for: wildlife spotting, nature holidays
With rainforests covering over 50% of the country, Costa Rica is one of the most biodiverse destinations in the world and the perfect location for a nature-focused holiday. Home to whales, sloths, over 900 species of bird, and the elusive jaguar, it offers once-in-a-lifetime wildlife experiences and the chance to venture into lush jungles and ethereal cloud forests.
If you’re looking to relax, this Central American country boasts glorious white sand beaches and rejuvenating hot springs, which are perfect places to recharge after a busy day exploring. Or, adventure seekers can zipline over dense forest canopies; scuba dive to spot turtles and manta rays; learn to surf; and even hike around the base of the mighty Arenal Volcano.
15. Koh Samui, Thailand
Best for: cultural holidays, beach holidays
If you haven’t heard of Koh Samui yet, you’ll likely hear a lot more about this stunning Thai Island in 2025. Its popularity is set to skyrocket following the release of season three of TV show, White Lotus, which is based here.
Koh Samui’s beauty is in its natural wonders – if you’re bored of the island’s sandy beaches, you can seek out mountain jungles or hidden-away waterfalls. And, if you’re a fan of Thailand’s flavourful cuisine, you’ll be glad to know that the island has many fantastic restaurants and food markets to dine at. For some Thai food inspiration, check out our guide to Bangkok food markets!
16. Buenos Aires, Argentina
Best for: cultural holidays, city breaks
Famous for its spirited energy, tango culture, European architecture, and thriving food scene, Argentina’s capital, Buenos Aires, is a city like no other. With its friendly locals and eclectic mix of rich cultural heritage and modern creativity, Buenos Aires is truly one of the world’s most exciting capitals – drawing foodies, history buffs, and art enthusiasts alike.
Stroll through the charming neighbourhoods of Palermo and San Telmo, browsing street art and market stalls as you go. Discover the vast museum collections and marvel at the architecture that earned the city its nickname: ‘Paris of the Americas’. Then, it’s time to fill up on some empanadas or steak before settling in for a tango show – washed down nicely with a glass of Malbec. For more inspiration, check out our article: 10 things to see and do in Buenos Aires.
17. Sri Lanka
Best for: cultural holidays, rail holidays
For an island smaller than Scotland, Sri Lanka has plenty to offer. The West Coast is lined by ocean-view hotels and resorts, and boutique establishments offer a unique chance to escape deep into nature – with elegant villas that overlook the jungle or mountains.
For the adventurous, renting a tuk-tuk offers the freedom to drive around the island at your own pace, weaving through tea plantations and stopping at Buddhist temples. Another exciting way to travel is via the iconic Kandy to Ella train. Lean out of the moving train if you dare, as you gaze at the mist softly rising into the mountains.
18. George Town, Malaysia
Best for: cultural holidays, foodie holidays
Nestled on Penang Island in northern Malaysia, George Town is renowned for its colonial old town. Colourful Peranakan townhouses line the bustling streets, and on every corner, you’ll find a piping hot wok cooking up something delicious. Malaysia’s mix of Malay, Chinese, and Indian cultures makes for a dizzyingly vibrant food scene; and George Town is renowned as the food capital of Malaysia.
For those seeking a break from the bustle of the city, a visit to Penang Hill offers the chance to spend time in the peaceful rainforest. At sunrise, panoramic views of Penang Island come into soft focus, just as the gentle dusky leaf monkeys peek out to say hello.
19. Dominican Republic
Best for: beach holidays, cruise holidays
With their white-sand beaches, warm waters, exotic wildlife, and stunning sunsets, there are many reasons why the Caribbean islands are such a sought-after holiday destination. And, if you’d like to experience the wonders of this tropical paradise in 2025 without breaking the bank, the Dominican Republic is a top choice.
Though typically more budget-friendly than other islands, the Dominican Republic is no less beautiful. Punta Cana is renowned for its particularly breathtaking beaches, and in Puerta Plata, you can unearth the country’s rich history. There are also endless opportunities to immerse yourself in nature – from snorkelling and cave swimming to national parks perfect for hiking. Check out our article, 7 of the cheapest Caribbean islands to visit on a budget, for more ideas.
20. Swiss Alps
Best for: nature holidays, adventure holidays, rail holidays
The Swiss Alps are known for their unparalleled landscapes that beam with glaciers, chalets, and peaceful lakes. This mountainous region is ideal for hiking, and it’s easy to spend days lost in awe at your surroundings. The series of well-marked trails are particularly beautiful in August, when the wildflowers are in bloom; or autumn, when the air is crisp and the vegetation vibrant.
If it’s a skiing holiday you’re after, it’s difficult to beat the Swiss Alps. Home to over 200 ski resorts, you’ll find everything from the high-profile destinations of St. Moritz and Zermatt to smaller-scale villages and local slopes. Then there’s the famous Glacier Express, which winds through beautiful vineyards, vast meadows, charming towns, and snowcapped mountains.
21. Budapest, Hungary
Best for: city breaks, river cruises
Regal and romantic, Budapest is often called the ‘Pearl of the Danube’ – and it’s not tricky to see why. Here, Baroque palaces rub shoulders with intricate Art Nouveau masterpieces, and glitzy cocktail bars neighbour old-world eateries serving belly-warming goulash and full-bodied local beer.
Between taking a dip at the thermal Széchenyi Baths, sipping coffee under the dazzling frescoes of the neo-Renaissance New York Café, and admiring the views from Castle Hill, there’s no shortage of unique experiences in Budapest. Plus, its position on the Danube makes it a perfect stop on a river cruise along with other grand capitals like Vienna and Bratislava. Check out our article, 12 of the best things to do in Budapest, for more tips.
22. Sussex, UK
Best for: nature holidays, city breaks
Sussex has been named one of Condé Nast Traveller’s best places to visit in 2025 – and it’s easy to see why. The South Downs National Park unfurls its emerald landscapes alongside a coastline steeped in maritime magic while Brighton pulses with creative energy; its iconic pier and quirky Lanes offer a compelling blend of contemporary culture and historic charm.
Local wineries in Sussex have also transformed the county into a premier destination for wine enthusiasts, with estates like Nyetimber and Ridgeview producing world-class sparkling wines that compete with the finest champagnes. From ancient smugglers’ paths to cutting-edge sustainability initiatives, Sussex reveals a landscape where every winding trail and hidden cove tells a story waiting to be discovered.
23. Brittany, France
Best for: cultural holidays
France isn’t a stranger to tourists, but the northwestern region of Brittany is set to burst onto the travel scene in 2025. With no big resorts (or the tourist traps that come with them), the charming towns of Brittany offer a truly authentic French getaway.
Brittany’s rugged coastline is truly beautiful, and its well-maintained hiking trails take visitors past dramatic cliffs, forests, and wild sandy beaches. But it’s not just its natural beauty that sets Brittany apart either; visiting the region’s quaint villages feels like stepping into an old postcard. Traditional stone houses are decorated with flourishing French roses, and a local patisserie is never far away.
24. Brisbane, Australia
Best for: city breaks, beach holidays
Australia’s river city, Brisbane, has year-round sunshine, a laid-back vibe, and a cool-kid reputation. The city hosts Australia’s best galleries and trendy music acts. Adding to the buzz are more independent craft beer breweries than you could possibly make your way around on a single trip (although no one’s judging if you give it your best go!).
The nearby Mount Coot-tha summit is also a wonderful day hike from the city, offering panoramic views of Brisbane and bushwalking tracks. And, of course, no trip to Australia is complete without a visit to a beach or two. Luckily, Brisbane is just an hour away from both the Gold Coast and the Sunshine Coast – two of the country’s most sought-after beach destinations.
25. Yukon, Canada
Best for: nature holidays, rail holidays
If you’re looking to experience truly remote nature, it’s difficult to beat Canada’s Yukon territory. There’s no shortage of wildlife and jaw-dropping landscapes in this sparsely populated part of the world – moose outnumber people two-to-one and grizzlies abound!
The territory is vast and mountainous – fantastic if you’re seeking out untouched nature for hiking and trekking. The majestic peaks and otherworldly icefields of Kluane National Park are spectacular, but it’s wise to check weather conditions for your chosen travel time. The harsh Canadian winters mean that many remote areas are inaccessible or closed during colder months, although ample options for winter sports and dog-sledding make up for the freezing temperatures.
Final thoughts…
With tourism around the world finally set to pick back up to pre-pandemic levels next year, it’s worth staying ahead of the trends. Seeking out destinations before they become the hot new place can make for a more authentic experience – not to mention more affordable prices.
Whether you see yourself sipping Vinho Verde in Porto or kicking back on the beaches of Koh Samui, we hope this list has inspired you.
For further reading, head over to the travel section of our website.