Travel is one of the best ways to try out new things, break old habits, and pull the brakes on the rat race. So, it’s no wonder that what we’re looking for in a holiday has changed in recent years, reflecting the changes in our everyday lives.
Our desire for adventure in beautiful nature-based destinations is growing, as is a digital detox trend. No surprise, given the amount of time we spend online. As people look for more authentic and culturally immersed experiences, secondary cities and off-the-beaten-track destinations are becoming more popular.
And, with our desire for fantastic food and unique flavours yet to wane, food and wine tourism is only getting better – with many top foodie destinations around the world offering tasting tours and cooking classes.
With all these trends in mind, here are nine of the best travel destinations for 2025.
1. Porto, Portugal
Portugal’s second city, and the home of port wine, Porto is full of old-world charm. The city is becoming increasingly popular with food and wine lovers, offering up some of the world’s best seafood, pork, and pastries.
The nearby Douro Valley is said to be one of the oldest wine regions in the world and is easy to visit from Porto, with many companies offering tailored day tours. The region is most renowned for its mouthwatering Vinho Verde – light, with a slight fizz, it’s the perfect pairing for octopus salad or grilled sardines.
Porto has a relaxed, laid-back atmosphere, and with fewer crowds and cheaper prices than Lisbon, arguably offers more opportunities for authentic cultural experiences.
2. Koh Samui, Thailand
If you haven’t heard of Koh Samui yet, you’ll likely hear a lot more about this stunning Thai Island in 2025. Its popularity is set to skyrocket following the release of season three of TV show, White Lotus, which is based here.
The onscreen extravagances are here for the taking – you too can enjoy a spicy cocktail next to the beachside pool, tropical flowers adorning your hair. And there are plenty of affordable options for a taste of paradise too.
Koh Samui’s beauty is in its natural wonders – if you’re bored of the island’s sandy beaches, you can seek out mountain jungles or hidden-away waterfalls.
And, if you’re a fan of Thailand’s flavourful cuisine, you’ll be glad to know that the island has many fantastic restaurants and food markets to dine at. For some Thai food inspiration, check out our guide to Bangkok food markets!
3. Tbilisi, Georgia
Tbilisi, Georgia’s capital, has remained something of a well-kept secret for years, but it’s likely to capture the hearts of more travellers in 2025.
Tbilisi’s old town is a maze of hidden gems that reflect the country’s mixed heritage and deep history. You’ll find everything from traditional Persian bathhouses to Orthodox churches and ornately decorated courtyards. A picturesque waterfall also cascades just a short walk from the old town.
Georgia’s unique cuisine is complemented by its beloved wines, made for centuries in family vineyards just a stone’s throw from the city. Few can resist a doughy khachapuri (Georgian cheese bread) or a plate full of steaming soup dumplings locally known as khinkali.
Tbilisi also serves as a gateway to Georgia’s natural wonders. Just a three-hour drive away, you’ll find the breathtaking Kazbegi National Park in the country’s mountainous Caucasus region, famous for its towering peaks and scenic hikes.
4. Franschhoek, South Africa
Often referred to as the ‘valley of dreams’, Franschhoek is known for its vineyards and natural beauty. It’s also considered the food capital of South Africa, with great farm-to-table dining and exquisite restaurants.
The Mont Rochelle Nature Reserve offers excellent hiking routes with views of sweeping valleys and mountains. And hiking is a great way to work off some of that cheese and wine!
South Africa is one of the world’s top wine producers and many of its oldest vineyards can be found in Franschhoek. A charming double-decker tram offers a great way to tour the local wineries, resolving any potential arguments over who’s the designated driver.
And, the best thing is that Franschhoek is just a 45-minute drive from beautiful Cape Town.
5. George Town, Malaysia
Nestled on Penang Island in northern Malaysia, George Town is renowned for its colonial old town. Colourful Peranakan townhouses line the bustling streets, and on every corner you’ll find a piping hot wok cooking up something delicious.
Malaysia’s mix of Malay, Chinese, and Indian cultures makes for a dizzyingly vibrant food scene; and George Town is renowned as the food capital of Malaysia. From smoky char kway teow noodles served at street food stalls, to tart and spicy fish laksa soup, or luxury foie gras, it’s near impossible to find a disappointing mouthful in George Town.
For those seeking a break from the bustle of the city, a visit to Penang Hill offers the chance to spend time in the peaceful rainforest. At sunrise, panoramic views of Penang Island come into soft focus, just as the gentle dusky leaf monkeys peek out to say hello.
6. Brisbane, Australia
Australia’s river city, Brisbane, has year-round sunshine, a laid-back vibe, and a cool-kid reputation. It offers the ideal mix of a flourishing art scene, easily accessible natural wonders, and fantastic food and drink.
The city hosts Australia’s best galleries and trendy music acts. Adding to the buzz are more independent craft beer breweries than you could possibly make your way around on a single trip (although no one’s judging if you give it your best go!).
The nearby Mount Coot-tha summit is a wonderful day hike from the city, offering panoramic views of Brisbane and bushwalking tracks.
And, of course, no trip to Australia is complete without a visit to a beach or two. Luckily, Brisbane is just an hour away from both the Gold Coast and the Sunshine Coast – two of the country’s most sought-after beach destinations.
7. Yukon, Canada
If you’re looking to experience truly remote nature, it’s difficult to beat Canada’s Yukon territory. There’s no shortage of wildlife and jaw-dropping landscapes in this sparsely populated part of the world – moose outnumber people two-to-one and grizzlies abound!
The territory is vast and mountainous – fantastic if you’re seeking out untouched nature for hiking and trekking. The majestic peaks and otherworldly icefields of Kluane National Park are spectacular, but it’s wise to check weather conditions for your chosen travel time. The harsh Canadian winters mean that many remote areas are inaccessible or closed during colder months, although ample options for winter sports and dog-sledding make up for the freezing temperatures.
8. Sri Lanka
For an island smaller than Scotland, Sri Lanka has a lot to offer. With its mix of beaches, mountains, and cultural heritage, this South Asian nation is the perfect mix of affordable luxury and adventure.
The West Coast is lined by ocean-view hotels and resorts, and boutique establishments offer a unique chance to escape deep into nature – with elegant villas that overlook the jungle or mountains.
For the adventurous, renting a tuk-tuk offers the freedom to drive around the island at your own pace, weaving through tea plantations and stopping at Buddhist temples. Another exciting way to travel is via the iconic Kandy to Ella train. Lean out of the moving train if you dare, as you gaze at the mist softly rising into the mountains.
For further reading, check out these 9 reasons to visit Sri Lanka.
9. Brittany, France
France isn’t a stranger to tourists, but the northwestern region of Brittany is set to burst onto the travel scene in 2025. With no big resorts (or the tourist traps that come with them), the charming towns of Brittany offer a truly authentic French getaway.
Brittany’s rugged coastline is truly beautiful, and its well-maintained hiking trails take visitors past dramatic cliffs, forests, and wild sandy beaches.
It’s not just its natural beauty that sets Brittany apart either; visiting the region’s quaint villages feels like stepping into an old postcard. Traditional stone houses are decorated with flourishing French roses, and a local patisserie is never far away.
Brittany’s culinary specialities – think savoury galettes, fresh oysters, dry cider, and calvados – are a big draw, enticing lovers of French food and great produce.
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Final thoughts…
With tourism around the world finally set to pick back up to pre-pandemic levels next year, it’s worth staying ahead of the trends. Seeking out destinations before they become the hot new place can make for a more authentic experience – not to mention more affordable prices.
Whether you see yourself sipping Vinho Verde in Porto or kicking back on the beaches of Koh Samui, we hope this list has inspired you.
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