This article was written for Annabel & Grace, which is now part of Rest Less.
It is not a hair conditioning treatment which only works on the surface of the hair. If we think of a strand of hair as a ladder, over time some of the rungs break, and Olaplex actually builds new rungs which strengthens and revitalises the hair and makes it shiny and more manageable like the hair we used to have 20 years ago. Apparently kookie Gwyneth Paltrow is a big fan – not that that’s a recommendation!
I had my first treatment yesterday and I really do notice a difference. At the backwash they put this gloop on my dry hair, no smell. Left for five mins. Then they add another gloop. Left for 20 mins. Back to have hair washed and blowdried as normal. Prices vary from salon to salon, but I paid a very reasonable £25 at Toni & Guy. You then use Hair Perfector no.3 at home once a week. Even after one treatment my hair feels bouncier and stronger and, yes, as I write, I do have my rollers in!