About The Role
This a fast-paced role and no 2 days will look the same! You'll be looking after the delivery of the day-to-day trading needs of our Butlin's websites - which include our Family breaks and Butlin's Big Weekenders, as well as Caravan sales and Conferences & Events - with a key focus being on landing pages.
You will need to work in a collaborative way with the wider team - ensuring we're delivering maximum revenue and conversion through rapid and proactive site merchandising.
You will have day-to-day communication with the wider Brand Marketing, Acquisition and Revenue Management teams on the creation and management of merchandising content for conversion purposes.
A 'typical' day:
- Responding to enquiries from wider members of the Butlin's team - including marketing and resort teams, and updating web content as required
- Carrying out trading actions to support commercial focus areas
- Analysing site merchandising and making changes based on user behaviour
- Shopping the websites to find areas to improve content to enhance user experience/increase conversion
About You
We're looking for a self-starter who shows a passion for learning and likes to solve problems. You may be looking to take the next step in your career in digital merchandising and want to get stuck in to join our Commercial and Marketing team.
You should have experience within a site merchandising role, ideally have previous experience within an ecommerce, travel, or online retail role. You will be making changes to our live websites, so strong attention to detail is key, as is the ability to make decisions based on analytics and build strong relationships with key stakeholders. You should also have excellent communication skills as you'll be working with a wide number of colleagues.
You'll be focusing on the landing pages of our websites, so being commercially strong, innovative, fast-thinking, and proactive is essential. You should also have a creative eye as you'll be identifying opportunities to bring our products to life visually across our sites and apps.
This is a fast-paced role, so you should have the ability to prioritise workload and drive change at pace, whilst being able to meet set deadlines. You should also have a good all-round understanding of best practice developed through previous experience and data analysis in a merchandising role, as well as having the ability to translate numbers into actionable insight to inform day-to-day site merchandising.
Skills, Knowledge and Expertise
- Experience in the travel or hospitality industries
- Understanding of SEO principles
- Experience in using Magnolia or a similar DXP/CMS
- Experience in using Adobe Photoshop (basic level)
- Ability to create short pieces of copy for merchandising
- Experience in using analytics tools (for example, Google Analytics or Contentsquare) to identify commercial opportunities
Interested?
If this sounds like the perfect role for you, we would love to hear from you. To apply, please submit your CV along with a letter or a few words which should include why you would like to work for Butlin's, what about this role excites you, and what makes you a great fit.
About Butlin's
At Butlin's, we're all about fun, excitement, and adventure by the bucketload! For over 80 years we've been delighting hundreds of thousands of guests each year, whether on a non-stop action family break or our epic Adult only Big Weekenders.
Ask any of our team, past and present, and one of the best things they'll say about working at Butlin's is our culture! We're all about providing our guests with an Altogether More Entertaining and Fun Break, brought to life through our three mighty values.
So, if you want a role where you Create Smiles, where you aren't afraid to Get Stuck In and where the team genuinely Cares For Each Other - this could be the perfect fit for you.
There has never been a more exciting time to join Butlin's!
