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Digital Marketing Manager

Civil Service

Job Description

Drive significant growth in awareness and engagement on our digital marketing platforms through storytelling, campaign management, use of data and evaluation.Lead the direction of Forestry Englands digital marketing, focusing on adopting new approaches and developing long-term growth and engagement.Lead the growth of our social media channels, identifying new opportunities for development, and managing issues as they arise.Drive forwards Forestry Englands digital advertising activity, working collaboratively with an agency to deliver long term success.Ensure the delivery of high-quality, engaging digital marketing content which creates a positive connection and adds value to the brand.Support the delivery of Forestry Englands wider marketing, communication and commercial objectives.Manage resources, including creative assets, paid-for tools and digital property.Evaluate digital marketing activity to improve business performance, keeping a marketing dashboard updated.Promote digital marketing skills capability across the communications function by delivering learning and development opportunities, and by championing a collaborative approach.Lead the digital marketing function and managing a small team of content creators.Direct reports 3.Budget up to 200K.

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